Flowtrace is a meeting analytics platform with Outlook and Google Calendar add-ons that show meeting costs, validate invites, and nudge better habits, helping companies reduce wasted time and transform meeting culture with data-driven insights.
A startup from London, the United Kingdom that is founded by Petri Lehtonen.
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Flowtrace is an end-to-end meeting analytics and transformation platform that helps companies understand, measure, and improve their meeting culture. By integrating seamlessly with Google Calendar, Outlook, Zoom, and other productivity tools, Flowtrace analyzes calendar data to reveal deep insights into meeting load, effectiveness, and time usage across teams. The platform delivers powerful visualizations and benchmarks, enabling leadership and operations teams to uncover hidden inefficiencies, reduce time in unproductive meetings, and foster a culture of focus and decision-making.
Flowtrace also offers Meeting Costs for Google Calendar and Outlook, a real-time calendar add-on that displays the estimated cost of every meeting based on attendee roles, salaries, and recurrence. These add-ons include meeting invite validation, configurable company guidelines, and behavioral nudges that guide organizers to create more purposeful and cost-effective meetings. As the only platform combining analytics with actionable nudges and policy enforcement, Flowtrace goes beyond passive reporting to actively transform the way companies meet, making it a unique solution in the space of meeting intelligence, productivity analytics, and workplace culture transformation.
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