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ETP Group is an AI-first, SaaS company focused on the Retail and e-Commerce industries in Asia Pacific.
With a 37 year track record of delivering enterprise grade, technology platforms to market-leading retailers and e-Commerce merchants, ETP powers operations for over 500 brands helping them give their customers amazing experiences across 17 countries.
ETP's Cloud Native, AI-powered platforms — ETP Unify and Ordazzle, offer a comprehensive range of retail and e-Commerce functionalities, from Omni-channel POS, CRM, Unified Inventory Management, Promotions Management, Product Information Management, Order Management, Warehouse Management, Logistics Management and seamless integrations with e-Commerce platforms, online marketplaces and logistics companies. For retailers with large format stores and challenging internet connectivity, ETP offers its hybrid omni-channel solution suite — ETP V5.
ETP's Unified Commerce Retail Platforms are designed to deliver consistent, frictionless, and personalized shopping experiences across all touchpoints — online and offline.
What sets ETP apart is its ability to combine robust enterprise capabilities with modern, agile technology—built on scalable, secure M.A.C.H architecture and intuitive, user-friendly interfaces. Its asset-light platforms enable cloud transformation and reduce IT overhead, empowering retailers to focus on what truly matters: driving growth, elevating customer experience, and staying ahead in a fast-changing retail landscape.
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Real-time Inventory Visibility
Optimize stock levels across all channels. Prevent stockouts, boost order fulfillment, and unify inventory management for an endless aisle experience, lowering costs and increasing turns.
Powerful Order Fulfilment
Perfect order fulfillment with a unified inventory view, seamless logistics integration, and real-time insights reducing costs, speeding delivery, and ensuring accuracy.
Unified CRM & Promotions
Get a 360-degree customer view of GDPR compliance. Boost upselling/cross-selling with clienteling & optimize promotions fueling customer-centric growth
AI-powered Profitability
Boost cart conversions with seamless billing, returns & recommendations, while AI-powered OMS (Order Management System) detects fraud driving profitability & sales growth.
One Unified Database
Improve service, boost conversions, and gain deeper insights—while reducing total cost of ownership (TCO)—with a unified platform for all your retail and e-Commerce needs.
-True unified commerce platform: ETP offers a single, cloud-based platform that unifies POS, inventory, CRM, eCommerce, and order management with a single source of truth -AI-power-ed, cloud-native architecture: Built to drive smarter decisions, automation, and scalability for modern retail -Real-time, centralized data: Enables seamless operations with real-time visibility across all channels and touchpoints -Designed for complex retail environments: Supports multi-store, multi-country operations with high transaction volumes -Proven global scale: Powers operations for 500+ brands across 17 countries
All-in-one platform vs fragmented systems: Eliminates silos by integrating all retail functions into one unified ecosystem Faster digital transformation: Pre-integrated modules and API-driven architecture reduce implementation complexity Customer-first approach: Enables seamless omnichannel experiences across online and offline journeys Scalable and future-ready: Built with microservices, cloud-native, and composable architecture (MACH principles) Strong industry credibility: 35+ years of expertise in retail technology
Enterprise and large-scale retailers managing complex, multi-location operations Omnichannel brands operating across physical stores, eCommerce, and marketplaces Retail and eCommerce leaders (CXOs, Heads of Retail/IT) driving digital transformation High-growth brands looking to scale efficiently across geographies and channels
Founded in 1988 by Naresh Ahuja, ETP began as an enterprise retail software provider Built strong foundations through partnerships with global players like IBM and Intentia, enabling early global expansion Over the years, ETP evolved from traditional retail software to advanced omni-channel and unified commerce platforms Recently launched AI-powered, cloud-native platforms like ETP Unify and Ordazzle, reflecting its focus on future-ready retail solutions Today, ETP is a trusted partner helping retailers simplify operations, enhance customer experience, and scale globally
Cloud-native architecture for scalability and flexibility API-first and integration-ready framework for seamless connectivity with marketplaces and systems Microservices (MACH architecture) enabling modular and agile deployments Artificial Intelligence (AI) for insights, automation, and smarter decision-making Mobile and web-based applications supporting on-the-go retail operations
Trusted by 500+ leading retail brands globally across Asia Pacific, India, and the Middle East Customers include fashion, lifestyle, and specialty retail leaders operating large store networks Notable brands and groups mentioned include: Tupperware India Pepe Jeans India Matahari (Indonesia) CCI Group (Philippines) Sonak Group Titan (India) Also supports major retail groups managing high-volume omnichannel operations and multi-country presence
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