This page is designed to help you find out whether Earmark.in is good and if it is the right choice for you.
Earmark helps Indian investors allocate mutual fund SIPs to specific life goals and track progress in one place. Whether you are saving for a home, child education, retirement, or an emergency fund, Earmark gives you clarity on where your money is going.
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Simplified Budgeting
Earmark.in offers an easy-to-use platform for personal budgeting, helping users track and allocate their finances without needing advanced financial knowledge.
Goal-Oriented Savings
The platform allows users to set specific savings goals, which can motivate better financial habits and help users visualize their progress toward financial targets.
User-Friendly Interface
The design is intuitive and accessible, making it easy for users of varying technical skill levels to navigate and manage their finances effectively.
Financial Awareness
By categorizing and earmarking funds for specific purposes, users gain better insight into their spending patterns and overall financial health.
Free or Low-Cost Access
Many features are available at little to no cost, making it accessible for individuals seeking budgeting tools without a significant financial investment.
Every Indian Mutual Fund Investor
Most Indian investment apps are distributors first and trackers second — they show you your portfolio because they want to sell you the next fund. Earmark flips that. It's a pure goal-based tracker: you upload your CAS, and every rupee gets mapped to a purpose — retirement, a house, your kid's education — so you always know whether you're on track for the things you're actually investing for, not just your raw XIRR. No fund pushing, no commissions, no agenda. Every investment should have a purpose.
Because Earmark isn't trying to sell you anything. Platforms like Kuvera or INDmoney give you goal planning for free — but "free" means they earn when you transact, so their incentive is to keep you buying. Earmark's only job is to tell you the truth about where your money stands against your goals. You get clean CAS-based tracking, real goal progress, and a private dashboard that isn't wired to a distribution funnel. If you want a tool that works for you instead of monetizing your attention, that's the difference.
Indian retail investors who are past the beginner stage — people who already have multiple SIPs and folios, invest with specific life goals in mind, and want a clear, honest picture of their progress without being sold to. They tend to value privacy, dislike the clutter of super-apps, and are comfortable managing their own money — they just want a purpose-built tool to track it properly.
Earmark started from a simple frustration: every investment app could show you what you owned, but none could clearly answer why — or whether you were actually on track for the goals you were investing toward. Existing trackers were either bolted onto sales platforms or buried the goal in a wall of numbers. So Earmark was built solo, from scratch, around one idea — that every investment should have a purpose, and your tools should make that purpose impossible to lose sight of.
A web app with a PostgreSQL backend, with CAS (Consolidated Account Statement) PDF parsing.
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