Customer Insight
By engaging directly with early users and providing hands-on support, startups can gain deep insights into customer needs and preferences, allowing for more tailored product development.
Building Relationships
Personal interactions can help build strong relationships with early adopters, leading to increased loyalty and advocacy for the product.
Rapid Feedback Loop
Direct engagement allows startups to quickly receive and act on feedback, iterating on the product faster than if they relied solely on scaled systems.
Market Validation
Performing non-scalable tasks can serve as a real-world test to validate market demand without the need for large investments in scalable systems.
Quality Control
Focusing on individual customer experiences allows startups to maintain high quality in the early stages of product development.
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And I'd add "Do Things that Don't Scale" as perhaps the absolute best way to get started. * Paul Graham's original essay * Website with more examples * The Y Combinator video. Source: over 3 years ago
The website Do Things That Don't Scale and the article Early Adopter Marketing have a ton of examples on how to get initial users and test early ideas. Source: over 4 years ago
Karthik Puvvada (typically goes by KP) is a prolific product maker and community builder who believes strongly in building in public. In the last 2 years, he shipped more than 10 no-code ideas including community-driven products like DoThingsThatDontScale, Cuppa, LetterDrop, No-Code Cheat Sheet and Build In Public. He is also a growth advisor for startups like Shoutout and Cafecito. Source: over 4 years ago
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