dmrabbit is an Instagram automation tool built for creators and businesses who get flooded with comments and can't keep up manually. Someone comments a trigger word like "PRICE" or "LINK" on your post or even during a live stream, and dmrabbit replies publicly in seconds while sending them a private DM with the link, price list, or file they asked for โ including PDFs, images, and videos, not just text. Add a follow gate if you want followers before the DM unlocks. It runs on Instagram's official API with Instagram Login, so there's no password sharing and no Facebook Page requirement. You also get a unified inbox, spam comment cleanup (single or bulk), multi-account support, and a bio page included on every plan. Free forever on one account; paid plans start at $5.90/month with everything unlimited.
A startup from hapur, India that is founded by Prince Sharma, Tushar Tyagi.
Comment-to-DM Automation
Auto-replies to Instagram comments with trigger keywords and follows up with a private DM
Public Reply + Private DM
Sends a public comment reply and a DM together in one automated flow
Follow Gate
Requires a follow before the DM unlocks, verified natively through Instagram
Livestream Comment Automation
Automated replies and DMs work on live stream comments too
Rich Media in DMs
Send PDFs, images, and videos directly inside automated DMs
Bulk Spam Comment Deletion
Delete single or multiple spam comments from the dashboard in one action
Multi-Account Management
Manage multiple Instagram accounts from a single dashboard
Unlimited Contacts
No cap on the number of contacts you can reach via DM
Bio Page (Link-in-Bio)
Built-in link-in-bio page included free on every plan
Official Instagram API
Runs on Instagram Login directly โ no password sharing, no Facebook Page required
sarandha.official Along with many other Instagram creators and businesses
dmrabbit replies to Instagram comments the moment they land and follows up with a DM automatically โ including live stream comments, not just regular posts. It runs on Instagram's official API with Instagram Login, so there's no password sharing and no Facebook Page requirement. It can also send PDFs, images, and videos directly inside the DM, not just text or links.
Most comment-automation tools require a Facebook Page connection and only handle text replies. dmrabbit works directly through Instagram Login, supports live stream comments, sends rich media (PDF/image/video) in DMs, and includes unlimited contacts, a bio page, and multi-account management on every plan. It's built specifically for creators and businesses who need a fast, no-code way to convert comments into DMs without extra integrations.
Instagram creators, coaches, and small businesses who get a high volume of comments asking for prices, links, or files, and want to reply and DM them automatically instead of doing it manually one by one.
dmrabbit was built to solve a simple problem: creators and businesses on Instagram were losing leads because they couldn't reply to every comment fast enough or send the right link/file in a DM before the person lost interest. dmrabbit automates that entire back-and-forth using Instagram's official API, so replies go out instantly without any manual work.
dmrabbit is built with SvelteKit (a Node.js framework) on the frontend and backend, and integrates directly with the official Meta (Instagram) API for comment and DM automation.
Iโve been using DMRabbit for Instagram automation and overall the experience has been really good. It makes it much easier to manage comment replies, auto DMs and other repetitive tasks without having to do everything manually.
I especially like that the dashboard is simple to understand and the automations save a lot of time. The live stream comment automation and comment management features are also really useful.
The support is also very good. Whenever I had a question or needed help, the response was quick and the team was helpful in getting things sorted.
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Check the traffic stats of dmrabbit on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
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