What if advertising was a game?
DevWars is a live battlefield where products compete for attention. Enter for $1, outbid competitors, knock them out, and take their position.
But a knockout matters: defeated products are locked out for a period of time before they can fight back. The bigger the KO, the longer they stay down.
Every battle changes the board. Every position generates measurable views and clicks. And nobody owns the top spot forever.
Battle. Knock out. Take the spot. Defend it.
A startup from Ireland that is founded by Patrick Ryall.
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Competitive Product Ranking
Compete for prominent positions in the DevWars arena by outbidding products above you.
Pay-to-Enter Model
Enter DevWars with a starting stake of $1 and use your stake to determine your entry position.
Dynamic Position Pricing
The amount required to take a position is calculated based on the current competition and shown before payment.
Battle System
Challenge the product in the position above you and compete to take its place.
Limited Paid Positions
DevWars features a small number of paid positions, creating scarcity around premium visibility.
#01 Arena Position
Compete for the top #01 position and become the current arena owner.
Outbound Click Tracking
Each paid position reports the number of outbound visits generated while the product holds that position.
Impression Tracking
Track the number of arena impressions received by a product while it holds a position.
CTR Metrics
View click-through-rate metrics based on impressions and outbound visits.
Battle History
View previous battles, position changes, stakes, and results.
Live Activity Feed
Follow recent entries, position changes, and activity across the arena.
Product Directory
Browse products participating in DevWars and search for a specific product.
Product Claiming
Claim an existing product listing and enter it into the DevWars competition.
Product Verification
Product destinations can be marked as verified destinations.
Custom Stakes
Enter a custom stake when taking a position rather than being limited to a predefined amount.
Battle Balance
Use DevWars balance to fund battles and position purchases.
Card Payments
Pay for a position directly by card through a single checkout.
Shareable Battle Results
Share completed battle results and competitive achievements.
Position-Specific Analytics
Each position maintains its own views and outbound-click metrics.
Real-Time Position Takeovers
Payments can immediately take the selected position, allowing competitors to respond and reclaim positions.
Competitive Leaderboard
Paid positions are displayed as ranked positions within the DevWars arena.
No Subscription Required
DevWars uses one-off stakes rather than a recurring subscription for entering or taking positions.
DevWars started with a simple question: what if launching and promoting a product felt less like submitting a listing and more like entering a competition?
The result is DevWars — an arena where products compete for limited positions, challenge one another, and fight their way toward #01.
The concept combines product discovery with a straightforward competitive mechanic, giving founders a more active role in earning attention for what they have built.
DevWars turns product discovery into a live competition for attention.
Instead of simply submitting a product and waiting for users to find it, founders can enter the arena, compete for ranked positions, and challenge products above them by placing a higher stake.
With views and outbound clicks tracked for each position, DevWars brings a measurable, competitive element to product promotion.
DevWars is built for founders, indie hackers, SaaS teams, developers, makers, and digital product creators who are looking for new ways to put their products in front of an audience.
It is particularly well suited to people who enjoy a competitive approach to product promotion and want more than a passive listing in a product directory.
DevWars gives founders a more active way to promote a product. Rather than relying solely on editorial selection, community votes, or a static directory listing, you can compete for visibility and decide how far you want to take the challenge.
Starting from a $1 entry, products can move up the rankings, compete for #01, and see the attention generated through views and outbound clicks.
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