Table of contents
Powerful Segmentation
Customer.io allows for highly detailed segmentation of your customer base, enabling personalized and targeted messaging.
Behavioral Targeting
You can trigger automated messages based on user behavior and events, ensuring timely and relevant communication.
Flexible API
Customer.io offers a robust and flexible API, allowing for seamless integration with your existing systems and workflows.
Customizable Workflows
The platform provides the ability to create complex workflows for customer journeys, which helps in automating multi-step processes.
A/B Testing
Customer.io offers A/B testing capabilities for emails and messaging, enabling the optimization of your communications strategy.
Analytics and Reporting
The tool includes comprehensive analytics and reporting features to track the performance of your campaigns and make data-driven decisions.
Customer.io is considered a good choice for businesses that need a powerful and customizable marketing automation tool. Its strength lies in its ability to deeply integrate with other data sources and respond to user behavior in real-time, providing a highly personalized marketing experience.
We have collected here some useful links to help you find out if Customer.io is good.
Check the traffic stats of Customer.io on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Customer.io on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Customer.io's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Customer.io on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Customer.io on Reddit. This can help you find out how popualr the product is and what people think about it.
If you already use a customer engagement platform like Intercom or Customer.io, you might integrate failed payment events there and use their messaging capabilities. - Source: dev.to / 5 months ago
I just added SMS as a messaging channel to Dittofeed (MIT licensed customer.io alternative). Source: almost 2 years ago
Sounds like you need good old automation. Zapier, customer.io, pipedream are some. Source: over 2 years ago
Since joining Customer.io, I have focused on getting to know our ideal customer profile, assessing the competitive landscape, and understanding current market trends. These insights have allowed me to revamp marketing's objectives and set clear goals for the year. I'm looking forward to leveraging what I've learned in past roles to mature the marketing function at Customer.io, better support our customers, and... Source: over 2 years ago
Looks like Notion uses customer.io for emails, so probably just a basic marketing/newsletter emails from Notion. Source: over 2 years ago
The final note I'll make is that I've hand-rolled a few additional features that people are normally paying for. For example, I don't use Mailchimp or any tool like that — I send my marketing mail straight via Sendgrid. I dont use customer.io for my email sequences — even though it's very good — because I was able to just build my own email sequencing system. Time will tell whether I end up needing to replace my... - Source: dev.to / almost 3 years ago
I used drip for a few years, then changed to customer.io and find it considerably better. Source: almost 3 years ago
Thanks u/Live_Obligation_8888. I am checking out Landbot. After posting this I came across customer.io , it seems to also solve for most of the points I have with really good pricing. Source: almost 3 years ago
You can't get "real" open rates any more. It was always a vanity project at best. For 200k people, take a look at iterable or customer.io if you're in ecomm. Source: about 3 years ago
For those of you who aren't reading the whole thing. Celsius did not lose the emails. Customer.io did...one of customer.io's employees downloaded the emails and sold them to someone else... Source: about 3 years ago
Stolen by customer.io employee and gave to 3rd party. Was this during the time all those random nexo invites started going out? Source: about 3 years ago
I read about the OpenSea.io - customer.io breach today and it got me thinking about how to mitigate these kinds of breaches. My company has all our customer data in Snowflake (it's essentially our CDP) so I was thinking about how we could run an email drip campaign in snowflake instead of pushing it back to another platform. Or maybe we could do this in AWS or GCP instead of in a dedicated email platform. Source: over 3 years ago
Personnally I use a Segment as Customer Data Platform and then I dispatch between services... (pipedrive / amplitude / customer.io etc.) That's the best that you can do ! Source: over 3 years ago
We used Sendgrid (after dropping Mailgun) for our campaigns, but we dropped that too. Main reason was that it was annoying to keep our contacts in sync by constantly hitting their API endpoint. We switched to customer.io, which lets us automatically import from our PostgreSQL DB every minute. Much simpler. Source: over 3 years ago
It is a JSON. The download is through an email messaging platform called customer.io. Additionally, this would be a one time thing so the excel formulas would be sufficient. Source: over 3 years ago
[ ] Email is still king. I worked at SendGrid, but I think Customer.io is the best tool right now. Use it for newsletters, behavioral emails, and transactional emails. It's vital you have emails ready! Source: over 3 years ago
Also, customer.io is the tool we use for communication that we don't allow customers to unsubscribe from, but you have to be careful with that for GDPR and other similar laws. Source: over 3 years ago
We use Hubspot along with segment.io and customer.io to pull in customer information and build workflows from there. Source: over 3 years ago
Sending real-time events is incredibly valuable because you can start to implement behavior-based tactics by sending this data to tools that use it to automate execution -- think sending an email through Customer.io or personalizing a user's experience through Braze, both based on triggering actions in your application. These behavior-based tactics can have a very high ROI when done well. - Source: dev.to / almost 4 years ago
How-to guide: Send data in 5 minutes using RudderStack. In this short guide, we walk you through using a Javascript SDK source to collect form submissions from a marketing site and send them to cloud tools (customer.io in our example). Check out the post and our accompanying video, and you'll have data flowing in under 5 minutes. Give it a read. - Source: dev.to / almost 4 years ago
[ ] Email is still king. I worked at SendGrid, but I think Customer.io is the best tool right now. Use it for newsletter, behavioral emails, and transactional emails. It's vital you have emails ready! Source: almost 4 years ago
Public Opinion on Customer.io: An In-depth Analysis
Customer.io emerges as a significant player in the digital customer engagement landscape, predominantly falling under product categories like Email Marketing, CRM, and Newsletter Marketing. Competing with stalwarts such as MailChimp, Intercom, and HubSpot, Customer.io distinguishes itself through its comprehensive approach to user engagement across multiple channels including email, SMS, and push notifications.
A key strength of Customer.io, as echoed in industry discussions, lies in its advanced automated workflows. Users and analysts alike appreciate the platform’s capability to create time-sensitive, programmed interactions that are either scheduled or triggered by APIs. This allows for more personalized customer journeys which are essential for effective communication strategies.
The platform also gains favorable mentions as a robust alternative in scenarios where integration is crucial. It is often recommended for users who require seamless data ingestion from various sources into marketing automation tools. This flexibility is evidenced by partnerships with platforms like Segment.io for data routing, alongside integration with PostgreSQL databases for efficient contact synchronization.
However, there are concerns regarding the cost-competitiveness of Customer.io, especially as the volume of contacts increases. It has been labeled as costly when compared to other solutions, thereby positioning it on the pricier end of the spectrum among email marketing platforms. While its capabilities are widely praised, this cost factor could potentially deter budget-conscious enterprises from choosing Customer.io over more affordable options.
The platform’s versatility extends to handling both marketing and transactional emails, providing a comprehensive suite that some competing platforms lack. Yet, this broad functionality comes with technical requirements. Customer.io, similar to developer-centric platforms like Sendgrid, demands a strong understanding of APIs, which could be a hurdle for marketers unfamiliar with technical integrations.
Security is another aspect that has influenced public perception. Recent discussions highlight breaches involving Customer.io employees, raising concerns about data privacy. This underscores the importance of stringent security protocols in maintaining customer trust, a critical factor in email marketing tools.
Despite these challenges, Customer.io is recognized for the tangible impact it can deliver when effectively utilized in marketing strategies. Testimonies from users reveal successful transitions from other platforms like Drip, showcasing improvements in user onboarding experiences.
Overall, Customer.io is esteemed for its robust feature set and automation capabilities, positioning itself as a valuable tool for organizations aiming to refine their customer engagement strategies. However, potential users should weigh its financial requirements, security measures, and technical demands against their organizational goals and capabilities to determine its suitability.
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Is Customer.io good? This is an informative page that will help you find out. Moreover, you can review and discuss Customer.io here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
