
The easiest way to grow your newsletter. Find emails to cross-promote with, find newsletter sponsors and create collections of your favourite newsletters in one place.
A startup from Struisbaai, South Africa that is founded by Des Brown.
This page is designed to help you find out whether CrossLetter is good and if it is the right choice for you.
CrossLetter - The easiest way to grow your newsletter through real partnerships.
Growing a newsletter is hard. Paying for ads gets expensive fast, and organic social is a grind that feeds someone else's algorithm. Cross-promotion — recommending each other's newsletters to aligned audiences — is one of the most effective (and free) growth levers available. The problem? Finding the right partners is tedious, scattered, and usually involves a lot of awkward cold outreach.
CrossLetter fixes that.
It's a free platform where newsletter creators list their publications, signal they're open to cross-promotion or sponsorship, and discover other newsletters worth partnering with. No middleman taking a cut. No algorithm deciding who sees what. You find a good fit, you reach out, you build a real relationship. CrossLetter gets out of the way and lets that happen.
What you can do with CrossLetter:
List your newsletter with your audience details, niche, and partnership preferences Browse and discover newsletters open to cross-promotion Find and connect with potential sponsors Create curated collections of newsletters you recommend
Who it's for:
Newsletter creators, independent publishers, and brands looking to reach engaged, niche audiences — without burning budget on paid acquisition. Whether you're at 500 subscribers or 50,000, cross-promotion works when the audiences align.
CrossLetter makes finding that alignment simple.
Free to use. No gated features. No catch.
Built by newsletter operators who got tired of doing this the hard way.
Listed in
Newsletter Collections
Find, Review and Collect your favourite newsletters
Cross-Promotion
Connect with newsletters open to cross-promotion to grow with other email operators
Sponsorship Inventory
List your available inventory to attract sponsors at the price you'd like (no fees)
Data dashboard
Analyse your sign-ups, cross-promotion and sponsor requests in your dashboard
Sponsor profiles
List yourself as a sponsor to attract newsletters looking to promote your offers
Full customisation
Choose your areas, industries, locations, list sizes and metrics that make sense for partnership growth
Always free
All features, priority support and site usage remains free, always
We're not a vibe-coded stack. We've hard-coded all tech around React and NextJS frameworks within Vercel, and use RadixUI and Tailwind CSS UX elements for optimal user experience. We're also integrated into Beehiiv for all automated communication and newsletters
Most newsletter discovery platforms either try to automate the relationship or take a cut of the transaction. CrossLetter doesn't do either. It's a discovery layer — you find aligned newsletters, you reach out directly, you build the partnership on your terms. No algorithm matching you to whoever paid the most. No middleman fees. Just a clean directory of newsletters that are actively open to collaboration and sponsorship.
Because it's free, it's simple, and it doesn't try to own the relationship. Competitors tend to either gatekeep introductions behind a paywall, or automate the process so heavily that you lose the personal connection that makes cross-promotion actually work. CrossLetter gives you visibility and gets out of the way. That's it. That's the product.
Newsletter creators and independent publishers looking to grow through partnerships rather than paid ads. That includes solo creators running niche newsletters, media brands exploring sponsorship channels, and marketers who understand that reaching someone else's engaged audience is worth more than buying clicks from a cold one.
It came from lived frustration. The founder — Des Brown — both runs newsletters and keeps running into the same problem: finding cross-promotion partners was scattered, manual, and unnecessarily difficult. So they built the tool they wished existed. Nothing more complicated than that.
CrossLetter is free, so "customers" isn't quite the right framing — but the platform hosts a growing directory of newsletters across niches like marketing, tech, business, creator economy, and personal development. The value isn't in big names — it's in the quality of the matches people find. Users like AI Central, Presidential Summary and others with more than half a million+ subscribers already trust CrossLetter for their cross-promotion and sponsorship growth
We have collected here some useful links to help you find out if CrossLetter is good.
Check the traffic stats of CrossLetter on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of CrossLetter on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of CrossLetter's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of CrossLetter on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about CrossLetter on Reddit. This can help you find out how popualr the product is and what people think about it.
Do you know an article comparing CrossLetter to other products?
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Is CrossLetter good? This is an informative page that will help you find out. Moreover, you can review and discuss CrossLetter here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.