Content Credentials is an innovative open technology designed to reveal the authenticity and origin of the content you encounter online. With the rise of deepfakes, voice cloning, and synthetic media, accurately judging the authenticity of content has become increasingly challenging. Content Credentials addresses this issue by providing crucial information about the content creation process, whether AI was involved, and its editing history.

Content Credentials is based on the Coalition for Content Provenance and Authenticity (C2PA), an organization that addresses the ubiquity of misleading information online by setting technical standards to certify the source and history (or provenance) of media content. C2PA is a joint development foundation project, comprised of a coalition including Adobe, Arm, Intel, Microsoft, and Truepic. Currently, both OpenAI and Microsoft have adopted this standard, with images generated by OpenAI's DALL·E and Azure DALL·E from Microsoft incorporating C2PA credentials, which can be verified by uploading the images to Content Credentials.

According to OpenAI Sora's public disclosure, Sora will also support C2PA once it becomes available.