Software Alternatives, Accelerators & Startups

Zarget VS Splitmat

Compare Zarget VS Splitmat and see what are their differences

Zarget logo Zarget

Zarget is new age AB testing and Heatmap software that lets you optimize your website with just a few clicks thereby increasing sales.

Splitmat logo Splitmat

Splitmat is a URL shortener which can split your traffic between multiple pages.
  • Zarget Landing page
    Landing page //
    2022-01-12
  • Splitmat Landing page
    Landing page //
    2022-09-11

Zarget features and specs

  • Comprehensive A/B Testing
    Zarget provides robust A/B testing features that help businesses optimize their website and understand what works best for their audience.
  • Heatmaps
    The inclusion of heatmaps allows users to visually analyze visitor interactions on their websites, highlighting areas with high engagement.
  • Session Recording
    Zarget includes session recording capabilities, capturing real user sessions to understand user behavior better and identify potential UX issues.
  • User-friendly Interface
    The platform boasts an intuitive and easy-to-navigate interface, making it accessible even for users with limited technical expertise.
  • Price
    Offers competitive pricing compared to other similar tools in the market, providing good value for money.

Possible disadvantages of Zarget

  • Limited Integration Options
    Zarget has fewer integration options with other marketing tools and platforms, which might be a drawback for businesses relying on a diverse toolset.
  • Customization Limitations
    Some users find that Zarget's customization options are limited, restricting advanced users who require more flexibility and control.
  • Learning Curve
    While the interface is user-friendly, there can still be a learning curve for new users who are not familiar with website optimization tools.
  • Customer Support
    Some customers have reported that the customer support can be slow to respond, which can delay problem resolution.
  • Performance Issues
    There have been occasional reports of performance issues, such as slow load times and lag when using the tool.

Splitmat features and specs

  • User-Friendly Interface
    Splitmat offers an intuitive and easy-to-navigate interface that simplifies budgeting and expense tracking for users.
  • Collaborative Features
    The platform allows multiple users to access and track shared expenses, making it ideal for roommates, families, and group trips.
  • Customizable Categories
    Users can create and customize categories for their expenses, allowing more personalized and detailed financial tracking.
  • Automated Reporting
    Splitmat provides automated expense reports and summaries, helping users quickly understand their financial situation.
  • Cross-Platform Availability
    Accessible on various devices, ensuring users can manage their finances anytime, anywhere.

Possible disadvantages of Splitmat

  • Limited Free Features
    The free version of Splitmat may have limited functionalities or impose restrictions on certain features, requiring users to subscribe for full access.
  • Privacy Concerns
    Users might have concerns about data privacy and the security of their financial information on the platform.
  • Learning Curve
    New users might face a learning curve when first using the platform, especially with more advanced features.
  • Dependency on Internet
    The service requires a stable internet connection, which can be a limitation for users in areas with poor connectivity.
  • Potential Overlap with Existing Tools
    Some users might find Splitmat's features redundant if they are already using other budgeting tools or apps.

Analysis of Zarget

Overall verdict

  • Zarget was considered a solid option for small to medium-sized businesses looking to enhance their website's performance and user engagement. It provided comprehensive tools for CRO which were beneficial for teams that wanted detailed insights without requiring extensive technical skills. However, in late 2017, Zarget was acquired by Freshworks and rebranded as Freshmarketer. Thus, evaluations should now focus on Freshmarketer's capabilities rather than Zarget's historical performance.

Why this product is good

  • Zarget was a conversion rate optimization (CRO) tool that helped businesses improve their website performance through A/B testing, heatmaps, and funnel analysis. It aimed to provide an easy-to-use interface and robust features to drive data-supported decisions for marketing and web development teams.

Recommended for

  • Marketing teams focusing on data-driven improvements to web strategies.
  • Web developers needing to optimize website effectiveness.
  • Small to medium-sized businesses wanting accessible and comprehensive CRO tools.

Zarget videos

Zarget at TechSparks 2016

Splitmat videos

Split Test Any Course Sales Page - Splitmat Appsumo Review

More videos:

  • Demo - Splitmat Review: Lifetime Deal and Demo Tutorial - No Code A/B Testing & Link Tracking Tool
  • Review - Splitmat Lifetime Deals $39 |Split Traffic with Our URL Shortener!| Splitmat Review

Category Popularity

0-100% (relative to Zarget and Splitmat)
Web Analytics
100 100%
0% 0
A/B Testing
74 74%
26% 26
Analytics
100 100%
0% 0
Marketing
0 0%
100% 100

User comments

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What are some alternatives?

When comparing Zarget and Splitmat, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

ABTesting.ai - The tool allows you to exponentially increase the conversion rate in your Webpage, by automatically testing different variations of your landing page.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

AbTest.io - A free url shortener with A/B testing features

Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

GoodUI - Collection of clever UX patterns & ideas