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YOURLS VS Owler

Compare YOURLS VS Owler and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

YOURLS logo YOURLS

YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

Owler logo Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.
  • YOURLS Landing page
    Landing page //
    2023-03-18
  • Owler Landing page
    Landing page //
    2023-10-18

YOURLS features and specs

  • Self-Hosted
    YOURLS allows you to host the URL shortening service on your own server, giving you full control over your data and avoiding reliance on third-party services.
  • Customization
    Since YOURLS is an open-source platform, you can customize it according to your needs, adding personalized branding and functionalities.
  • Analytics
    It offers detailed analytics for each shortened URL, including click counts, referrers, and geographical data, helping you understand your audience better.
  • Plugin Support
    YOURLS supports plugins, allowing you to extend its functionality with additional features like spam filtering, link previews, and more.
  • Free and Open-Source
    The platform is free to use and open-source, meaning there are no licensing costs and you benefit from a community of developers constantly improving the software.

Possible disadvantages of YOURLS

  • Technical Expertise Required
    Setting up and maintaining a YOURLS instance requires technical expertise, including knowledge of web servers and databases, which may not be suitable for non-technical users.
  • Hosting Costs
    Since YOURLS is self-hosted, you will incur costs for web hosting, domain registration, and potentially higher server resources if your service becomes popular.
  • Maintenance
    You are responsible for all maintenance tasks, such as updating software and ensuring security, which can be time-consuming.
  • Scalability Issues
    Depending on your hosting solution, you may face challenges in scaling the service to handle high volumes of traffic efficiently.
  • Limited Built-In Features
    While YOURLS is highly customizable through plugins, the out-of-the-box features are relatively basic when compared to some commercial URL shortening services.

Owler features and specs

  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages of Owler

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.

Analysis of YOURLS

Overall verdict

  • YOURLS is a great choice for individuals or organizations looking for a customizable and secure URL shortening solution. It is particularly suitable for those who want to avoid relying on third-party services.

Why this product is good

  • YOURLS (Your URL Shortener) is a self-hosted URL shortening service that provides full control over your short URLs. It allows users to customize and manage their links, track their analytics, and ensure privacy and security since it's hosted on your own server. Its open-source nature ensures transparency and the ability to modify the functionality as needed.

Recommended for

  • Businesses that need branded and secure short URLs.
  • Developers looking for an open-source URL shortener they can customize.
  • Organizations prioritizing data privacy and control.
  • Bloggers or marketers who want to track detailed analytics of their links.

Analysis of Owler

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

YOURLS videos

+ Add

How to make a URL Shorter with YOURLS

Owler videos

+ Add

Owler Introduction

More videos:

  • Review - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

Category Popularity

0-100% (relative to YOURLS and Owler)

YOURLS

Owler

URL Shortener
100 100%
URL Shortener
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Link Management
100 100%
Link Management
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare YOURLS and Owler

YOURLS Reviews

11 Best URL Shorteners For 2025 (Comparison)
YOURLS is a free and lightweight URL shortener you can install on your site via PHP scripts and/or plugins. You can use it to create simple, custom-branded short links. You can even set things up in such a way that allows outside parties to use your link shortener.
Source: startupbonsai.com
11 Best Bitly Alternatives & Similar URL Shorteners
Yourls is a lightweight software to install regardless of the many features you have to enhance your campaign. It will be worth your efforts to try this platform in the first place.
Source: www.regendus.com
Top 8 Alternatives of Bit.Ly in 2023
YOURLS URL shortenerEmail Verification Tools, Features and Comparison of top five ServicesEmail Verification Tools can be game-changing for your business operation. But not knowing how to purchase them will be a blunder. Learn how to select one for your business.StartupTalkyAnsh MehreyConclusionFAQsIs there a free alternative to Bit.ly?Does Google have a URL shortener?How do...
Source: startuptalky.com
The 8 Best Alternatives to Google URL Shortener
Yourls, which is an acronym for "your own URL shortener," is exactly thatโ€”a service your run on your own server. Similar to Polr, Yourls is free and open-source. With Yourls, you can choose whether your links will be public or private. It includes bookmarklets, which let you turn a long URL into a short one from your web browser in just one click. By default, the tool...
Source: zapier.com

Owler Reviews

We have no reviews of Owler yet.
Be the first one to post

Social recommendations and mentions

Based on our record, YOURLS seems to be a lot more popular than Owler. While we know about 21 links to YOURLS, we've tracked only 1 mention of Owler. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

YOURLS mentions (21)

  • Raindrop.io: cross-platform, collaborative bookmark manager
    This is what I use and like: https://yourls.org. - Source: Hacker News / over 2 years ago
  • Ask HN: Building a url shortner, similar to bitly, can I make it profitable?
    Similar to...? https://yoslash.com/ Personally I just use https://yourls.org/. - Source: Hacker News / over 3 years ago
  • self-hosted url shorter with device targeting
    YOURLS has a "detect-mobile-device" plugin. Is that what you were looking for? Source: over 3 years ago
  • Tool/solution to "masquerade" or encode/decode part of the url to avoid showing subpaths details (f.e: myDomain.tld/myFolder/MyFile should became myDomain.tld/casualStringGeneratedAndMappedByTheTool) ?
    You will need to implement the YOURLS URL Shortener (https://yourls.org) and then implement the following YOURLS Plug-in - https://github.com/peterberbec/yourls-keyword_charset_length (Keywords, Charset & Length). Source: over 3 years ago
  • How create Short Links from my main domain name?
    Personally I would use something like this, although it does require a database. https://yourls.org/. Source: over 3 years ago
View more

Owler mentions (1)

  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: over 4 years ago

What are some alternatives?

When comparing YOURLS and Owler, you can also consider the following products

Bitly - Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Polr - An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

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