Software Alternatives, Accelerators & Startups

Wrike VS Setuply

Compare Wrike VS Setuply and see what are their differences

Wrike logo Wrike

Wrike is a flexible, scalable, and easy-to-use collaborative work management software that helps high-performance teams organize and accomplish their work. Try it now.

Setuply logo Setuply

Setuply: Transform Clients into Brand Advocates. An AI-powered, purpose-built platform for client onboarding and lifecycle management, helping B2B teams accelerate revenue recognition, boost retention, and scale operations with confidence.
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  • Wrike Landing page
    Landing page //
    2023-07-13
  • Setuply Setuply Leadership Dashboard
    Setuply Leadership Dashboard //
    2025-04-24
  • Setuply Setuply Consultant Dashboard
    Setuply Consultant Dashboard //
    2025-04-24
  • Setuply Setuply My Tasks View
    Setuply My Tasks View //
    2025-04-24
  • Setuply Setuply Project Dashboard
    Setuply Project Dashboard //
    2025-04-24
  • Setuply Setuply Client Portal
    Setuply Client Portal //
    2025-04-24

Setuply is an AI-powered, purpose-built platform for client onboarding and lifecycle management. Designed for B2B service providers, Setuply helps teams streamline complex, cross-functional workflows—from onboarding and implementation to ongoing service and support—while maintaining consistency, visibility, and control at scale.

The platform unifies project management, case management, secure data staging, configurable forms and surveys, and integrated client communications—replacing siloed tools and disconnected processes with a single, structured system.

Powered by agentic AI and a built-in machine learning engine, Setuply intelligently guides tasks, decisions, and follow-ups across internal teams and external stakeholders. This reduces delays, eliminates manual busywork, and ensures clients are supported with clarity from day one.

Setuply integrates seamlessly into existing tech stacks—connecting to CRMs, ERP/accounting systems, and proprietary applications—to deliver a connected, end-to-end client experience that extends across sales, operations, finance, and support.

B2B providers using Setuply have seen measurable results, including: 300% improvement in client response times 2x increase in delivery capacity Over 30% reduction in onboarding timelines Full elimination of onboarding backlogs —all without increasing headcount. Setuply provides the structure, automation, and insight needed to transform client journeys into scalable, repeatable growth—regardless of complexity, volume, or industry.

Setuply

Pricing URL
-
Platforms
Salesforce Hubspot Asana Smartsheet Microsoft Teams Google Suite Acumatica NetSuite QuickBooks
Release Date
2022 July
Startup details
Country
United States
State
NH
City
Portsmouth
Founder(s)
Rachel Lyubovitzky
Employees
20 - 49

Wrike features and specs

  • Comprehensive Task Management
    Wrike offers robust tools for task management such as Gantt charts, Kanban boards, and customizable workflows, enabling teams to efficiently manage and track their tasks and projects.
  • Collaboration Features
    Wrike includes a variety of collaboration features like real-time activity streams, document sharing, and @mentions to facilitate team communication and collaboration.
  • Customizable Dashboards
    Users can create and customize dashboards to fit their needs, providing an organized view of their tasks, projects, and key performance indicators at a glance.
  • Integration Capabilities
    Wrike integrates with numerous third-party applications, including Google Drive, Slack, and Microsoft Office, enabling seamless workflow and data integration.
  • Time Tracking
    The platform offers built-in time tracking, allowing team members to log hours spent on various tasks and projects, which is useful for project management and billing purposes.

Possible disadvantages of Wrike

  • Learning Curve
    Wrike has a steep learning curve, especially for new users or those unfamiliar with project management software, which can require significant time and training to master.
  • Pricing
    Wrike's pricing can be quite high, particularly for small businesses or startups, with costs increasing as more features and users are added.
  • Complexity of Advanced Features
    While Wrike offers many advanced features, some users find them overly complex and difficult to utilize effectively without extensive training or experience.
  • User Interface
    Some users find Wrike's user interface to be cluttered and not as intuitive as they would like, which can slow down navigation and increase the time needed to complete tasks.
  • Limited Storage in Lower Plans
    Lower-tier plans come with limited storage options, which can be restrictive for teams needing to store large amounts of data or files within the platform.

Setuply features and specs

  • Project Management
    Setuply’s Project Management capability is purpose-built for the complexity of client-facing work. It brings structure to onboarding and service delivery by combining intelligent task flows, dynamic timelines, and embedded collaboration—ensuring teams stay aligned and clients stay informed. Whether launching a new client or rolling out an additional service, Setuply allows teams to configure projects with built-in templates, risk management, and milestone tracking, while its AI-driven SmartTasks proactively manage dependencies and surface bottlenecks. The result is predictable delivery, better visibility for all stakeholders, and the operational efficiency needed to scale—without relying on disconnected tools or manual workarounds.
  • Case Management
    Setuply’s Case Management is purpose-built to support client-facing service teams with the structure and visibility they need to manage ongoing work, requests, and issues—long after onboarding is complete. Unlike traditional ticketing systems, Setuply offers a more intelligent, client-centric approach by organizing requests into meaningful case types tied to specific client outcomes, compliance needs, or service objectives. Built-in automation, priority handling, and dynamic routing ensure nothing falls through the cracks, while embedded collaboration tools make it easy for internal teams and clients to stay aligned in real time. Integrated with Setuply’s broader onboarding and project workflows, Case Management ensures continuity, transparency, and faster resolution—driving client satisfaction and operational scale.
  • Secure Data Staging
    Setuply’s Secure Data Staging gives service teams a safe, structured way to collect, review, and act on sensitive client data—without relying on risky email threads, shared drives, or unsecured spreadsheets. The platform provides a controlled environment where data can be uploaded, validated, and transformed before it ever reaches production systems. With customizable templates, granular permissions, and built-in audit trails, Setuply ensures that both teams and clients stay aligned on what’s needed, what’s missing, and what’s ready for handoff. This creates clarity, reduces rework, and protects data integrity at every stage of the onboarding and service lifecycle. Unlike generic file sharing or ticketing tools, Setuply offers a purpose-built, end-to-end approach to data management that’s uniquely suited to the complexity of B2B service delivery.
  • Client Impact Control Panel
    Setuply’s Client Impact Control Panel brings unprecedented transparency to the client experience—making it easy for B2B providers to share progress, surface blockers, and align stakeholders in real time. Instead of relying on ad hoc status updates or fragmented email threads, clients get a clear, consolidated view of where things stand, what’s needed, and what’s next. Internally, teams gain actionable insights into service health, client engagement, and potential risks—so they can be proactive rather than reactive. This level of visibility strengthens trust, improves collaboration, and reduces the back-and-forth that slows down momentum. It’s a modern approach to client communication—purpose-built for long-term relationships and complex service delivery.
  • Forms and Questionnaires
    Setuply’s Forms and Questionnaires module empowers teams to gather structured, actionable information from clients with maximum flexibility and minimal friction. Users can create any number of dynamic forms, guided questionnaires, or onboarding wizards—complete with conditional logic, digital signatures, and secure collaboration. Whether it’s collecting implementation details, compliance documentation, or service preferences, Setuply transforms static data collection into an interactive, trackable experience. Inputs can be mapped into tabular formats for easy review and reuse, and forms can be assigned, collaborated on, and monitored in real time. It’s everything B2B service teams need to collect the right data, from the right people, at the right time—without the endless email threads or spreadsheet chaos.
  • Surveys
    Setuply’s built-in survey capabilities make it easy to capture client feedback at every stage of the journey—from onboarding to ongoing service and renewal. Teams can create custom surveys to assess satisfaction, gather insights, or track key metrics, with flexible question types, branding options, and automated delivery. Surveys can be triggered based on project milestones, service events, or timeline intervals, ensuring feedback is timely and relevant. Results are centralized and actionable—helping teams identify patterns, address issues early, and continuously improve the client experience. With Setuply, collecting feedback isn’t a disconnected task—it’s part of a larger, integrated effort to turn clients into long-term advocates.
  • Centralized Communications
    Setuply centralizes all client communications—emails, updates, and action items—into a single, secure, and trackable workspace. With built-in secure email functionality, messages are not only encrypted but fully routable within the platform, ensuring the right stakeholders are looped in and that no task or response falls through the cracks. Action items can be tied directly to communications, so follow-ups are clear and progress is visible. Unlike disconnected inboxes or fragmented tools, Setuply maintains a complete record of every exchange—organized by client, project, or case—providing transparency and continuity across every stage of the client lifecycle. It’s the modern way to manage communications: secure, contextual, and built for scale.
  • Connected Experiences
    Setuply delivers connected experiences by integrating seamlessly with the tools B2B providers already rely on—CRMs, ERPs, accounting platforms, proprietary systems, and more. These deep integrations eliminate manual data entry, reduce silos, and ensure a smooth flow of information across every stage of the client journey. Whether syncing deal data from the sales pipeline, updating billing systems post-launch, or feeding project outcomes into customer success platforms, Setuply acts as a bridge across departments and workflows. The result is a unified, real-time view of client activity that empowers teams to act faster, collaborate better, and deliver with confidence. In a world of disconnected point solutions, Setuply stands apart by offering true end-to-end visibility and operational alignment.
  • ML and Agentic AI
    Setuply leverages built-in machine learning and agentic AI to drive smarter, more proactive client delivery. The platform doesn’t just track tasks—it learns from them, predicting timelines, flagging risks, and recommending next steps based on historical patterns and real-time activity. Its agentic AI engine goes a step further by autonomously guiding workflows, surfacing dependencies, and nudging both internal teams and clients toward timely, coordinated action. This reduces delays, eliminates busywork, and creates a more seamless experience without the need for micromanagement. Setuply’s intelligence is embedded throughout the platform—so every project, case, and communication benefits from the system’s evolving insight.

Analysis of Wrike

Overall verdict

  • Wrike is a good choice for those looking for a comprehensive project management solution, particularly if they require flexible and customizable workflows. Its wide array of features can accommodate different business needs, making it a versatile tool for project management.

Why this product is good

  • Wrike is considered a solid project management tool due to its robust features, ease of use, and flexibility. It offers a variety of tools for collaboration, task management, and resource allocation that can enhance productivity for teams of different sizes. The platform is also known for its customizable workflow capabilities, integrations with various third-party applications, and comprehensive reporting tools.

Recommended for

  • Medium to large businesses that need advanced project management features.
  • Teams that require extensive customization options in workflows.
  • Organizations looking for integrations with other tools such as Salesforce, Slack, and Microsoft Teams.
  • Projects with a focus on collaboration and communication among team members.

Wrike videos

Wrike Review, Features and Benefits Overview: Is it Still Worth Using in 2020?

More videos:

  • Review - Wrike Review | Online Project Management Tool | Pearl Lemon Reviews
  • Demo - Wrike Project Management Demo
  • Review - Wrike Review 2024 | Features, Pros & Cons, Who Should Use it
  • Review - Wrike Review: Top Features, Pros, And Cons
  • Tutorial - What Is Wrike? Pros, Cons, And How To Use in 2023

Setuply videos

Experience Onboarding World 2024 | October 2-4 in Boston | Setuply

More videos:

  • Review - Join Setuply's Onboarding World 2024 in Boston | October 2-4 | Transform Your Client Onboarding
  • Review - Make Meaningful Connections at Onboarding World 2024 | October 2-4 in Boston | Setuply

Category Popularity

0-100% (relative to Wrike and Setuply)
Project Management
84 84%
16% 16
Task Management
94 94%
6% 6
Work Management
100 100%
0% 0
Productivity
92 92%
8% 8

Questions and Answers

As answered by people managing Wrike and Setuply.

Who are some of the biggest customers of your product?

Setuply's answer:

Technology companies (solution providers): Client adoption of software or technological solutions often comes with a complex onboarding process where Setuply can be instrumental. The platform provides an organized, transparent view that keeps sales teams engaged and informed while ensuring clients can successfully adopt and use the solution. Meanwhile, customer support reps have insights into the entire onboarding journey, better equipping them to anticipate and address questions and concerns as clients transition to using the technology.

Consulting or implementation providers: Often tasked with guiding clients through the maze of adopting new systems, processes, or solutions, Setuply is an indispensable tool for consulting and implementation firms. Through a central hub, they can maintain transparent communication, manage project timelines, handle change requests, and ensure a seamless transition for clients. Leaders and managers, meanwhile, can use Setuply to monitor team activities, identify bottlenecks, and ensure projects align with broader business objectives.

Why should a person choose your product over its competitors?

Setuply's answer:

Why choose Setuply over other platforms? Because Setuply is purpose-built for the complexity of B2B client onboarding and service delivery, while most alternatives are either general-purpose project tools or legacy systems that force teams into rigid, disconnected workflows.

Unlike competitors, Setuply combines project management, case tracking, secure data staging, forms, surveys, communications, and AI-powered guidance into a single, unified platform. It’s not just about managing tasks—it’s about transforming how client work gets done across teams and touchpoints.

With Setuply, you get: A platform built for client-facing workflows (not retrofitted for them) Embedded agentic AI and machine learning to reduce manual work and drive outcomes Seamless integrations with your existing systems (CRMs, ERPs, proprietary apps) Structured transparency that builds trust and alignment with clients Proven impact: Clients see faster onboarding, higher capacity, and stronger retention—without adding headcount Setuply doesn’t just help deliver. It helps scale, evolve, and turn every client into a long-term advocate.

Which are the primary technologies used for building your product?

Setuply's answer:

Setuply is built using a modern, scalable technology stack designed for performance, flexibility, and intelligence. At its core, Setuply leverages Java for backend stability and enterprise-grade scalability, Python for AI/ML-driven logic and data processing, and integrates with OpenAI to power its agentic AI features, enabling smarter task routing, predictive workflows, and contextual automation throughout the platform. The architecture supports seamless integration with external systems (like CRMs, ERPs, and custom tools), and is designed for extensibility to support evolving client needs and complex service environments.

What makes your product unique?

Setuply's answer:

What makes Setuply unique? Setuply is the only AI-powered platform purpose-built to manage the full client lifecycle—from onboarding to ongoing service delivery—within complex B2B environments.

Unlike generic project tools, CRMs, or support systems retrofitted for onboarding, Setuply offers a unified, client-centric workspace that brings together project management, case tracking, secure data handling, custom forms and surveys, and integrated communications—all in one place.

What truly sets Setuply apart: 🔁 End-to-end structure for managing onboarding and service delivery at scale 🤖 Embedded agentic AI and machine learning that automate, guide, and optimize workflows in real time 🔐 Secure, centralized communication and data staging designed for sensitive client information 🔗 Rich integrations with CRMs, ERPs, accounting systems, and proprietary apps—ensuring alignment across the entire client journey 📈 Proven outcomes: Clients have seen 2x delivery capacity, 30% faster project timelines, and zero backlog—without increasing headcount

Setuply is the operational foundation that allows B2B service teams to deliver consistently, scale efficiently, and turn onboarding into a strategic advantage.

How would you describe your primary audience?

Setuply's answer:

Setuply is built for operations-driven B2B organizations that deliver complex, high-touch services, especially in industries where onboarding is critical to client success and long-term value.

Our core audience includes: COOs and operational leaders aiming to scale delivery without growing headcount Client onboarding and implementation teams managing cross-functional, multi-phase rollouts Customer success and service leaders focused on retention, satisfaction, and lifecycle value CFOs and growth executives seeking faster revenue recognition, improved margins, and stronger ROI on service delivery

We’re focused on serving companies in highly regulated, compliance-driven, or integration-heavy industries, where onboarding and ongoing service delivery are complex and strategic: Human Capital Management (HCM) Benefits Administration (Benetech) Financial Technology (Fintech) Regulatory Technology (Regtech) Professional Services Payroll & Workforce Management Platforms Managed Services Providers (MSPs)

These organizations often face fragmented tools, manual processes, and inconsistent client experiences. Setuply provides the structure, automation, and visibility needed to scale efficiently and deliver better outcomes, without chaos.

What's the story behind your product?

Setuply's answer:

The Story Behind Setuply

Setuply was born out of firsthand experience with a frustrating reality: even in the most sophisticated B2B organizations, client onboarding and service delivery are still painfully manual. Despite operating in a digital-first world, teams continue to rely on spreadsheets, disconnected tools, and tribal knowledge to manage complex onboarding processes that often drag on for months, sometimes years.

The result was missed revenue, client churn, operational chaos, and a whole lot of wasted effort.

Setuply was founded to change that. We saw a better way—one rooted in structure, automation, and intelligence. Our platform brings together everything needed to manage the client lifecycle in one place: project management, case tracking, secure data staging, forms, surveys, integrated communications, and deep system integrations—all powered by built-in machine learning and agentic AI.

Setuply doesn’t just digitize onboarding—it transforms it into a scalable, repeatable growth engine. We help B2B providers accelerate revenue recognition, boost retention, and deliver the kind of experience that turns clients into long-term advocates.

We’re on a mission to eliminate the chaos, busywork, and inefficiencies that hold great teams back—and replace them with the structure, clarity, and control they need to scale with confidence.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Wrike and Setuply

Wrike Reviews

The Top 7 ClickUp Alternatives You Need to Know in 2025
OverviewWrike stands out as a powerful project management tool that excels in custom workflows and real-time collaboration. It is particularly favored by larger organizations due to its scalability and extensive feature set.
25 Best Asana Alternatives & Competitors for Project Management in 2024
Wrike project management software is ideal for small agencies needing a customizable workspace to organize shared calendars, schedule projects, and collaborate with ease. What’s more, approvers can expedite feedback using Wrike’s visual markup tool.
Source: clickup.com
10+1 Best Workflow Management Software 2024 For Maximum Efficiency
Wrike shines with its comprehensive reporting capabilities and strong project management features. A downside could be its steep learning curve for new users. Wrike incorporates with numerous third-party systems, including SalesForce and Adobe Creative Cloud, and provides excellent automation facilities.
Source: www.manifest.ly
16 Best Asana Alternatives of 2024 (Free + Paid)
With all of those features, however, the software can be hard to learn and even more difficult to master. It can be a pain to onboard, especially for users with no project management experience. There’s a dashboard but it doesn’t have the ability to filter unwanted data. Wrike can also be slow to load and users have complained about its confusing UI. Before making a decision...
Project Management vs Workflow Management — Wrike vs Pneumatic
Custom phases can be added. However, tasks are moved manually between them. Wrike errs on the side of flexibility, giving users a very powerful tool for creating and managing projects and tasks with them, but all the actual management has to be done by the users.

Setuply Reviews

We have no reviews of Setuply yet.
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Social recommendations and mentions

Based on our record, Wrike seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Wrike mentions (1)

  • Identify which frontend NPM libraries are used on any website
    I just realized I can use this to see who is ignoring GDPR as well. Scanning a few sites I know I see a lot of tracking scripts load up right away. When I scan something like wrike.com I see good implementation of GDPR because the only thing loading is GTM / GA and trust arc as far as third-party libraries. Source: almost 4 years ago

Setuply mentions (0)

We have not tracked any mentions of Setuply yet. Tracking of Setuply recommendations started around Jul 2024.

What are some alternatives?

When comparing Wrike and Setuply, you can also consider the following products

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Basecamp - A simple and elegant project management system.

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

monday.com - The most intuitive platform to manage projects and teamwork

Teamwork - The Project Management App for Professionals. The most powerful and simple way to collaborate with your team.

ClickUp - ClickUp's #1 rated productivity software is making more productive projects with a beautifully designed and intuitive platform.