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WordPress Admin Columns VS Profound

Compare WordPress Admin Columns VS Profound and see what are their differences

WordPress Admin Columns

Add, remove, sort and reorder WordPress admin columns for any post type — Post ID, featured image, ACF fields and more with Admin Columns Editor.

Rating
0 reviews
Pricing
Freemium $99 / Annually (50 websites)
Alternatives Is it good?
Profound

Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.

Rating
4.0 · 1 review
Alternatives Is it good?
Lucris
Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next. sponsored

Which is more popular?

WordPress Plugins popularity
100% vs 0%
alternatives listed
4 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

WordPress Admin Columns
Profound
Website wpadminify.com tryprofound.com
Pricing
Freemium $99 / Annually (50 websites) Official pricing
Official pricing
Company Startup from Bangladesh · 1 - 9 employees —
Listed in
WordPress Plugins WordPress Web Development Tools Design Tools No Code Developer Tools +3
SEO SEO Tools AI Reputation Management +1

Features and specs

What each product offers, as listed by its team.

WordPress Admin Columns 5 features
Profound 5 features
  • Customizable Admin Columns
    Allows users to add, remove, and rearrange columns in the WordPress admin panel for posts, pages, users, media, and custom post types, making content management more efficient.
  • No Coding Required
    Provides a user-friendly interface that lets administrators customize columns without needing to write PHP or edit theme files, making it accessible to non-developers.
  • Supports Custom Fields and Meta Data
    Enables display of custom fields, ACF fields, taxonomies, and other meta data directly in the admin list tables, improving visibility of important information at a glance.
  • Improves Workflow Efficiency
    By displaying relevant data directly in admin columns, users can sort, filter, and manage content faster without opening each individual post or page.
  • Compatible with Popular Plugins
    Often integrates well with plugins like Advanced Custom Fields (ACF), WooCommerce, and other common WordPress plugins, extending its usefulness across different site types.
  • User-Friendly Interface
    Profound offers an intuitive and easy-to-navigate interface, making it accessible for users of all skill levels.
  • Comprehensive Analytics
    The platform provides detailed analytics and insights, allowing users to make informed decisions based on data.
  • Customizable Features
    Users can tailor the features and tools offered by Profound to suit their specific needs and preferences.
  • Strong Customer Support
    Profound offers responsive and knowledgeable customer support to assist users with any issues or questions.
  • Integration Capabilities
    The platform supports integration with various third-party applications, enhancing its utility and versatility.

Possible disadvantages

  • Pricing
    The cost of using Profound may be higher compared to some competitors, which could be a barrier for budget-conscious individuals or smaller businesses.
  • Learning Curve
    While the interface is user-friendly, mastering all the features and tools available might take some time for new users.
  • Feature Overload
    Some users might feel overwhelmed by the number of available features and options, leading to potential underutilization.
  • Limited Offline Access
    Profound primarily operates online, which can be a limitation for users needing access to features without an internet connection.
  • Updates and Downtime
    Periodical updates and maintenance might cause temporary downtime, affecting user access to the platform.

Analysis

An editorial look at what each product does well and who it suits.

WordPress Admin Columns
Profound

No analysis of WordPress Admin Columns yet.

Overall verdict

  • Profound is a well-regarded platform in the emerging category of AI search optimization and answer engine optimization (AEO/GEO), helping brands understand and improve how they appear in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. It is considered a strong solution for enterprises seeking visibility into their AI search presence.

Why this product is good

  • Provides analytics and monitoring for how a brand shows up across AI answer engines like ChatGPT, Perplexity, and Google AI Overviews
  • Helps businesses track their share of voice, sentiment, and citations within AI-generated responses
  • Offers actionable insights to optimize content for the growing shift from traditional SEO to answer engine optimization
  • Backed by notable investors and adopted by well-known brands, lending credibility to its capabilities
  • Addresses a timely and increasingly important need as consumer search behavior shifts toward conversational AI tools

Recommended for

  • Enterprises and larger brands wanting to monitor and improve their AI search visibility
  • Marketing and SEO teams adapting strategies for answer engine optimization (AEO/GEO)
  • Companies concerned about brand representation and sentiment in AI-generated answers
  • Businesses in competitive industries seeking to track share of voice against competitors in AI search
  • Organizations investing early in the transition from traditional search engines to AI-driven discovery

Videos

Walkthroughs and reviews on video.

WordPress Admin Columns 0 videos + Add
Profound 3 videos + Add

No WordPress Admin Columns videos yet. You could help us improve this page by suggesting one.

Profound Tutorial & Review For Beginners 2026

More videos

  • - Profound RF vs. Morpheus 8: Which is Better? | Dr. Ben Talei | Beverly Hills Plastic Surgeon
  • - Profound LLM Visibility Tool Review - Is it worth it?

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
WordPress Admin Columns
Profound
100% 100%
WordPress Plugins
0% 0%
0% 0%
SEO Tools
100% 100%

Questions & Answers

As answered by people managing WordPress Admin Columns and Profound.

What makes your product unique?

WordPress Admin Columns's answer

It turns WordPress' default list tables into real management screens. Instead of Title / Author / Date, you drag in any data you actually work with — custom fields, taxonomies, post meta, user meta, ACF fields, WooCommerce data — and configure it per post type, per screen, without writing a line of code. Everything happens inside the admin you already use, so there's no separate dashboard to learn and no front-end overhead on your site.

What's the story behind your product?

WordPress Admin Columns's answer

It started from a problem I hit on every project: the WordPress admin shows almost nothing useful about your content. Checking whether posts had featured images, which products were missing SKUs, or when users last logged in meant opening records one by one — or writing the same column hooks again for each site. I built the first version to stop repeating that work, and released it publicly once it was clear the problem wasn't just mine. → Swap in your real dates, the site or client that triggered it, and install/version milestones.

Why should a person choose your product over its competitors?

WordPress Admin Columns's answer

Most alternatives either add a fixed set of columns or require custom code through managepostscolumns hooks. This does both ends: a no-code drag-and-drop builder for site owners, and a full hooks/filters API plus PHP-registered column sets for developers who want configs in version control. It also covers every list table — posts, pages, CPTs, users, comments, media, taxonomies — rather than just posts, and pairs display with action: sorting, filtering, inline and bulk editing, and CSV export from the same screen.

How would you describe the primary audience of your product?

WordPress Admin Columns's answer

Anyone managing content at volume rather than publishing occasionally. In practice: agencies and freelancers running client sites, editorial teams that need at-a-glance status across hundreds of posts, WooCommerce store managers auditing stock and pricing, membership and directory site owners working with user meta, and plugin developers who'd otherwise write column code on every project.

Which are the primary technologies used for building your product?

WordPress Admin Columns's answer

PHP (WordPress Plugin API, WPListTable, hooks and filters), JavaScript for the drag-and-drop column builder and inline editing, AJAX/REST for saving configurations, SCSS for admin styling, Composer and npm for dependency management, and PHPUnit for testing. Supports current PHP and WordPress versions, with data stored via the WordPress options API.

Who are some of the biggest customers of your product?

WordPress Admin Columns's answer

Only list real, verifiable names here — fabricated logos on a public comparison profile is the one thing that can actually hurt you. If you don't have permission-cleared names, use categories instead:

  • Digital agencies managing multi-site client portfolios
  • WooCommerce stores with large product catalogs
  • Membership and directory sites managing large user bases

User comments

Share your experience with using WordPress Admin Columns and Profound. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

WordPress Admin Columns no reviews yet
Profound 4.0 · 1 review

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