Software Alternatives, Accelerators & Startups

WhatRuns VS SourceLoop

Compare WhatRuns VS SourceLoop and see what are their differences

WhatRuns logo WhatRuns

Extension that helps you identify technologies used on any website at the click of a button.

SourceLoop logo SourceLoop

Automatically capture lead source and sync attribution data to your CRM and marketing tools to see what’s driving conversions and revenue.
  • WhatRuns Landing page
    Landing page //
    2019-02-21
  • SourceLoop SourceLoop Dashboard
    SourceLoop Dashboard //
    2025-11-02
  • SourceLoop SourceLoop Lead Source & Journey Tracking
    SourceLoop Lead Source & Journey Tracking //
    2025-11-02
  • SourceLoop SourceLoop Leads Manager
    SourceLoop Leads Manager //
    2025-11-02
  • SourceLoop SourceLoop Tracking Code
    SourceLoop Tracking Code //
    2025-11-02

SourceLoop gives you complete visibility into where your leads and customers come from.

It automatically captures and organizes source, channel, and campaign data for every lead generated through forms, chats, or meetings. See the full journey behind each conversion, from first touch to last interaction, and sync it seamlessly with your CRM and marketing tools.

With built-in lead management, clear attribution reporting, and visual dashboards, SourceLoop helps you understand what drives growth and revenue to measure ROI accurately, and make data-driven marketing decisions.

WhatRuns

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

SourceLoop

$ Details
paid Free Trial $49 / Monthly ("Track up to 750 leads", "1 Website")
Platforms
Hubspot Contact Form 7 Salesforce Calendly Cal.com Wordpress Webflow Framer WP Forms
Release Date
2024 March
Startup details
Country
India
State
Delhi
City
New Delhi
Founder(s)
Shivam Kumar
Employees
1 - 9

WhatRuns features and specs

  • Ease of Use
    WhatRuns offers a user-friendly interface that makes it straightforward for users to identify technologies used on websites without requiring technical knowledge.
  • Comprehensive Technology Detection
    The tool can detect a wide range of technologies including frameworks, analytics tools, WordPress plugins, and more, providing a thorough analysis of websites.
  • Browser Extension
    WhatRuns is available as a browser extension, making it easily accessible and convenient to use directly within your web browser.
  • Freemium Model
    The tool offers a basic free tier, allowing users to access essential features without any cost. There is also a premium option for more advanced features.
  • Regular Updates
    WhatRuns frequently updates its database and functionality, ensuring that users get accurate and up-to-date information.

Possible disadvantages of WhatRuns

  • Limited Free Version
    While the free version is useful, it has limitations in terms of the depth of information and the number of queries you can perform.
  • Privacy Concerns
    Since WhatRuns scans websites and collects data, there could be privacy concerns regarding what data is collected and how it is used.
  • Dependency on Browser
    As a browser extension, it requires installation and could be affected by browser updates or compatibility issues.
  • False Positives/Negatives
    There might be occasional inaccuracies in technology detection, leading to false positives or negatives, which can be misleading.
  • Limited Support
    Support for users, particularly those using the free version, is limited and may not always be responsive or comprehensive.

SourceLoop features and specs

  • Lead Source Tracking:
    Automatically identify where every lead comes from — ads, email, search, or social.
  • Full Journey Visibility:
    See every touchpoint a lead takes before converting for clear attribution.
  • Built-in CRM:
    Manage and qualify leads in one place, sorted by channel and source.
  • Attribution Dashboards:
    Visualize top-performing campaigns and channels with easy-to-read reports.
  • Seamless Integrations:
    Works effortlessly with your existing forms, CRMs, chat, and meeting tools.

Analysis of SourceLoop

Overall verdict

  • SourceLoop.ai appears to be a niche AI-driven sourcing/procurement or lead-generation platform, but there is limited independent, verifiable information available about it, so its quality cannot be fully confirmed. It may work well for specific business needs but should be evaluated carefully before committing.

Why this product is good

  • Positions itself as an AI-powered tool for sourcing tasks, potentially saving time on manual research or vendor discovery
  • May offer automation features that streamline repetitive sourcing or lead-generation workflows
  • Likely targets a specific business pain point (sourcing efficiency), which suggests some product focus rather than being a generic tool
  • Could integrate AI capabilities that are increasingly common and useful in procurement or B2B lead workflows

Recommended for

  • Businesses looking for AI assistance in sourcing suppliers, leads, or vendors
  • Teams wanting to automate parts of their research or procurement pipeline
  • Companies open to testing newer, less-established AI tools with lower brand recognition
  • Users who prioritize niche functionality over established market reputation

Category Popularity

0-100% (relative to WhatRuns and SourceLoop)
Market Research
100 100%
0% 0
Web Analytics
0 0%
100% 100
Sales Automation
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing WhatRuns and SourceLoop.

What makes your product unique?

SourceLoop's answer:

SourceLoop connects marketing data directly to leads, not just website traffic. It captures complete lead journeys—from first click to conversion—so teams can see which campaigns truly drive results. Unlike traditional analytics tools, SourceLoop turns attribution data into actionable insights right inside your CRM.

Why should a person choose your product over its competitors?

SourceLoop's answer:

Most attribution tools stop at visitor tracking. SourceLoop goes further by linking each lead’s source, channel, and campaign to actual sales outcomes. It’s simple to install, works with any form or CRM, and includes built-in dashboards and lead management—so you get full visibility without complex setup or extra tools.

How would you describe the primary audience of your product?

SourceLoop's answer:

SourceLoop is built for marketers, sales teams, and agencies who need to understand where their leads come from and which efforts generate the best ROI. It’s ideal for businesses that rely on online forms, chats, or meetings to capture new customers.

What's the story behind your product?

SourceLoop's answer:

SourceLoop was created to solve a common problem: businesses were generating leads but had no idea which marketing efforts were driving them. Our team set out to build a simple, powerful tool that connects lead data, marketing attribution, and CRM insights—so every business can track, analyze, and grow with confidence.

Which are the primary technologies used for building your product?

SourceLoop's answer:

SourceLoop is built using React, Node.js, and PostgreSQL, with server-side tracking and REST APIs for reliable data capture and integration. The system is optimized for scalability, accuracy, and real-time analytics.

Who are some of the biggest customers of your product?

SourceLoop's answer:

SourceLoop is trusted by digital marketing agencies, SaaS companies, and service-based businesses across multiple industries. Our early adopters include fast-growing startups and marketing teams that need accurate attribution to guide smarter ad spend and sales strategy.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WhatRuns and SourceLoop

WhatRuns Reviews

15 Best BuiltWith Alternatives 2022
Compared to BuiltWith, WhatRuns is easier to use and shows a simple user interface with details you want to know about a site. It works exclusively as a browser extension that shows you specific technologies of a website open in the browser. You don’t have to visit the WhatRuns website each time you want to collect data about a site.

SourceLoop Reviews

We have no reviews of SourceLoop yet.
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What are some alternatives?

When comparing WhatRuns and SourceLoop, you can also consider the following products

Wappalyzer - Wappalyzer is a technology profilers and leads data provider. Create lists of websites and contacts that use certain technologies.

Attributer - Know what marketing channels are driving customers & revenue

BuiltWith - Find out the technology behind websites

WhatConverts - See What Marketing Converts. One place to Track, Manage and Report Leads. Track conversions and leads from Phone Calls, Web Forms and Chats.

Similar Tech - SimilarTech offers a Sales Insights platform which helps companies uncover their ideal market by crawling the sourcecode of over 300M sites.

Attribution - Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.