Software Alternatives, Accelerators & Startups

Whatagraph VS SecondStack

Compare Whatagraph VS SecondStack and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Whatagraph logo Whatagraph

Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

SecondStack logo SecondStack

Enterprise LLM gateway and self-hosted AI platform: Chat, Code, and Agent workspaces on top of centralized access control, budgets, and usage visibility. An alternative to running LiteLLM plus custom auth, UI, and admin tooling.
  • Whatagraph Landing page
    Landing page //
    2023-07-22
  • SecondStack Model selector: OpenAI, Anthropic Claude, and Google Gemini models in one workspace
    Model selector: OpenAI, Anthropic Claude, and Google Gemini models in one workspace //
    2026-07-21

SecondStack gives an entire organization access to AI without handing its data to third-party clouds.

The platform ships three end-user workspaces โ€” Chat for everyday work, Code for engineering teams, and Agent for automation โ€” running on top of an enterprise LLM gateway that connects to the model providers you choose (OpenAI, Anthropic, Google, and others). Platform and security teams manage everything centrally: who can use which models, what each team spends, and where data lives โ€” inside your own infrastructure.

Because SecondStack is self-hosted, prompts, files, and knowledge bases never leave your environment. For teams that prefer not to operate it themselves, a managed deployment run by the SecondStack team is also available.

Pricing is not per-seat, so rolling AI out to the whole company does not multiply the bill. Deployment and operations are backed by an ISO 27001-certified implementation partner.

SecondStack

$ Details
paid
Platforms
Web Self Hosted
Startup details
Country
United States
Employees
10 - 19

Whatagraph features and specs

  • User-Friendly Interface
    Whatagraph's intuitive design makes it easy for users, even those without technical expertise, to create and understand comprehensive reports.
  • Customization
    Offers extensive customization options for reports, allowing users to tailor them to specific needs and branding requirements.
  • Integrations
    Seamlessly integrates with popular marketing tools and platforms such as Google Analytics, Facebook, and Mailchimp, providing a centralized reporting solution.
  • Automation
    Enables automated reporting, saving time and ensuring that reports are consistently delivered on schedule.
  • Collaboration
    Facilitates collaboration by allowing multiple users to access and edit reports, streamlining team workflows.
  • Visual Appeal
    Produces visually appealing, professional reports that can enhance presentations and client communications.

Possible disadvantages of Whatagraph

  • Pricing
    Whatagraph may be considered expensive for small businesses or startups due to its subscription model.
  • Learning Curve
    While relatively user-friendly, some users may experience a learning curve when first starting out with the platform.
  • Template Limitations
    Some users have reported limited flexibility in template designs, which may not suit highly specific reporting needs.
  • Data Sync Delays
    There can be occasional delays in data syncing from integrated platforms, which might affect the timeliness of reports.
  • Customer Support
    Some users have indicated that customer support can be slow to respond or not as helpful as desired.

SecondStack features and specs

  • Multi-provider LLM gateway
    One gateway for OpenAI, Anthropic Claude, Google Gemini and other providers you choose
  • Self-hosted deployment
    Runs in your own infrastructure; prompts, files and knowledge bases never leave your environment
  • Access control, budgets and usage visibility
    Central policies for who uses which models, with per-team budgets and cost visibility

Analysis of Whatagraph

Overall verdict

  • Whatagraph is generally considered a good solution for marketing teams that need to consolidate and simplify their reporting processes. Its intuitive interface and robust features make it an attractive option for both small businesses and larger enterprises looking to enhance their data-driven decision-making.

Why this product is good

  • Whatagraph is a marketing reporting tool that aggregates data from multiple sources and presents it in visually appealing formats. It's highly valued for its ease of use, customization options, and the ability to automate report creation, saving marketing teams significant time. The platform supports integration with a wide range of marketing tools, which allows for comprehensive reporting across different channels and metrics.

Recommended for

  • Marketing agencies looking for a streamlined reporting solution
  • Businesses seeking to automate and customize their marketing reports
  • Teams that require integration across multiple marketing platforms
  • Professionals who value visually appealing and easy-to-understand reports

Whatagraph videos

Top 4 Whatagraph Features Released in 2019

More videos:

  • Review - Whatagraph Reviews - Honest thoughts after using the whatagraph tool (whatagraph review)
  • Review - whatagraph review - Everything You Need To Know About The Tool (whatagraph review 2019)

SecondStack videos

No SecondStack videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Whatagraph and SecondStack)
Data Dashboard
100 100%
0% 0
AI
0 0%
100% 100
Business Intelligence
100 100%
0% 0
AI Platform
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Whatagraph and SecondStack

Whatagraph Reviews

8 Databox Alternatives: Which One Is The Best?
Customers mainly use Whatagraph for tracking campaign results from various channels. The platform provides visualizations, reports, and data insights in the manner of leading your companyโ€™s success. It offers some features that you may not find in other competitor tools such as monitoring multiple channels at once or styling reports based on your needs.
Source: hockeystack.com
25 Best Reporting Tools for 2022
Whatagraph is known as a reporting tool that allows you to compare and monitor the performance of various campaigns. It also allows you to transfer custom data from API and Google Sheets.
Source: hevodata.com

SecondStack Reviews

We have no reviews of SecondStack yet.
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Social recommendations and mentions

Based on our record, Whatagraph seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Whatagraph mentions (4)

  • Linking visibility and positions data in google data studio
    I recommend pulling this easily into whatagraph.com through drag & drop functionality. Amazing integration depth, also! Source: about 5 years ago
  • Does this tool exist?
    Try whatagraph.com. Should do the job for you. Source: about 5 years ago
  • V2.0 of Google Data Studio
    Hey everyone, Just like the title says that's what Whatagraph.com is - those of you who are looking to significantly improve your data aggregation, visualization, and reporting capabilities, I would love to invite you to our webinar next week on Tuesday at 3pm BST.https://www.linkedin.com/events/6793088092371763200/. Source: about 5 years ago
  • New data analyst tasked with major overhaul needing guidance!
    The space I am more aware of is the data integration part of the process, and my team uses hotglue (though hotglue is built for developers) to collate the data into one place, do any transformations necessary (the transformations are done in Python in hotglue), and then send it to the tool we use (we recently switched from Databox to Whatagraph). The nice thing about this for us is we can actually remain on the... Source: over 5 years ago

SecondStack mentions (0)

We have not tracked any mentions of SecondStack yet. Tracking of SecondStack recommendations started around Jul 2026.

What are some alternatives?

When comparing Whatagraph and SecondStack, you can also consider the following products

Owler - Owler is a crowdsourced data model allowing users to follow, track, and research companies.

liteLLM - One library to standardize all LLM APIs

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Portkey - Build production-grade & reliable AI apps with Portkey

Looker - Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Merlin Unified API - One Super API for all AI models (with 90% less error rates)