Software Alternatives & Startups

Whatagraph VS mParticle

Compare Whatagraph VS mParticle and see what are their differences

Whatagraph

Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Rating
0 reviews
mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Rating
0 reviews
Pricing
Open source
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Whatagraph should be more popular than mParticle. It has been mentioned 4 times since March 2021.

social mentions
4 vs 2
Business Intelligence popularity
100% vs 0%
alternatives listed
240+ vs 68

Base details

Website, pricing, platforms and company facts side by side.

Whatagraph
mParticle
Website whatagraph.com mparticle.com
Pricing
Open source Official pricing
Platforms —
Android iOS Web Roku +1
Company Startup from The Netherlands · 10 - 19 employees Startup from the United States · 100 - 249 employees · 2013
Listed in

About Whatagraph and mParticle

In their own words, as submitted to SaaSHub.

Whatagraph
mParticle

No description of Whatagraph yet.

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing...

Read more about mParticle

Features and specs

What each product offers, as listed by its team.

Whatagraph 6 features
mParticle 2 features
  • User-Friendly Interface
    Whatagraph's intuitive design makes it easy for users, even those without technical expertise, to create and understand comprehensive reports.
  • Customization
    Offers extensive customization options for reports, allowing users to tailor them to specific needs and branding requirements.
  • Integrations
    Seamlessly integrates with popular marketing tools and platforms such as Google Analytics, Facebook, and Mailchimp, providing a centralized reporting solution.
  • Automation
    Enables automated reporting, saving time and ensuring that reports are consistently delivered on schedule.
  • Collaboration
    Facilitates collaboration by allowing multiple users to access and edit reports, streamlining team workflows.
  • Visual Appeal
    Produces visually appealing, professional reports that can enhance presentations and client communications.

Possible disadvantages

  • Pricing
    Whatagraph may be considered expensive for small businesses or startups due to its subscription model.
  • Learning Curve
    While relatively user-friendly, some users may experience a learning curve when first starting out with the platform.
  • Template Limitations
    Some users have reported limited flexibility in template designs, which may not suit highly specific reporting needs.
  • Data Sync Delays
    There can be occasional delays in data syncing from integrated platforms, which might affect the timeliness of reports.
  • Customer Support
    Some users have indicated that customer support can be slow to respond or not as helpful as desired.
  • Integrations
    Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version
    demo.mparticle.com

Analysis

An editorial look at what each product does well and who it suits.

Whatagraph
mParticle

Overall verdict

  • Whatagraph is generally considered a good solution for marketing teams that need to consolidate and simplify their reporting processes. Its intuitive interface and robust features make it an attractive option for both small businesses and larger enterprises looking to enhance their data-driven decision-making.

Why this product is good

  • Whatagraph is a marketing reporting tool that aggregates data from multiple sources and presents it in visually appealing formats. It's highly valued for its ease of use, customization options, and the ability to automate report creation, saving marketing teams significant time. The platform supports integration with a wide range of marketing tools, which allows for comprehensive reporting across different channels and metrics.

Recommended for

  • Marketing agencies looking for a streamlined reporting solution
  • Businesses seeking to automate and customize their marketing reports
  • Teams that require integration across multiple marketing platforms
  • Professionals who value visually appealing and easy-to-understand reports

No analysis of mParticle yet.

Videos

Walkthroughs and reviews on video.

Whatagraph 3 videos + Add
mParticle 2 videos + Add

Top 4 Whatagraph Features Released in 2019

More videos

  • - Whatagraph Reviews - Honest thoughts after using the whatagraph tool (whatagraph review)
  • - whatagraph review - Everything You Need To Know About The Tool (whatagraph review 2019)

mParticle Overview

More videos

  • - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Whatagraph
mParticle
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

User comments

Share your experience with using Whatagraph and mParticle. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Whatagraph no reviews yet
mParticle no reviews yet
  • 8 Databox Alternatives: Which One Is The Best?
    hockeystack.com · Dec 2021

    Customers mainly use Whatagraph for tracking campaign results from various channels. The platform provides visualizations, reports, and data insights in the manner of leading your company’s success. It offers some...

  • 25 Best Reporting Tools for 2022
    hevodata.com · Nov 2021

    Whatagraph is known as a reporting tool that allows you to compare and monitor the performance of various campaigns. It also allows you to transfer custom data from API and Google Sheets.

  • 2025 Guide | Best Hightouch alternatives
    www.dinmo.com · Aug 2025

    mParticle is a traditional CDP, initially specialised in mobile event collection. It now offers all the key features of a CDP: data collection, storage, audience management, customisation, and even real-time use cases...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Whatagraph 4 mentions
mParticle 2 mentions
  • Linking visibility and positions data in google data studio
    I recommend pulling this easily into whatagraph.com through drag & drop functionality. Amazing integration depth, also! Source: over 5 years ago
  • Does this tool exist?
    Try whatagraph.com. Should do the job for you. Source: over 5 years ago
  • V2.0 of Google Data Studio
    Hey everyone, Just like the title says that's what Whatagraph.com is - those of you who are looking to significantly improve your data aggregation, visualization, and reporting capabilities, I would love to invite you to our webinar... Source: over 5 years ago

View more

  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: over 4 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: over 4 years ago

Alternatives to Whatagraph and mParticle

When comparing Whatagraph and mParticle, you can also consider the following products.