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Whatagraph VS DECODE DATA

Compare Whatagraph VS DECODE DATA and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Whatagraph logo Whatagraph

Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

DECODE DATA logo DECODE DATA

Raw GA4 data is optimized for storage not analysis or transformation. Our decoder transforms & enhances your data to make it more useful in just one step.
  • Whatagraph Landing page
    Landing page //
    2023-07-22
  • DECODE DATA Before /After
    Before /After //
    2026-08-06
  • DECODE DATA Data flow
    Data flow //
    2026-08-06
  • DECODE DATA GA4 Full
    GA4 Full //
    2026-08-06
  • DECODE DATA Decode Data
    Decode Data //
    2026-08-06

Decode GA4 is a BigQuery-native data transformation utility built for teams working with the Google Analytics 4 BigQuery export. GA4 writes event data into deeply nested RECORD and ARRAY structures. Reading a single field such as pagelocation or pagetitle requires a correlated UNNEST subquery, repeated for every field an analyst needs, on a wildcard table that scans every partition. Decode GA4 does that transformation once, properly, and exposes the result as direct columns. The same query becomes simple dot-notation SQL against one predictable table per property.

It is a connector, not a platform. Decode GA4 is subscribed through Google Cloud Marketplace and delivered as a linked dataset via BigQuery Analytics Hub, so it deploys into your existing Google Cloud project and runs on your own BigQuery compute. Your data never leaves your project, there is no egress, and your existing IAM, security and data residency controls still apply.

Processing is metadata-driven and incremental. Each date partition is processed exactly once unless GA4 modifies it upstream, in which case the affected partitions are detected and reprocessed automatically. When GA4 adds new event parameters the output adapts without a full rebuild, so downstream dbt, Dataform and SQLMesh models keep working. Transformed data can be written as compressed Parquet in Cloud Storage and read through external tables, which cuts storage cost and enables export to AWS S3 or Azure Blob Storage.

Pricing is usage-based through Google Cloud Marketplace, from $50 per GiB for the first GiB down to $0.50 per GiB above 500 GiB. There is no subscription and no monthly minimum. Typical cost is $1.50 to $8 a month for sites under 10,000 monthly sessions, billed on your existing Google Cloud invoice.

Whatagraph

Website
whatagraph.com
Pricing URL
Official Whatagraph Pricing
Release Date
-
Startup details
Country
The Netherlands
City
Amsterdam
Employees
10 - 19
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DECODE DATA

Website
decodedata.io
Pricing URL
Official DECODE DATA Pricing
Release Date
2024 April
Startup details
Country
United Kingdom
City
London
Founder(s)
Jim Barlow
Employees
1 - 9
Edit details

Whatagraph features and specs

  • User-Friendly Interface
    Whatagraph's intuitive design makes it easy for users, even those without technical expertise, to create and understand comprehensive reports.
  • Customization
    Offers extensive customization options for reports, allowing users to tailor them to specific needs and branding requirements.
  • Integrations
    Seamlessly integrates with popular marketing tools and platforms such as Google Analytics, Facebook, and Mailchimp, providing a centralized reporting solution.
  • Automation
    Enables automated reporting, saving time and ensuring that reports are consistently delivered on schedule.
  • Collaboration
    Facilitates collaboration by allowing multiple users to access and edit reports, streamlining team workflows.
  • Visual Appeal
    Produces visually appealing, professional reports that can enhance presentations and client communications.

Possible disadvantages of Whatagraph

  • Pricing
    Whatagraph may be considered expensive for small businesses or startups due to its subscription model.
  • Learning Curve
    While relatively user-friendly, some users may experience a learning curve when first starting out with the platform.
  • Template Limitations
    Some users have reported limited flexibility in template designs, which may not suit highly specific reporting needs.
  • Data Sync Delays
    There can be occasional delays in data syncing from integrated platforms, which might affect the timeliness of reports.
  • Customer Support
    Some users have indicated that customer support can be slow to respond or not as helpful as desired.

DECODE DATA features and specs

No features have been listed yet.

Analysis of Whatagraph

Overall verdict

  • Whatagraph is generally considered a good solution for marketing teams that need to consolidate and simplify their reporting processes. Its intuitive interface and robust features make it an attractive option for both small businesses and larger enterprises looking to enhance their data-driven decision-making.

Why this product is good

  • Whatagraph is a marketing reporting tool that aggregates data from multiple sources and presents it in visually appealing formats. It's highly valued for its ease of use, customization options, and the ability to automate report creation, saving marketing teams significant time. The platform supports integration with a wide range of marketing tools, which allows for comprehensive reporting across different channels and metrics.

Recommended for

  • Marketing agencies looking for a streamlined reporting solution
  • Businesses seeking to automate and customize their marketing reports
  • Teams that require integration across multiple marketing platforms
  • Professionals who value visually appealing and easy-to-understand reports

Whatagraph videos

+ Add

Top 4 Whatagraph Features Released in 2019

More videos:

  • Review - Whatagraph Reviews - Honest thoughts after using the whatagraph tool (whatagraph review)
  • Review - whatagraph review - Everything You Need To Know About The Tool (whatagraph review 2019)

DECODE DATA videos

No DECODE DATA videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Whatagraph and DECODE DATA)

Whatagraph

DECODE DATA

Data Dashboard
100 100%
Data Dashboard
0% 0
Big Data
0 0%
Big Data
100% 100
Business Intelligence
100 100%
Business Intelligence
0% 0
BigQuery
0 0%
BigQuery
100% 100

User comments

Share your experience with using Whatagraph and DECODE DATA. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Whatagraph and DECODE DATA

Whatagraph Reviews

8 Databox Alternatives: Which One Is The Best?
Customers mainly use Whatagraph for tracking campaign results from various channels. The platform provides visualizations, reports, and data insights in the manner of leading your companyโ€™s success. It offers some features that you may not find in other competitor tools such as monitoring multiple channels at once or styling reports based on your needs.
Source: hockeystack.com
25 Best Reporting Tools for 2022
Whatagraph is known as a reporting tool that allows you to compare and monitor the performance of various campaigns. It also allows you to transfer custom data from API and Google Sheets.
Source: hevodata.com

DECODE DATA Reviews

We have no reviews of DECODE DATA yet.
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Social recommendations and mentions

Based on our record, Whatagraph seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Whatagraph mentions (4)

  • Linking visibility and positions data in google data studio
    I recommend pulling this easily into whatagraph.com through drag & drop functionality. Amazing integration depth, also! Source: about 5 years ago
  • Does this tool exist?
    Try whatagraph.com. Should do the job for you. Source: about 5 years ago
  • V2.0 of Google Data Studio
    Hey everyone, Just like the title says that's what Whatagraph.com is - those of you who are looking to significantly improve your data aggregation, visualization, and reporting capabilities, I would love to invite you to our webinar next week on Tuesday at 3pm BST.https://www.linkedin.com/events/6793088092371763200/. Source: over 5 years ago
  • New data analyst tasked with major overhaul needing guidance!
    The space I am more aware of is the data integration part of the process, and my team uses hotglue (though hotglue is built for developers) to collate the data into one place, do any transformations necessary (the transformations are done in Python in hotglue), and then send it to the tool we use (we recently switched from Databox to Whatagraph). The nice thing about this for us is we can actually remain on the... Source: over 5 years ago

DECODE DATA mentions (0)

We have not tracked any mentions of DECODE DATA yet. Tracking of DECODE DATA recommendations started around Aug 2026.

What are some alternatives?

When comparing Whatagraph and DECODE DATA, you can also consider the following products

Looker - Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

DataBackfill - Backfill your historical GA4 data to BigQuery

Owler - Owler is a crowdsourced data model allowing users to follow, track, and research companies.

GA4 Auditor - Google Analytics 4 Audit Tool

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

GA4 SQL - Generate GA4 BigQuery Queries Without SQL Knowledge

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