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Whatagraph VS Datagaps

Compare Whatagraph VS Datagaps and see what are their differences

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Whatagraph logo Whatagraph

Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Datagaps logo Datagaps

Gartner-listed DataOps + Data Observability platform. One unified suite to validate ETL, BI, Data Quality, and AI pipelines. 100+ enterprises.
  • Whatagraph Landing page
    Landing page //
    2023-07-22
  • Datagaps DataGaps DataOps Suite Dashboard
    DataGaps DataOps Suite Dashboard //
    2026-07-28

Datagaps makes data trustworthy — for confident BI analytics, compliant AI models, zero-defect data migrations and data transformations at scale.

The only platform recognized by Gartner in BOTH the DataOps Tools AND Data Observability market guides, Datagaps unifies what enterprises have historically stitched together from three or more tools: ETL testing, BI validation, data quality monitoring, and test data management — in a single platform with shared rules, lineage, and governance.

Powered by Agentic AI, the DataOps Suite auto-generates tests, self-heals with schema changes, summarizes BI report differences, and recommends smart quality rules — so data teams spend time on decisions, not defect hunting. Outcomes delivered to 100+ enterprise customers: 500B+ Records validated across ETL & cloud pipelines 10M+ Automated test cases run with zero manual scripting 80% Faster test cycles vs. manual testing approach 60% Reduction in data errors detected before production 70% Reduction in ETL validation spend 200+ Native data source connectors

SOC 2 Type II certified. US Patented ELV architecture. Informatica Certified. Embedded LLM — your data never leaves your environment.

Products: DataOps Suite | ETL Validator | BI Validator | Data Quality Monitor | Test Data Manager

Platforms: 200+ Integration flexibility such as Snowflake, Databricks, Azure Synapse, AWS Redshift, Power BI, Tableau, Oracle Analytics, Salesforce, Informatica, dbt

Whatagraph

Website
whatagraph.com
Pricing URL
Official Whatagraph Pricing
Release Date
-
Startup details
Country
The Netherlands
City
Amsterdam
Employees
10 - 19
Edit details

Datagaps

Website
datagaps.com
Pricing URL
-
Release Date
2010 July
Startup details
Country
United States
State
virginia
City
herndon
Founder(s)
Narendar Yalamanchilli
Employees
100 - 249
Edit details

Whatagraph features and specs

  • User-Friendly Interface
    Whatagraph's intuitive design makes it easy for users, even those without technical expertise, to create and understand comprehensive reports.
  • Customization
    Offers extensive customization options for reports, allowing users to tailor them to specific needs and branding requirements.
  • Integrations
    Seamlessly integrates with popular marketing tools and platforms such as Google Analytics, Facebook, and Mailchimp, providing a centralized reporting solution.
  • Automation
    Enables automated reporting, saving time and ensuring that reports are consistently delivered on schedule.
  • Collaboration
    Facilitates collaboration by allowing multiple users to access and edit reports, streamlining team workflows.
  • Visual Appeal
    Produces visually appealing, professional reports that can enhance presentations and client communications.

Possible disadvantages of Whatagraph

  • Pricing
    Whatagraph may be considered expensive for small businesses or startups due to its subscription model.
  • Learning Curve
    While relatively user-friendly, some users may experience a learning curve when first starting out with the platform.
  • Template Limitations
    Some users have reported limited flexibility in template designs, which may not suit highly specific reporting needs.
  • Data Sync Delays
    There can be occasional delays in data syncing from integrated platforms, which might affect the timeliness of reports.
  • Customer Support
    Some users have indicated that customer support can be slow to respond or not as helpful as desired.

Datagaps features and specs

No features have been listed yet.

Analysis of Whatagraph

Overall verdict

  • Whatagraph is generally considered a good solution for marketing teams that need to consolidate and simplify their reporting processes. Its intuitive interface and robust features make it an attractive option for both small businesses and larger enterprises looking to enhance their data-driven decision-making.

Why this product is good

  • Whatagraph is a marketing reporting tool that aggregates data from multiple sources and presents it in visually appealing formats. It's highly valued for its ease of use, customization options, and the ability to automate report creation, saving marketing teams significant time. The platform supports integration with a wide range of marketing tools, which allows for comprehensive reporting across different channels and metrics.

Recommended for

  • Marketing agencies looking for a streamlined reporting solution
  • Businesses seeking to automate and customize their marketing reports
  • Teams that require integration across multiple marketing platforms
  • Professionals who value visually appealing and easy-to-understand reports

Analysis of Datagaps

Overall verdict

  • Datagaps is a solid choice for organizations seeking specialized data testing and quality automation tools, particularly for ETL, BI, and data warehouse validation. It offers a comprehensive suite tailored to data-centric QA needs, though it may be less known than larger enterprise testing platforms.

Why this product is good

  • Offers a dedicated suite for ETL, data warehouse, and BI testing automation (DataOps Suite)
  • Supports test automation for reports, dashboards, and data migration validation
  • Provides no-code/low-code test creation, making it accessible to non-technical testers
  • Includes robust data reconciliation and comparison features across multiple data sources
  • Integrates with popular BI tools like Tableau, Power BI, and various databases and cloud platforms
  • Helps reduce manual testing effort and time for large-scale data validation projects

Recommended for

  • Enterprises with complex ETL and data warehouse testing needs
  • QA teams responsible for validating BI reports and dashboards
  • Organizations undergoing data migration or cloud data platform transitions
  • Companies seeking to automate data quality and reconciliation checks
  • Teams looking for no-code testing solutions for data pipelines
  • Businesses needing regulatory or compliance-driven data validation

Whatagraph videos

+ Add

Top 4 Whatagraph Features Released in 2019

More videos:

  • Review - Whatagraph Reviews - Honest thoughts after using the whatagraph tool (whatagraph review)
  • Review - whatagraph review - Everything You Need To Know About The Tool (whatagraph review 2019)

Datagaps videos

+ Add

Datagaps DataOps Suite: The Comprehensive End-to-End Data Validation Platform

Category Popularity

0-100% (relative to Whatagraph and Datagaps)

Whatagraph

Datagaps

Data Dashboard
100 100%
Data Dashboard
0% 0
Data Quality
0 0%
Data Quality
100% 100
Business Intelligence
100 100%
Business Intelligence
0% 0
Testing
0 0%
Testing
100% 100

User comments

Share your experience with using Whatagraph and Datagaps. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Whatagraph and Datagaps

Whatagraph Reviews

8 Databox Alternatives: Which One Is The Best?
Customers mainly use Whatagraph for tracking campaign results from various channels. The platform provides visualizations, reports, and data insights in the manner of leading your company’s success. It offers some features that you may not find in other competitor tools such as monitoring multiple channels at once or styling reports based on your needs.
Source: hockeystack.com
25 Best Reporting Tools for 2022
Whatagraph is known as a reporting tool that allows you to compare and monitor the performance of various campaigns. It also allows you to transfer custom data from API and Google Sheets.
Source: hevodata.com

Datagaps Reviews

We have no reviews of Datagaps yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Whatagraph seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Whatagraph mentions (4)

  • Linking visibility and positions data in google data studio
    I recommend pulling this easily into whatagraph.com through drag & drop functionality. Amazing integration depth, also! Source: over 5 years ago
  • Does this tool exist?
    Try whatagraph.com. Should do the job for you. Source: over 5 years ago
  • V2.0 of Google Data Studio
    Hey everyone, Just like the title says that's what Whatagraph.com is - those of you who are looking to significantly improve your data aggregation, visualization, and reporting capabilities, I would love to invite you to our webinar next week on Tuesday at 3pm BST.https://www.linkedin.com/events/6793088092371763200/. Source: over 5 years ago
  • New data analyst tasked with major overhaul needing guidance!
    The space I am more aware of is the data integration part of the process, and my team uses hotglue (though hotglue is built for developers) to collate the data into one place, do any transformations necessary (the transformations are done in Python in hotglue), and then send it to the tool we use (we recently switched from Databox to Whatagraph). The nice thing about this for us is we can actually remain on the... Source: over 5 years ago

Datagaps mentions (0)

We have not tracked any mentions of Datagaps yet. Tracking of Datagaps recommendations started around Sep 2022.

What are some alternatives?

When comparing Whatagraph and Datagaps, you can also consider the following products

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

iCEDQ - iceDQ provides the ability to test your data warehouse, data migration, big data and monitor the data for compliance.

Owler - Owler is a crowdsourced data model allowing users to follow, track, and research companies.

RightData - Automated ETL test validation

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

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