Software Alternatives, Accelerators & Startups

Webiny VS Smartlook

Compare Webiny VS Smartlook and see what are their differences

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Webiny logo Webiny

The Enterprise CMS platform that you can host on your cloud

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
  • Webiny Landing page
    Landing page //
    2022-11-21

Open-source serverless enterprise CMS platform. Includes a headless CMS, page builder, form builder, and file manager. Easy to customize and expand. Deploys to AWS.

  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Webiny

Website
webiny.com
$ Details
freemium
Platforms
Web REST API Cloud Amazon GraphQL API JavaScript TypeScript Node JS ReactJS AWS
Release Date
2018 June
Startup details
Country
United Kingdom
City
London
Employees
1 - 9

Webiny features and specs

  • Advanced Publishing Workflow
  • headless cms
  • Page Builder
  • Form builder
  • File manager
  • Multi-tenant
  • OKTA integration
  • Advanced roles and permissions

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Analysis of Webiny

Overall verdict

  • Webiny is a solid choice for organizations and developers looking to leverage serverless technology for their web projects. It provides a comprehensive suite of tools for developing and managing modern web applications efficiently.

Why this product is good

  • Webiny is considered a good option for those looking to build serverless applications and websites. It is built on top of the Jamstack architecture and offers features like a headless CMS, page builder, form builder, and file manager. The platform's serverless nature allows for scalability, cost-efficiency, and ease of maintenance. Additionally, it is open-source, which means a supportive community and potential for customization.

Recommended for

  • Developers seeking a serverless platform for web development
  • Businesses looking for an open-source headless CMS
  • Projects that need scalable and cost-effective infrastructure
  • Teams that want a robust solution for building dynamic websites and applications

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Webiny videos

How To Write Content and Create Models

More videos:

  • Demo - How to Create New Fields for the Headless CMS
  • Review - Webiny - Serverless CMS
  • Review - Join The Serverless CMS Revolution For Your Next Website With Webiny (Onboarding and Review)

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Webiny and Smartlook)
Developer Tools
100 100%
0% 0
Web Analytics
0 0%
100% 100
CMS
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Webiny and Smartlook

Webiny Reviews

We have no reviews of Webiny yet.
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Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Social recommendations and mentions

Based on our record, Webiny should be more popular than Smartlook. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Webiny mentions (4)

  • Struggling to find the right CMS choice for an ecommerce project
    Even Strapi needs to be hosted somewhere, and that usually involves a recurring fee. I've had great success over the past 2 years building blogs using http://webiny.com, and because they get low traffic, I've only ever had 1 bill from AWS that was around 80 cents US. Source: almost 3 years ago
  • I am looking for a (open-source) headless cms to use for small to medium client projects.
    Strapi is awesome, I've been a fan of the project since its early days. However, I've been closely watching Webiny too. It's easier to host because you don't have to worry about running Docker containers or installing MongoDB on your local machine. Instead you put it on your AWS account (can be done with a few clicks), define your content models once it's there and you then only pay for usage. http://webiny.com. Source: about 3 years ago
  • What’s your top CMS choice?
    Yeah I hear you, SAAS CMS platforms can get prohibitively expensive really quickly after the initial free tier expires. I've found hosting Strapi (or similar) on Heroku has saved me the cost of keeping a server instance running, which usually would cost $5-10 per month. However, the most cost effective for me so far has been Webiny. It's serverless so you install it on AWS and typically don't pay as much (if... Source: about 3 years ago
  • What should I use to build my new project?
    Otherwise if you want a framework to build on, there's Redwood (which works particularly well on Netlify and Vercel) or Webiny (for AWS, Azure and others). - Source: dev.to / almost 4 years ago

Smartlook mentions (2)

What are some alternatives?

When comparing Webiny and Smartlook, you can also consider the following products

Ionic Creator V2 - Build better mobile apps, faster

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Serverless - Toolkit for building serverless applications

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Payload CMS - Headless CMS and Application Framework built with Node.js, React and MongoDB

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.