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Webflow Flexbox UI Builder VS Smartlook

Compare Webflow Flexbox UI Builder VS Smartlook and see what are their differences

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Webflow Flexbox UI Builder logo Webflow Flexbox UI Builder

Build flexible, responsive layouts — without writing code

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
  • Webflow Flexbox UI Builder Landing page
    Landing page //
    2019-01-19
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Webflow Flexbox UI Builder features and specs

  • User-Friendly Interface
    Webflow's Flexbox UI Builder offers a visually intuitive way to manage CSS flexbox layouts, making it easier for designers to create complex responsive designs without writing code.
  • Real-Time Preview
    The builder provides real-time visual feedback, allowing users to see the changes as they manipulate the flexbox properties, greatly enhancing the design process efficiency.
  • Advanced Customization
    The tool provides flexible options for customizing layouts, enabling designers to create highly specific and unique designs that adhere to the responsive design requirements.
  • Time-Saving
    It significantly reduces the time needed to design flexbox layouts by eliminating the need to manually write and test flexbox code, which can be quite complex.
  • Educational Resources
    Webflow offers extensive educational resources and tutorials about using the Flexbox UI Builder, which helps users effectively understand and implement flexbox principles.

Possible disadvantages of Webflow Flexbox UI Builder

  • Steep Learning Curve
    For those completely new to flexbox or web design, there might be an initial learning curve to fully understand all of the features and capabilities of the builder.
  • Limited to Webflow Environment
    The tool is part of the Webflow ecosystem, meaning designers are tied to Webflow's platforms for both design and hosting, which may limit flexibility for those who prefer other environments.
  • Dependency on Internet
    Since it's an online tool, a stable internet connection is necessary, which can be a disadvantage in environments with unreliable connectivity.
  • Subscription Costs
    While Webflow offers a free tier, advanced features—including those related to flexbox—may require a subscription, potentially increasing costs for design teams or freelancers.
  • Mobile Responsiveness Adjustments
    Although the Flexbox allows for responsive design, complex layouts sometimes need additional tweaks in Webflow's designer to ensure that they work seamlessly across all devices.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Webflow Flexbox UI Builder videos

+ Add

Flexbox layouts in 2020 (using HBO Max, pricing tables, tags, & card layouts) — Web design tutorial

Smartlook videos

+ Add

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Webflow Flexbox UI Builder and Smartlook)

Webflow Flexbox UI Builder

Smartlook

Design Tools
100 100%
Design Tools
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Web Analytics
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Web Analytics
100% 100
Developer Tools
100 100%
Developer Tools
0% 0
Analytics
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Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Webflow Flexbox UI Builder and Smartlook

Webflow Flexbox UI Builder Reviews

We have no reviews of Webflow Flexbox UI Builder yet.
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Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Webflow Flexbox UI Builder mentions (0)

We have not tracked any mentions of Webflow Flexbox UI Builder yet. Tracking of Webflow Flexbox UI Builder recommendations started around Mar 2021.

Smartlook mentions (2)

What are some alternatives?

When comparing Webflow Flexbox UI Builder and Smartlook, you can also consider the following products

Carrd - Simple, responsive one-page site creator.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Webflow CMS - Build professional dynamic websites without any code

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SystemFlow - Designer-First Framework for Webflow

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

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