VisitorType
Google Tag Manager
DataOrganizer.io
Matomo
startbase.dev
VisitorType is one snippet that tells humans, AI crawlers, and AI assistants apart — verified by IP, not just the user-agent string anyone can spoof. Once you know who's really visiting, you can act on it: fire your ad pixels for humans only so you stop paying to retarget bots, serve AI crawlers structured facts about your pages, and finally see the AI referrals GA4 buries in "Direct" (the ones that convert ~4.4× organic search). It's not another dashboard that just watches your traffic — it's the action layer that lets you do something about it. Free during early access, and early signups are grandfathered at Pro level for good.
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VisitorType startbase.devVisitorType's answer
VisitorType doesn't just detect AI traffic — it verifies it and lets you act on it. Every visit is classified (human, AI crawler, AI search bot, assistant fetch, or agentic browser) and claimed bot identities are checked against the vendor's published IP ranges, so a fake "GPTBot" gets caught instantly. Then a GTM-style rules engine fires different tags per visitor type: ad pixels for humans only, clean analytics, canonical facts for AI. On our own site, ~2/3 of verifiable AI-bot claims turned out to be impostors — most tools would have counted them as real.
VisitorType's answer
A solo founder kept seeing "Direct" traffic that wasn't people — it was ChatGPT reading pages for users, crawlers training models, and scrapers wearing Googlebot's name. Existing analytics couldn't see any of it, and tag managers treated it all as human. VisitorType was built to answer one question honestly — who is actually on your site? — and then let you serve each visitor type differently. The site runs its own product: every claim on it comes from our own dashboard.
VisitorType's answer
Detection-only tools tell you bots visited; tag managers assume every visitor is human. VisitorType is the only layer that does both: verified classification plus per-type tag firing, with server-side collection that catches the crawlers JavaScript analytics can never see. It's privacy-first by construction — no cookies, no fingerprinting, GPC honored, EU-hosted — and installs in five minutes via one snippet, a WordPress plugin, or a Shopify app embed.
VisitorType's answer
Marketers and site owners who suspect their analytics no longer reflect reality: marketing teams at SMB SaaS and content sites, digital agencies reporting to clients, and WordPress/Shopify owners. No developer required — if you've used Google Tag Manager, you already know the mental model.
VisitorType's answer
A dependency-free JavaScript snippet (~3 kB) for browsers, server-side adapters for WordPress, Shopify, Cloudflare Workers, and Node, and a detection engine that combines a curated agent registry, behavioral signals, and daily-refreshed IP-range verification from vendor-published sources — all EU-hosted with a cookieless, no-fingerprinting architecture.
VisitorType's answer
We're in early access ahead of our public launch — current users are digital marketing agencies, WordPress and Shopify site owners, and SaaS marketing teams Early-access accounts keep Pro-level features free; case studies will be published as customers opt in
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