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Unbias Labs
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Welcome to the science of conversion.
Most companies approach Conversion Rate Optimisation (CRO) like a guessing game. They A/B test button colours and headlines based on gut feeling. But visitors donโt bounce because of a button colourโthey bounce because of invisible cognitive friction.
Unbias Labs is an AI-powered diagnostic engine that audits digital funnels for these hidden psychological leaks. Built by a neuroscientist and 15-year CRO veteran (ex-Sky, HSBC, Pizza Hut), our platform democratises the enterprise-level behavioural science that typically costs thousands in consultancy fees.
The Problem When users land on your site, they scan it using subconscious mental shortcuts. If your pricing triggers the Paradox of Choice, or your form triggers the Sunk Cost Fallacy, the brain chooses the path of least resistance: abandonment. Traditional tools like Hotjar show you where users bounce. We tell you why.
The Solution In under three minutes, our AI cross-references your website's UX, UI, and schema against a proprietary database of 50+ cognitive biases. It acts as a deterministic reasoning engine, hunting for exact psychological violations.
Every audit delivers a comprehensive 5-section PDF report: โข Friction Scorecard: Flags psychological blockers with severity ratings (-10 to -4). โข Architectural Audit: Identifies technical UX hurdles node-by-node. โข GEO/AI Visibility Analysis: Evaluates your site's readiness for LLMs (ChatGPT, Google AI Overviews). โข Experiment Roadmap: Prioritises actionable fixes using ICE scoring. โข Competitor Benchmarking: Compares your friction points directly against market rivals.
From our single-page Pulse Audit (ยฃ49) to our comprehensive Funnel Audits (ยฃ349), we provide the exact psychological levers needed to force high-intent conversions.
Stop guessing. Start optimising for the human brain.
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Unbias Labs's answer:
Unbias Labs is the only audit platform that cross-references live digital funnels against a proprietary database of 50+ cognitive biases โ scoring each friction point by severity. It does not guess. It diagnoses. Built by a neuroscientist with 15 years of enterprise CRO experience at HSBC, Sky, and Pizza Hut, the methodology is the same used at Fortune 500 level โ now automated and accessible to any business in under three minutes.
Unbias Labs's answer:
Most CRO tools tell you where users drop off. Unbias Labs tells you why โ at the neurological level. Competitors rely on heatmaps and session recordings that surface symptoms. We identify the underlying cognitive mechanism causing them. Every report delivers a severity-scored friction map, a competitor benchmark, and an ICE-prioritised experiment roadmap. No retainer. No specialist required. Results in three minutes.
Unbias Labs's answer:
SMB founders, SaaS teams, and digital agencies who know their funnel is leaking revenue โ but lack the neuroscience expertise to diagnose why. But anyone with a website will benefit from it.
Unbias Labs's answer:
Unbias Labs was founded by Marcello Pasqualucci โ a neuroscientist and CRO veteran who led experimentation programmes at HSBC, Sky, and Pizza Hut (Yum! Brands). After 15 years watching enterprise teams use behavioural science to extract millions in hidden revenue, he built Unbias Labs during his recovery from cancer in 2025. The mission is precise: democratise access to enterprise-level behavioural diagnostics, so any founder can stop guessing and start optimising for the human brain.
Unbias Labs's answer:
Unbias Labs launched in 2025 and is currently building its early customer base across e-commerce businesses, SaaS founders, and digital agencies. The methodology underpinning every audit, however, has been battle-tested since 2010 โ refined across enterprise programmes at HSBC, Sky, and Pizza Hut. Case studies and featured clients will be published at getunbias.com as the portfolio develops.
Unbias Labs's answer:
The engine behind Unbias Labs is a proprietary database of 50+ cognitive biases โ built and curated by hand over 15 years of enterprise CRO practice. That database is the diagnostic core. Every audit cross-references a live site against it, scoring friction points by severity and type. The supporting infrastructure โ page capture, report generation, and workflow automation โ is handled by a purpose-built technical stack chosen for speed, accuracy, and data security. Audits are delivered in under three minutes.
