LitContent's answer:

LitContent prioritises generating completely on brand content generation at it's core. LitContent uses your website's sitemap as reference content to prevent outputting generic sounding AI content. It reads pages listed in your existing sitemap and uses it to produce blog posts and other forms of content that match your brand’s tone, vocab and overall style. Content that you produce/edit through the platform gets added to the context for our AI references, so the quality of the generated content improves with use.