
Year/Make/Model fitment search for Shopify. 8 verticals, Smart Parse, and your data in Shopify metaobjects — not a vendor database. Free tier, Pro at $49.

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Turnkey Lender
Elevate the efficiency of your lending operations through CompassWay's cloud-based loan management software. With advanced automation technologies, streamline loan origination, credit decision-making, and loan servicing.

Website, pricing, platforms and company facts side by side.
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| Website | normalview.pro | compassway.org |
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| Platforms | — | |
| Company | Startup from the United States · 1 - 9 employees · 2026 | 2022 |
| Listed in |
In their own words, as submitted to SaaSHub.


ViewForge is a Year Make Model (YMM) parts finder for Shopify. Shoppers pick their vehicle, machine or device from cascading dropdowns and see only the parts that fit. Fitment search works across eight verticals — auto, motorcycle, tractor, marine, power equipment, bicycle, printer and...
Refine the loan origination journey from start to finish with low-code automation, ensuring a seamless transition from application intake to fund disbursement. Automate workflows to drastically reduce manual interventions, cut down on errors and maintain a consistent flow throughout the process....
What each product offers, as listed by its team.


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ViewForge: YMM Search & Filter
Compassway
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing ViewForge and CompassWay.
ViewForge's answer
Shopify merchants whose customers need to know whether a part fits before they will buy it — and who do not have an engineer on staff to build that themselves.
Concretely: auto and truck parts retailers, powersports and motorcycle dealers, tractor and agricultural parts sellers, marine and outboard suppliers, small-engine and power equipment stores, bicycle and e-bike component shops, printer supply merchants, and electronics accessory sellers.
Catalog sizes run from a few dozen products on the free tier up into the tens of thousands; it is running in production on a catalog of roughly 40,000 SKUs. The common thread is not the industry — it is that "does this fit my thing" is the question deciding the sale.
CompassWay's answer:
Small traditional banks that go digital, credit unions, finance companies, e-commerce, manufacturers, healthcare in Central Europe and North Africa
ViewForge's answer
Data ownership. Fitment lives in your Shopify metaobjects, so uninstalling does not take your compatibility data with it. Convermax, EasySearch and PartFinder all keep it in their own databases, and getting it back depends on their export tooling on the day you cancel.
Cost at the low end. The search widget, the compatibility table on the product page and the saved-vehicle garage are all on the free tier, up to 50 products, with no expiry. EasySearch puts the table and the garage behind its $75/month Premium plan. Convermax starts at $250/month.
Automotive and non-automotive coverage. Eight built-in templates, and fully custom templates from $19/month, for catalogs that do not decompose into Year/Make/Model at all.
CompassWay's answer:
We provide one-stop, quick rollout, zero-code platform that allows our clients to start offering or increase the efficiency of existing financial solutions to their customers.
ViewForge's answer
Three things. (1) Data ownership: ViewForge writes fitment as Shopify metaobjects native to your store — most competitors store fitment in their own database. (2) 8 verticals out of the box: auto, motorcycle, tractor, marine, power equipment, bicycle, printer, electronics — most competitors are automotive-only. (3) Smart Parse: extract fitment automatically from your existing product titles and descriptions instead of re-typing everything.
CompassWay's answer:
Financial institutions leveraging our platform can expedite customer acquisition and assessment, refine back-office operations, and slash operational costs. It's engineered to comprehensively manage each customer's lending journey—beginning with the application, through underwriting, to disbursement, and finally, collection—streamlining workflows and boosting efficiency across the board.
ViewForge's answer
ViewForge came out of agency work. Normal View was building for a parts retailer running roughly 12,000 SKUs who needed fitment search, and every app we evaluated stored the merchant's compatibility data in the vendor's own database.
That is a strange trade when you look at it directly. Fitment data is genuinely expensive to produce — it is weeks of work — and the merchant would not own the result. It would belong to whichever app happened to be installed that year.
Shopify metaobjects made a different answer possible: write fitment as native structured data inside the merchant's own store. The theme reads it, the Storefront API queries it, Admin GraphQL exports it, and it is still there after an uninstall. That decision is what the rest of the app is built around.
Everything else came from real catalogs rather than a roadmap. Eight verticals exist because a tractor catalog is not Year/Make/Model. Smart Parse exists because that retailer had already written fitment into 12,000 product titles, and nobody was ever going to retype them.
CompassWay's answer:
Our expertise lies in our clear definition of what we are good at. Our team consists of professional experts in financial services, software engineering, and data science who have over 20 years of experience in the financial sector, serving large organizations and regulatory bodies. We possess extensive knowledge of day-to-day financial transactions, risk management, loan servicing, and lending businesses. Our focus is on complex long-term web and mobile projects, in which we take full responsibility for the technical part, from planning a roadmap to deploying and maintaining applications.
ViewForge's answer
CompassWay's answer:
REACT, NODE.JS, GRAPHQL, TYPESCRIPT, DJANGO, FASTAPI, PYTHON, ELASTICSEARCH, AWS, KUBERNETES, POSTGRESQL, MONGODB, CYPRESS
CompassWay's answer:
Optima Leasing EKO Market Bayadera Group
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