Software Alternatives, Accelerators & Startups

Valid8 by mFilterIt VS Sift

Compare Valid8 by mFilterIt VS Sift and see what are their differences

Valid8 by mFilterIt logo Valid8 by mFilterIt

Combat Ad Fraud effectively across the funnel with cutting-edge tech empowered ad fraud software. Validate ad traffic and eliminate sophisticated fraud in real time!

Sift logo Sift

Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models โ€“ without increased risk.
  • Valid8 by mFilterIt Homepage
    Homepage //
    2024-01-30

Best ad fraud detection solution for full funnel and real time protection. Identifies and prevents invalid traffic, reducing wastage across ad campaigns

  • Sift Landing page
    Landing page //
    2023-04-30

Valid8 by mFilterIt features and specs

No features have been listed yet.

Sift features and specs

  • Comprehensive Fraud Detection
    Sift provides extensive fraud detection capabilities using machine learning, which helps businesses reduce fraudulent activities and associated costs.
  • Real-Time Analysis
    The platform offers real-time analysis, allowing businesses to make instant decisions and block fraudulent transactions as they occur.
  • User-Friendly Interface
    Sift features a user-friendly interface that makes it easier for teams to navigate and utilize the platform effectively, even without extensive technical knowledge.
  • Scalability
    Sift is designed to scale with your business, accommodating varying levels of transactional volume without compromising performance.
  • Comprehensive Reporting
    The platform offers detailed reporting and analytics, providing valuable insights into fraud patterns and helping businesses optimize their prevention strategies.

Possible disadvantages of Sift

  • Cost
    Sift can be expensive, especially for small businesses or startups with limited budgets, as the pricing is generally tailored toward larger enterprises.
  • Complex Implementation
    The initial setup and integration of Sift into existing systems can be complex and time-consuming, requiring technical expertise.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with understanding and maximizing the platform's capabilities.
  • Dependence on Data Quality
    The effectiveness of Sift's machine learning models depends heavily on the quality and volume of data provided, which means businesses need to ensure they have robust data collection practices.
  • Limited Customization
    Some users may find the level of customization and flexibility in Sift to be limited compared to other platforms, potentially restricting business-specific adaptations.

Analysis of Sift

Overall verdict

  • Sift is generally considered good for businesses that need robust fraud detection and prevention solutions. However, its effectiveness may vary depending on specific business needs and integration capabilities. It's advisable for businesses to assess their requirements and trial the product if possible.

Why this product is good

  • Sift (sift.com) is a company that specializes in providing digital trust and safety solutions. It uses machine learning to help businesses prevent fraud, secure payments, and protect their platforms from various threats. Its services are beneficial for companies seeking advanced security measures, effective fraud prevention, and an improved user experience due to reduced false positives.

Recommended for

  • E-commerce platforms seeking to reduce chargebacks and fraudulent transactions
  • Online marketplaces aiming to prevent account takeovers and protect user data
  • Payment processors needing to secure transactions and minimize risk
  • Any business requiring enhanced security measures for digital operations

Valid8 by mFilterIt videos

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Sift videos

๐Ÿ™€ Review - Scoopless Lift and Sift Cat Litter Box I Modified it after One Week of Usage

More videos:

  • Review - REVIEW: Sift And Lift Litter Box / Best Clean Cat Litter Sand
  • Review - U.S. Army aviation - SIFT Test Preparation - Army Selection Instrument for Flight Testing

Category Popularity

0-100% (relative to Valid8 by mFilterIt and Sift)
eCommerce
14 14%
86% 86
Fraud Prevention
9 9%
91% 91
eCommerce Tools
16 16%
84% 84
Ad Fraud Detection
100 100%
0% 0

User comments

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Social recommendations and mentions

Based on our record, Sift seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Valid8 by mFilterIt mentions (0)

We have not tracked any mentions of Valid8 by mFilterIt yet. Tracking of Valid8 by mFilterIt recommendations started around Mar 2021.

Sift mentions (3)

  • Warning about centre com
    They may be using something like Sift for security checking and something of yours was flagged. Source: about 3 years ago
  • Does this idea exist? Thought? Any legal implications?
    But sorry to break it to you, this has been done at a really large scale already although most consumers are not aware. One big player here is https://sift.com/ Almost every major retailer uses their service exactly for the reasons you mention. Source: about 4 years ago
  • LPT: You have a secret 'consumer score' that acts like your credit score; You can be denied the ability to return products, charged higher prices than other people, and more, all based on this score.
    Reddit, for one. A pretty big list on their homepage. Source: about 4 years ago

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SEON - SEON Sense Platform is a modular and AI-powered fraud detection software that deliver clear results with an automated, machine-driven workflow.