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Valid8 by mFilterIt VS AppsFlyer

Compare Valid8 by mFilterIt VS AppsFlyer and see what are their differences

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Valid8 by mFilterIt logo Valid8 by mFilterIt

Combat Ad Fraud effectively across the funnel with cutting-edge tech empowered ad fraud software. Validate ad traffic and eliminate sophisticated fraud in real time!

AppsFlyer logo AppsFlyer

Leading data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business.
  • Valid8 by mFilterIt Homepage
    Homepage //
    2024-01-30

Best ad fraud detection solution for full funnel and real time protection. Identifies and prevents invalid traffic, reducing wastage across ad campaigns

  • AppsFlyer Landing page
    Landing page //
    2023-06-19

Valid8 by mFilterIt features and specs

No features have been listed yet.

AppsFlyer features and specs

  • Comprehensive Analytics
    AppsFlyer provides detailed and robust analytics that allow marketers to track the performance of their campaigns across multiple channels, offering insights into user acquisition, in-app behavior, and revenue generation.
  • Attribution Accuracy
    The platform is known for its high level of attribution accuracy, ensuring that the data provided is reliable and precise, which is crucial for making informed marketing decisions.
  • Integration Capabilities
    AppsFlyer supports a wide range of integrations with other marketing and analytics tools, enabling seamless data flow and comprehensive workflow management.
  • User-Friendly Interface
    The interface is intuitive and user-friendly, making it easier for users of all technical levels to navigate and use the platform effectively.
  • Strong Security
    AppsFlyer places a high emphasis on data security and privacy, ensuring that user data is protected according to industry standards and regulations.
  • Real-Time Data
    The platform provides real-time data on user interactions and campaign performance, allowing marketers to make timely and data-driven decisions.
  • Customer Support
    AppsFlyer offers strong customer support, with a team ready to assist users with any issues or queries, as well as providing extensive documentation and resources.

Possible disadvantages of AppsFlyer

  • Cost
    AppsFlyer can be expensive, especially for small businesses or startups with limited budgets, as its pricing structure is geared toward larger enterprises.
  • Complex Initial Setup
    The initial setup and integration process can be complex and time-consuming, requiring a fair amount of technical knowledge and resources.
  • Learning Curve
    Despite its user-friendly interface, the platform has a steep learning curve due to the depth of features and capabilities, potentially requiring significant time for users to become proficient.
  • Data Overload
    The vast amount of data and metrics available can be overwhelming, making it challenging for users to focus on the most relevant information and insights.
  • Occasional Data Discrepancies
    While generally accurate, there may be occasional data discrepancies between AppsFlyer and other analytics tools, requiring additional calibration and verification.

Analysis of AppsFlyer

Overall verdict

  • Overall, AppsFlyer is considered a good solution for businesses seeking in-depth mobile attribution analytics and marketing insights. It is favored for its reliability, extensive integrations, and ease of use. However, like any platform, it may have a learning curve and pricing considerations that organizations should evaluate based on their specific needs and budget constraints.

Why this product is good

  • AppsFlyer is a popular mobile attribution and marketing analytics platform known for its robust capabilities in tracking and analyzing app installation and engagement data. It provides detailed insights into user acquisition strategies, helping businesses optimize their marketing efforts. Its comprehensive features, such as fraud detection, deep linking, and audience segmentation, make it a valuable tool for marketers looking to enhance campaign performance and ROI.

Recommended for

  • Mobile app developers
  • Marketing teams focused on mobile app growth
  • Businesses aiming to optimize mobile ad spend
  • Companies needing precise fraud detection in campaigns
  • Enterprises looking for detailed mobile user journey tracking

Valid8 by mFilterIt videos

No Valid8 by mFilterIt videos yet. You could help us improve this page by suggesting one.

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AppsFlyer videos

+ Add

Appsflyer in 2020: What's New and What You Should Know

More videos:

  • Review - AppsFlyer @ MAU 2019: People-Based Attribution – Connecting The Dots Between Customer Touchpoints
  • Review - App Promotions and Reputation Management in APAC w/ AppsFlyer, Branch and CleverTap

Category Popularity

0-100% (relative to Valid8 by mFilterIt and AppsFlyer)

Valid8 by mFilterIt

AppsFlyer

eCommerce
21 21%
eCommerce
79% 79
Fraud Prevention
14 14%
Fraud Prevention
86% 86
Mobile Analytics
0 0%
Mobile Analytics
100% 100
eCommerce Tools
100 100%
eCommerce Tools
0% 0

User comments

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Social recommendations and mentions

Based on our record, AppsFlyer seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Valid8 by mFilterIt mentions (0)

We have not tracked any mentions of Valid8 by mFilterIt yet. Tracking of Valid8 by mFilterIt recommendations started around Mar 2021.

AppsFlyer mentions (1)

  • E-trade app tracking
    The latest versions of the e-trade iOS apps now call-home to launches.appsflyer.com upon launch. This type of thing is usually not a problem for me because I block unwanted DNS requests. However, the e-trade app won't load the accounts page if it cannot reach appsflyer.com. Source: over 4 years ago

What are some alternatives?

When comparing Valid8 by mFilterIt and AppsFlyer, you can also consider the following products

ClearSale - ClearSale Will Give You a Fast & Fair Cash OfferWe’re a local Colorado company that can buy your house in ANY condition, regardless of what you OWE or if you’re in foreclosure.

adjust - adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

Kount - eCommerce fraud detection & prevention

Ethoca - Ethoca Limited operates an online platform for card issuers and merchants to communicate outside of the payment authorization stream in the online payment industry.

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