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utm.codes VS UTMTool

Compare utm.codes VS UTMTool and see what are their differences

u
utm.codes

A better way to create and manage campaign marketing links

Rating
0 reviews
Alternatives Is it good?
UTMTool

Build and organize consistent UTM links

Rating
0 reviews
Pricing
Freemium $19 / Monthly (Solo: 3 projects, unlimited UTM links, 1 member)
Alternatives Is it good?
visitto.me
Every shortener counts clicks. visitto.me attributes them — which link, visitor or source drove each one. Turn one link into thousands of unique tracked codes (a code + QR per visitor, placement or source), then attribute every click and scan. sponsored

Which is more popular?

Marketing popularity
100% vs 0%
alternatives listed
50 vs 8

Base details

Website, pricing, platforms and company facts side by side.

u
utm.codes
UTMTool
Website utm.codes utmtool.com
Pricing
Official pricing
Freemium $19 / Monthly (Solo: 3 projects, unlimited UTM links, 1 member) Official pricing
Platforms —
Web Browser SaaS
Listed in
Link Management Link Tracking Marketing Analytics +1
UTM Tracking Links Link Management Link Tracking Web Analytics Marketing Analytics +2

About utm.codes and UTMTool

In their own words, as submitted to SaaSHub.

u
utm.codes
UTMTool

No description of utm.codes yet.

UTMTool helps marketers, teams and agencies build and organize campaign links. Saved sources, mediums and campaign names keep tagging consistent, while a searchable link library keeps finished URLs available for reuse. Paid plans add reusable templates, short links on 2link.in and click reports....

Read more about UTMTool

Features and specs

What each product offers, as listed by its team.

u
utm.codes 3 features
UTMTool 8 features
  • Simplified Link Management
    utm.codes provides an easy-to-use interface to create and manage UTM parameters, making it easier for marketers to manage and track their campaign links.
  • Enhanced Campaign Tracking
    The platform allows users to generate UTM codes quickly, which helps in tracking the performance of marketing campaigns by providing insights into the source, medium, and campaign name.
  • Improved Data Accuracy
    By standardizing the UTM code creation process, utm.codes reduces the chances of error, ensuring that data collected in analytics platforms is accurate and reliable.

Possible disadvantages

  • Limited Customization
    Users may find that utm.codes has limited customization options for creating unique UTM parameters, potentially restricting certain advanced tracking needs.
  • Dependence on Third-Party Service
    Relying on an external platform for UTM management introduces a dependency risk, where any service disruptions can impact campaign tracking operations.
  • Potential Costs
    While some features may be free, advanced features or high-volume usage could come with costs, which can be a consideration for budget-conscious organizations.
  • UTM Link Builder
    Create campaign URLs with standard UTM parameters.
  • Saved UTM parameters
    Reuse saved sources, mediums and campaign names for consistent tagging.
  • Searchable link library
    Save campaign links and find them again for reuse.
  • Project Organization
    Organize links by project for different brands or clients.
  • Reusable Templates
    Build links from saved UTM templates on paid plans.
  • URL Shortening
    Create short links on 2link.in on paid plans.
  • Click reports
    Review clicks on shortened links on paid plans.
  • Team Collaboration
    Share access with multiple team members on Team and Agency plans.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
u
utm.codes
UTMTool
100% 100%
Marketing
0% 0%
78% 78%
Link Tracking
22% 22%
0% 0%
Marketing Analytics
100% 100%
77% 77%
Link Management
23% 23%

Questions & Answers

As answered by people managing utm.codes and UTMTool.

What makes your product unique?

UTMTool's answer:

UTMTool brings campaign link creation and organization into one workspace. Saved sources, mediums and campaign names help keep tagging consistent, while projects and a searchable link library keep links organized. Paid plans add reusable templates, short links on 2link.in and click reports.

Why should a person choose your product over its competitors?

UTMTool's answer:

Choose UTMTool if you want a focused workflow for creating, saving and reusing campaign links. You can start with the free account or use the standalone UTM builder without signing up. Paid plans add templates, link shortening and click reports, with team access available on Team and Agency plans.

How would you describe the primary audience of your product?

UTMTool's answer:

Marketers, marketing teams and agencies that create campaign links regularly and need consistent UTM naming. Projects help organize work across brands or clients, while shared access on Team and Agency plans supports collaboration.

What's the story behind your product?

UTMTool's answer:

UTMTool is a product from Demi Solutions OÜ focused on a practical marketing problem: keeping campaign links consistent and easy to find. It combines UTM link creation with saved campaign parameters and an organized link library, with templates, shortening and click reports available on paid plans.

Which are the primary technologies used for building your product?

UTMTool's answer:

PHP and Laravel for the backend; React and TypeScript for the application interface, connected through Inertia.js. Vite handles frontend builds, and Mantine provides UI components.

User comments

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Alternatives to utm.codes and UTMTool

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