UserWay's answer

Amazon Web Services, JavaScript & Webpack, Gatsby, and AI / Machine Learning

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

UserWay's answer

Anyone who cares about user experiences and wants to expand their audience base.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

UserWay's answer

Userway is built for everyone, and is designed to help everyone. Freelancers, startups, SMBs, and agencies all turn to Userway to enhance user experiences and improve their bottom line.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

UserWay's answer

Userway is has a free limited widget and a free accessibility checker to monitor how easy a site is to use - and with integrations with analytics tools like Google Analytics, website owners can manage their conversion rates and SEO rankings in live-time.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

UserWay's answer

UserWay was created in response to the widespread inaccessibility of websites and digital experiences for people with disabilities.

Allon Mason saw that millions of websites lacked proper accessibility features, effectively excluding users with visual, auditory, motor, or cognitive impairments from full access to online content.

That's how the idea to build AI-powered tools that help website owners make their sites accessible without needing deep technical expertise was born.

Userway's mission is to make the web more accessible and inclusive for all, thus expanding audience bases and increasing user experiences for everyone.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

UserWay's answer

Marketing agencies, legal services, HR teams, RevOps teams, content creators, web hosting services, and SaaS teams

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.