Software Alternatives, Accelerators & Startups

Upfluence VS Trustfluence

Compare Upfluence VS Trustfluence and see what are their differences

Upfluence logo Upfluence

Upfluence allows brands to identify their influencers in seconds and reach them at scale.

Trustfluence logo Trustfluence

The Trustpilot for influencer marketing. Creators build credibility through verified brand reviews and Trust Scores, while brands verify creators before they spend.
  • Upfluence Landing page
    Landing page //
    2022-11-08
  • Trustfluence Homepage
    Homepage //
    2026-07-30
  • Trustfluence Influencers page
    Influencers page //
    2026-07-30
  • Trustfluence Trust score page
    Trust score page //
    2026-07-30
  • Trustfluence Pricing Tables
    Pricing Tables //
    2026-07-30
  • Trustfluence For brands and businesses
    For brands and businesses //
    2026-07-30
  • Trustfluence Influencer profile
    Influencer profile //
    2026-07-30

Trustfluence is the independent reputation and accountability platform for influencer marketingโ€”the Trustpilot for influencers and brands.

Creators can build public professional profiles, collect verified reviews from brands they have worked with, grow their Trust Score, and use that proof in media kits, pitches, and future brand outreach.

Brands and agencies can search for creators, review verified collaboration history, assess reliability, communication, content quality, punctuality, professionalism, and value for money, then contact suitable creators directly.

Unlike influencer discovery platforms that focus mainly on follower counts and audience analytics, Trustfluence focuses on what creators are actually like to work with. It gives creators a portable professional reputation and gives brands greater confidence before committing campaign budget.

Key features include:

Public creator profiles Verified brand reviews Creator Trust Scores Performance scorecards Influencer search and filtering Past brand collaboration history Direct creator enquiries Brand and agency accounts

Trustfluence helps creators turn successful collaborations into lasting credibility while helping brands hire creators with greater confidence.

Upfluence

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Startup details
Country
United States

Trustfluence

$ Details
freemium $15 / Monthly (Starter)
Platforms
Web SaaS Cloud Browser
Release Date
2026 July
Startup details
Founder(s)
Rami Omar
Employees
1 - 9

Upfluence features and specs

  • Comprehensive Database
    Upfluence offers a vast database of influencers, making it easier for businesses to find relevant influencers that align with their niche and target audience.
  • Advanced Search Filters
    Users can leverage advanced search filters to narrow down influencers based on various parameters such as engagement rate, follower count, and social platform.
  • Detailed Analytics
    Upfluence provides users with in-depth analytics and performance metrics, aiding in the assessment of influencer impact and campaign ROI.
  • Integrated Influencer Outreach
    The platform allows users to manage influencer outreach and communication directly from the interface, streamlining collaboration efforts.
  • Multi-Platform Support
    Upfluence supports multiple social media platforms, including Instagram, YouTube, and TikTok, ensuring versatile influencer marketing.

Possible disadvantages of Upfluence

  • Cost
    Upfluence can be expensive for small businesses or startups, potentially limiting access to its comprehensive features.
  • Complexity
    The platform might have a steep learning curve for new users unfamiliar with influencer marketing tools and analytics.
  • Occasional Data Inconsistencies
    Users might encounter occasional inconsistencies in influencer data, which could affect decision-making processes.
  • Limited Free Features
    The free version of Upfluence offers limited features, which might not be sufficient for businesses looking to get a full understanding of the platform's capabilities before committing.
  • Customer Support
    Some users have reported that customer support responses can be slow, impacting the resolution of issues and usability of the platform.

Trustfluence features and specs

  • Verified Brand Reviews
    Collect verified feedback from brands after completed creator collaborations.
  • Feature name Value or description Verified Brand Reviews Collect verified feedback from brands after completed creator collaborations. Creator Trust Score
    A 0โ€“100 reputation score that helps brands evaluate creator credibility before hiring.
  • Public Creator Profiles
    Shareable profiles featuring social accounts, audience data, reviews, collaboration history and portfolio information.
  • Performance Scorecards
    Brands can rate communication, punctuality, content quality, brief adherence, professionalism and value for money.
  • Influencer Search
    Search and filter creators by niche, platform, location, audience size, reviews and Trust Score.
  • Profile Claiming and Verification
    Creators can claim their profile and verify their identity, social accounts and collaboration history.
  • Review Requests
    Creators can invite previous brand partners to leave verified reviews of their work.
  • Direct Brand Enquiries
    Brands and agencies can contact suitable creators directly through their profiles.
  • Brand Collaboration History
    Creators can display previous brand partnerships and build a portable professional track record.
  • AI Creator Matching
    Brands can receive creator recommendations based on campaign requirements, credibility and relevance.

Analysis of Upfluence

Overall verdict

  • Overall, Upfluence is a strong option for brands looking to enhance their influencer marketing efforts with a suite of powerful tools and data-driven insights.

Why this product is good

  • Upfluence is generally considered good due to its comprehensive influencer marketing platform that offers tools for influencer discovery, campaign management, and analytics. It helps businesses streamline the process of finding and managing influencer partnerships, with features like a robust influencer database and real-time campaign tracking. Users appreciate its user-friendly interface and the ability to manage multiple campaigns from a single platform.

Recommended for

  • Brands and businesses aiming to scale influencer marketing campaigns
  • Marketing agencies managing multiple clients
  • Companies seeking data-backed influencer strategies
  • Organizations looking for detailed influencer analytics and reporting

Upfluence videos

Upfluence Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Upfluence Search Result Page Training

Trustfluence videos

No Trustfluence videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Upfluence and Trustfluence)
Influencer Marketing
97 97%
3% 3
Review Management
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Marketing
100 100%
0% 0

Questions & Answers

As answered by people managing Upfluence and Trustfluence.

What's the story behind your product?

Trustfluence's answer:

Trustfluence was created after seeing how difficult it is for brands to verify creators before paying for a campaignโ€”and how difficult it is for reliable creators to prove the quality of their previous work.

Our team experienced creator collaborations where significant budget was lost because deliverables were delayed, incomplete or never provided. There was no independent place to review the creatorโ€™s history or warn other brands.

At the same time, professional creators had no permanent public record of the positive results and relationships they had built.

Trustfluence was created to solve both problems by becoming the Trustpilot or Clutch for influencer marketing.

What makes your product unique?

Trustfluence's answer:

Trustfluence is the independent reputation layer for influencer marketing. Instead of focusing only on follower counts, reach and engagement, it shows what creators are actually like to work with through verified brand reviews, performance scorecards and Trust Scores. Creators build a portable professional reputation, while brands gain greater confidence before committing campaign budget.

Why should a person choose your product over its competitors?

Trustfluence's answer:

Most influencer marketing platforms focus on creator discovery, audience analytics or campaign management. Trustfluence focuses on credibility and accountability.

Brands can review verified collaboration history, assess creator reliability and contact suitable partners directly. Creators can collect reviews from previous clients, strengthen their professional reputation and share their Trustfluence profile in pitches, media kits and brand outreach.

Trustfluence complements analytics platforms by answering a different question: not only โ€œHow large is this creatorโ€™s audience?โ€ but โ€œCan this creator be trusted to deliver?โ€

How would you describe the primary audience of your product?

Trustfluence's answer:

Trustfluence is built for influencers, UGC creators, brands, influencer marketing teams, PR agencies, talent managers and creator agencies.

Creators use the platform to build credibility and prove their professionalism. Brands and agencies use it to research, verify and contact creators before starting a collaboration.

Which are the primary technologies used for building your product?

Trustfluence's answer:

Trustfluence is built using Lovable and a modern web application stack, with Supabase providing authentication, database and backend infrastructure. Stripe supports subscription payments, while transactional platform communication is managed through dedicated email infrastructure. AI-assisted features support creator discovery and matching.

Who are some of the biggest customers of your product?

Trustfluence's answer:

Trustfluence is currently in its early launch stage and does not yet publish named customer accounts. The platform is being adopted by independent creators, UGC professionals, brands, influencer marketing teams and agencies.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Upfluence and Trustfluence

Upfluence Reviews

Influencity Review: Features, Pricing, and Top Alternatives for Influencer Marketing in 2024
Upfluence is tailored for e-commerce brands, integrating seamlessly with platforms like Shopify and WooCommerce to convert influencer campaigns into sales. Its strong focus on ROI makes it a preferred choice for data-driven marketers.
Source: www.gleemo.ai
Top 20 Grin Alternatives for Influencer Marketing in 2024
Upfluence PricingAs with many platforms, Upfluence does not publish specific pricing details. Interested users can contact the team directly for information.
Source: www.gleemo.ai

Trustfluence Reviews

We have no reviews of Trustfluence yet.
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What are some alternatives?

When comparing Upfluence and Trustfluence, you can also consider the following products

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.

Modash.io - Search every influencer. Analyze every audience. Instantly.

HypeAuditor - All-in-one Influencer Marketing Platform

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

Heepsy - Find influencers in seconds. Instant access to influencers by location and category. Analyze and contact influencers. Start your campaign now.

Influencity - The most complete AI-powered Influencer Marketing platform for worldwide brands and agencies, with a full stack of solutions to manage and optimize influencer campaigns at scale.