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under VS Ghost

Compare under VS Ghost and see what are their differences

under

brands and products for creative people

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Rating
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Alternatives Is it good?
Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Rating
0 reviews
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users)
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Alternatives Is it good?
Umso
The Website Builder for Startups sponsored

Which is more popular?

Based on our record, Ghost seems to be more popular. It has been mentioned 197 times since March 2021.

social mentions
0 vs 197
Website Builder popularity
4% vs 96%
alternatives listed
6 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

under
Ghost
Website weareunder.design ghost.org
Pricing —
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users) Official pricing
Company — Startup from the United Kingdom
Listed in
Website Builder CMS Website Design Online Marketplace +1
Blogging CMS Blogging Platform Website Builder +1

Features and specs

What each product offers, as listed by its team.

under 4 features
Ghost 5 features
  • Innovative Designs
    Under offers cutting-edge and unique design solutions, differentiating them from traditional design firms.
  • User-Centric Approach
    Their focus on user experience ensures that the designs are not only aesthetically pleasing but also functional and intuitive for end-users.
  • Sustainability
    Under emphasizes sustainability in their design process, utilizing eco-friendly materials and practices.
  • Collaborative Process
    The firm actively involves clients in the design process, fostering a collaborative environment to better meet client needs.

Possible disadvantages

  • Premium Pricing
    The innovative and customized design solutions come at a higher cost, which may not be feasible for all budgets.
  • Limited Availability
    Due to high demand and a niche focus, Under might have limited availability for new projects, leading to longer wait times.
  • Preference for Certain Aesthetics
    Their design philosophy may not align with every client's vision, particularly those looking for more traditional or mass-market designs.
  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis

An editorial look at what each product does well and who it suits.

under
Ghost

Overall verdict

  • Under (weareunder.design) is a well-regarded design studio known for delivering polished, high-quality creative work with a strong focus on branding and digital experiences.

Why this product is good

  • Professional and thoughtful design approach that emphasizes clean, modern aesthetics
  • Experienced team capable of handling branding, visual identity, and digital projects
  • Portfolio demonstrating attention to detail and cohesive creative direction
  • Collaborative process that involves clients throughout the project lifecycle

Recommended for

  • Startups and businesses seeking a distinctive brand identity
  • Companies looking for high-end digital and web design work
  • Clients who value a collaborative, detail-oriented design partner
  • Organizations wanting to refresh or elevate their visual presence

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Videos

Walkthroughs and reviews on video.

under 1 video + Add
Ghost 2 videos + Add

Rolling Stones - Under Review 1975-1983: The Ronnie Wood Years | Amplified

Why I Moved My Blog From WordPress to Ghost

More videos

  • - Ghost review - CMS for creators to build a membership

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
under
Ghost
4% 4%
Website Builder
96% 96%
0% 0%
Blogging
100% 100%
100% 100%
Website Design
0% 0%
1% 1%
CMS
99% 99%

User comments

Share your experience with using under and Ghost. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

under no reviews yet
Ghost no reviews yet

We have no reviews of under yet. Be the first one to post

  • Comparing 9 WordPress alternatives & competitors in 2024
    webflow.com · Dec 2024

    Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platform’s...

  • 19 Best WordPress Alternatives in 2025
    www.pixpa.com · Oct 2024

    Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.

  • 7 Best Buy Me a Coffee Alternatives
    wpforms.com · Mar 2024

    If you don’t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and you’ll need to choose a pre-built design from the theme library. There are a few...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

under 0 mentions
Ghost 197 mentions

Tracking under since Jul 2024.

  • At 19, founder raises $11M for Ghost, maker of a $3,499 computer for personal AI
    I'm curious...isn't the name `ghost` an infringement between ghost, the app / CMS alternative to WordPress? https://ghost.org/. - Source: Hacker News / about 1 month ago
  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And... - Source: Hacker News / 10 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500€/Year)
    Https://ghost.org — Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 11 months ago

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Alternatives to under and Ghost

When comparing under and Ghost, you can also consider the following products.

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