For performance marketers and agencies who need to hit their ROAS targets and scale their Facebook and Instagram spend, Pencil is the world’s first Machine-Generated Content (MGC) self-serve platform that generates, predicts, and iterates dozens of high-performance ads.

We believe AI will be as fundamental to creativity in the next century as the pencil was in the last. Compared to relying fully on designers or using ‘template’ services, Pencil helps users generate ads that are good, fast, and cheap.

How does it work? Users start by completing a short brief, then upload a few existing brand videos, images, or UGC testimonials, and then Pencil generates dozens of fresh ad creatives, ready to run on Facebook or Instagram. Users can select, share and even edit the ads they want to use, then either push them straight into their Facebook account or export to upload manually.

Pencil then uses advanced Machine Learning to improve ROAS performance over time. This is possible because users connect their Facebook Ad account with Pencil, allowing us to automatically pull granular campaign performance data and use it to iterate higher-performing assets in the next brief.

# StartBase: Your All-in-One Foundation for Modern Projects

Start your next startup, SaaS project, or side hustle with StartBase—the perfect foundation offering clean, modern code that follows industry best practices and integrates trendy open-source libraries. With seamless integration of third-party services, you can save months of work and accelerate your path to success today.

1. Modern Tech Stack

   • Next.js Boilerplate: Build blazing-fast web applications with server-side rendering, static site generation, and code splitting.
     
   • SwiftUI Boilerplate: Take advantage of Swift’s powerful UI framework to create high-performance iOS apps.

2. Seamless Integrations

   • E-commerce: Effortlessly set up online stores or subscription-based services with integrated payment systems and product management.
     
   • SaaS Essentials: Role-based access, user authentication, and subscription billing are baked in for rapid go-to-market.
     

3. Clean & Maintainable Code

   • Written in a highly readable, modular format—easy to scale and collaborate on.
     
   • Linting, Testing, and CI/CD pipelines included out of the box for consistent quality.
     
   • Implements best-in-class design patterns and project structures to streamline development.

4. Community & Support

   • Growing community of founders, developers, and entrepreneurs who share ideas, tips, and solutions.
     
   • Access to comprehensive documentation, tutorials, and quick-start guides.
     
   • Frequent updates that keep the codebase aligned with the latest trends.

5. Time & Cost Efficiency

   • Avoid reinventing the wheel—StartBase handles repetitive setup tasks so you can focus on core product innovation.
     
   • Rapid Prototyping: Launch MVPs faster, gather user feedback, and iterate quickly.
     
   • Built-in templates for e-commerce, SaaS, AI services, and more.