Software Alternatives, Accelerators & Startups

tryinstance VS Kajabi

Compare tryinstance VS Kajabi and see what are their differences

tryinstance logo tryinstance

Launch your own branded community app on your domain. Replace Discord with a white-label platform featuring memberships, Stripe payments, roles, content, and full ownership for your business.

Kajabi logo Kajabi

Kajabi is the only Knowledge Commerce platform today with everything you need to market, sell, and deliver your knowledge online.
  • tryinstance Create your instance
    Create your instance //
    2026-08-11
  • tryinstance Monetize your instance
    Monetize your instance //
    2026-08-11
  • tryinstance Automatically build your instance
    Automatically build your instance //
    2026-08-11
  • tryinstance Automate your business with custom bots
    Automate your business with custom bots //
    2026-08-11
  • tryinstance Automate content in your instance with webhooks
    Automate content in your instance with webhooks //
    2026-08-11

Instance is a branded community platform for businesses and creators that runs on their own domain. It combines memberships, Stripe payments, paid roles, chat, voice, storefronts, push notifications, email, moderation, and automation. Visitors can explore public areas before registering, purchase access in one tap, and receive the correct permissions immediately. An assistant and Bot API can manage members, products, channels, permissions, and community workflows. Instance is designed for operators who want direct control over their customer relationships instead of running their business inside a third-party social platform.

  • Kajabi Landing page
    Landing page //
    2023-09-13

Kajabi

Website
kajabi.com
$ Details
-
Platforms
-
Release Date
2009 January
Startup details
Country
United States
State
California
City
Irvine
Founder(s)
Kenny Rueter
Employees
250 - 499

tryinstance features and specs

  • Branded Community App
    Runs on the operator's custom domain with their branding and an installable PWA.
  • Native Payments and Access
    Stripe purchases can grant the correct paid role and permissions immediately.
  • Public Community Preview
    Visitors can explore public areas before creating an account or purchasing access.
  • Storefronts and Memberships
    Sell recurring memberships, one-time access, paid roles, and products inside community channels.
  • Real-Time Community
    Includes chat, replies, mentions, reactions, media, presence, and voice rooms.
  • Direct Member Reach
    Send in-app announcements, branded push notifications, and email to members.
  • AI and Bot Automation
    The assistant and Bot API can manage members, channels, products, permissions, and moderation.
  • Roles and Permissions
    Control access to servers, channels, storefronts, media, voice, and administrative actions.
  • Developer API and Webhooks
    Extend Instance through REST APIs, real-time bot events, webhooks, and RSS integrations.
  • Moderation Tools
    Supports kicks, bans, mutes, country restrictions, device controls, and automated moderation.

Kajabi features and specs

  • All-in-One Platform
    Kajabi provides a comprehensive suite of tools for building online courses, marketing, and sales. This helps users save money and time by not needing to integrate multiple third-party applications.
  • Ease of Use
    Kajabiโ€™s user interface is intuitive and user-friendly, making it easier for beginners to set up and manage their online courses and marketing campaigns.
  • Robust Marketing Tools
    Kajabi offers extensive marketing features such as email marketing, funnels, and automation, enabling users to effectively engage with their audience and drive sales.
  • Customizable Templates
    Kajabi provides a variety of customizable themes and templates for websites and landing pages, allowing users to create visually appealing and branded content.
  • Customer Support
    Kajabi offers solid customer support, including live chat, email support, and a dedicated help center with various resources and tutorials.
  • Built-In Analytics
    Kajabi includes built-in analytics and reporting tools to help users track their course performance, marketing campaigns, and overall business metrics.

Possible disadvantages of Kajabi

  • High Cost
    Kajabi is relatively expensive compared to other online course platforms, which could be a barrier for small businesses or individual creators on a budget.
  • Limited Design Flexibility
    While Kajabi offers customization options, it may not be as flexible as some dedicated website builders, potentially limiting unique design creations.
  • Transaction Fees
    Kajabi incurs transaction fees on certain subscription plans, which can reduce profit margins for course creators.
  • Learning Curve
    Despite its user-friendly interface, the extensive range of features can create a learning curve for new users who may need time to become proficient with the platform.
  • Limited Third-party Integrations
    Kajabi does not support as many third-party integrations as some competitors, which may limit users who rely on specific external tools and applications.

Analysis of Kajabi

Overall verdict

  • Overall, Kajabi is considered a good choice for individuals or businesses looking to build and sell digital products and grow their online presence. While it is priced on the higher end compared to some other platforms, its comprehensive set of features and ease of use justify the cost for many users who need a reliable, all-in-one solution.

Why this product is good

  • Kajabi is widely regarded as a robust platform for creating and selling online courses, memberships, and digital products. It offers an all-in-one solution that includes website hosting, email marketing, landing pages, and payment processing, which makes it convenient for content creators and entrepreneurs who want to manage everything from a single platform. Its user-friendly interface and customizable templates help users create professional-looking courses without the need for advanced technical skills. Additionally, Kajabi provides insightful analytics and reporting tools that help users track their performance and optimize their offerings.

Recommended for

  • Course creators who want an all-encompassing platform to design and host their content.
  • Entrepreneurs and small businesses looking to create membership sites.
  • Individuals who want to launch digital products without dealing with multiple different platforms.
  • Business owners seeking an integrated solution for email marketing, analytics, and sales funnel management.

tryinstance videos

Building your instance

Kajabi videos

Why I Switched to Kajabi to Host my Online Courses

More videos:

  • Review - How I Use Kajabi To Run A Million Dollar Business
  • Review - The NEW Kajabi Official REVIEW! Is it right for you?

Category Popularity

0-100% (relative to tryinstance and Kajabi)
Community Platform
100 100%
0% 0
Membership Management
0 0%
100% 100
Marketing Automation
100 100%
0% 0
E-learning
0 0%
100% 100

Questions & Answers

As answered by people managing tryinstance and Kajabi.

How would you describe the primary audience of your product?

tryinstance's answer

Instance is built for serious operators whose revenue, retention, or customer experience depends on community. That includes creators, educators, membership businesses, agencies, professional networks, SaaS companies, paid groups, clubs, and organizations selling access, expertise, content, software, or services. It is especially valuable for teams that want a branded product on their own domain, direct access to members, native payments and permissions, and the ability to automate operations without surrendering the customer relationship to a third-party platform.

Which are the primary technologies used for building your product?

tryinstance's answer

Instance is built as a secure multi-tenant cloud platform using modern progressive web app technology, real-time messaging and voice infrastructure, Stripe Connect, role-based access control, push notification and email delivery systems, REST APIs, webhooks, bot events, and AI-assisted operations. These technologies are integrated around one identity, payment, and permissions model so changes in commerce or membership state are reflected across the product immediately.

Why should a person choose your product over its competitors?

tryinstance's answer

Choose Instance when the community is the business, not just a conversation layer. Operators get their own domain, brand, member accounts, Stripe relationship, permissions, storefronts, push subscriptions, email reach, and automation. Prospects can inspect public areas before registering, buy access inside the experience, and enter with the correct role immediately. In measured cold-traffic tests, this lower-friction path has converted two to three times better than the alternatives it replaced. Instance also unifies commerce, communication, access, moderation, and AI operations, eliminating the fragmented stack and platform dependence common to marketplace, course, and chat products.

What makes your product unique?

tryinstance's answer

Instance gives a business its own branded community app on its own domain, with the entire member relationship under one operating system. Public community previews, one-tap purchasing, Stripe-connected access, roles, storefronts, chat, voice, push notifications, email, moderation, analytics, webhooks, bots, and AI operations all share the same identity and permission model. A payment can grant access immediately, an announcement can reach the app, phone, and inbox, and automation can manage the community through the same controls used by the product. Instance is not another page inside a marketplace. It is the infrastructure for owning and operating the business directly.

Who are some of the biggest customers of your product?

tryinstance's answer

Instance works with a growing group of community operators and internet businesses. Many run private or paid communities, so customer names and operating metrics are not disclosed publicly.

What's the story behind your product?

tryinstance's answer

Instance began with a simple conclusion: an internet business should not have to rent its customers from the platform that hosts its community. Existing products split identity, payments, access, messaging, notifications, moderation, and automation across disconnected services, while the operator remains dependent on someone else's account system and rules. Instance was built from the ownership model outward. The result is a complete branded application where discovery, purchase, access, engagement, retention, and automation operate as one system controlled by the business.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare tryinstance and Kajabi

tryinstance Reviews

We have no reviews of tryinstance yet.
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Kajabi Reviews

9 Teachable Alternatives in 2024 Ranked
Kajabi is another rather premium alternative to Teachable. This solution allows course creators to do exactly that โ€“ create courses all in one place. Kajabi has extensive functionality, from course creation to marketing automation and an in-built CRM.
Source: teach.io
8 best Teachable alternatives for course creators (Features & pricing)
Kajabi downsides: The biggest downside to Kajabi is its premium price tag. Kajabi is one of the most expensive online course platforms, making it cost-prohibitive for many creators who are just getting started.In addition to charging a more expensive monthly rate, Kajabi imposes product limits on all plans:
Source: www.podia.com
Top 11 Thinkific Alternatives for Online course Creators in 2023
Kajabi is one of the best Thinkific Alternatives. It is a complete and best online business platform that gives you everything, and you will need to take your respective business to the next level. Marketing tools, custom domains, white-labeling, payment handling, etc., are available on it. Kajabi is broadly considered one of the best platforms to create your online school...
Top 11 Best Kajabi Alternatives To Sell Online Course In 2023
FreshLearn, a relatively recent addition to the list of Kajabi substitutes, provides everything a creator could possibly want from an all-in-one platform. FreshLearn is a far more affordable option than Kajabi for creating and selling a variety of digital products, including courses, cohorts, digital downloads, and live masterclasses. The fact that FreshLearn has no...
Top 57 Thinkific Alternatives: Best 7 & Other 50 Platforms
Indeed many of you have heard about Kajabi. It is a fascinating platform for online course creators that also allows you to sell various other digital products as well. Besides sales, it offers features for marketing, branding, CRM, website building, and the creation of membership websites.
Source: uteach.io

Social recommendations and mentions

Based on our record, Kajabi seems to be more popular. It has been mentiond 12 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

tryinstance mentions (0)

We have not tracked any mentions of tryinstance yet. Tracking of tryinstance recommendations started around Aug 2026.

Kajabi mentions (12)

  • Ask HN: Best way to build paid member subscriptions website?
    A friend of mine uses https://kajabi.com/ and seems to like it. - Source: Hacker News / almost 3 years ago
  • Which platform?
    Maybe Kajabi could be for you. By the way, could you ping me when you upload your content somewhere? Sounds very interesting. Source: over 3 years ago
  • How to download kajabi videos.
    How to download videos from kajabi.com? Is there an easy way to batch download videos from kajabi.com? Which downloader is helpful to capture live videos? How to convert kajabi.com videos for portable devices at home or to go? The following tutorial will show you how to download or record video streaming of kajabi.com to desktop or portable devices with kajabi.com Downloader. Source: over 3 years ago
  • Creating a website to sell a course (stream )
    Have you looked at something like Kajabi? It's designed for online courses and probably easier for you to set up. Source: over 3 years ago
  • Looking for a small business AIO tool - CRM + contracts + payments + newsletter + landing pages + geted content forms
    Liking https://www.honeybook.com/ (manageable cost) so far, Https://kajabi.com/ ($$$) since there will also be courses in the future And of course Hubspot ($$$$). Source: over 3 years ago
View more

What are some alternatives?

When comparing tryinstance and Kajabi, you can also consider the following products

Whop - Communities and software to help you earn online

Tendenci - Tendenci - The Open Source AMS is a cloud-basedโ€‹ all-in-one management SaaS solution for Non-profits and Associations.

Skool - Community Platform for Creators

ChamberMaster - ChamberMaster is a member management software.

Circle.so - Bring together your discussions, memberships, and content. Integrate a thriving community wherever your audience is, all under your own brand.

YourMembership - YourMembership provides membership management software integrated with social networking features.