Founded in Berlin, Germany, in 2011, Travis CI grew quickly and became a trusted name in CI/CD, gaining popularity among software developers and engineers starting their careers. In 2019, Travis CI became part of Idera, Inc., the parent company of global B2B software productivity brands whose solutions enable technical users to work faster and do more with less.

Today, developers at 300,000 organizations use Travis CI. We often hear about the pangs of nostalgia these folks feel when they use Travis CI, as it was one of the first tools they used at the beginning of their career journey. We are still much here, supporting those who have stuck with us along the way and remaining the best next destination on your CI/CD journey, whether you’re building your first pipelines or trying to bring some thrill back into work that’s become overloaded with AI and DevSecOps complexity.

Our Mission:

We deliver the simplest and most flexible CI/CD tool to developers eager for ownership of their code quality, transparency in how they problem-solve with peers, and pride in the results they create—one LOC at a time.

Our Promise:

We aim for nothing less than to guide every developer to the next phase of their CI/CD adventure—even if that means growing beyond our platform.

Make your business truly Customer-centric

Diffly helps you digitize and automate the collection of feedback from your prospects and customers (win/loss analysis, churn analysis).

By connecting your CRM to Diffly, you make sure none of your sales cycles ever ends without collecting feedback. Join the 80% of B2B companies worldwide implementing a consistent win-loss analysis process, and boost your conversion rates by up to +50% (Gartner).

The Diffly Solution

B2B companies often leave money on the table by losing deals they could have won, without knowing why. Our mission is to bring a human touch back into the feedback process. In addition to our CRM-integrated software and structured quantitative surveys, we offer a third-party interview service to collecte feedback from your prospects and customers directly. Diffly combines pragmatism, speed, and plug-and-play efficiency through a unique blend of SaaS and Service:

The Service: 30/45-minute one-on-one interviews with your prospects or clients, revisiting the sales process to gather first-hand insights. As a trusted third party, we gather open and honest conversations.

The Technology: Our platform identifies and automates which deals to target. Then, our AI analyzes conversations, detects key themes, and aggregates insights, helping you make informed, strategic decisions across your sales funnel. Diffly’s high valued added Every sales opportunity becomes a learning opportunity: whether won or lost, Diffly kicks in automatically. Through targeted, structured surveys, we uncover the true decision-making criteria of your buyers, along with rich insights about your market, competitors, and positioning, straight from the field.

Actionable insights, not assumptions: Understand the real reasons behind every win and loss, and act on them. Cross-team alignment: Sales, Marketing, and Product teams access the same insights, ensuring a coherent strategy and data-driven decisions.