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Tracklution VS Owler

Compare Tracklution VS Owler and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Tracklution logo Tracklution

Tracklution feeds your ad algorithms with accurate data to boost your ROAS! Set up in 15 minutes, just plug and play. Tracklution gives you fully managed server-side tracking that simply works โ€“ accurately and affordably. โœจ

Owler logo Owler

Owler is a crowdsourced data model allowing users to follow, track, and research companies.
  • Tracklution Product description
    Product description //
    2024-02-08
  • Tracklution Homepage
    Homepage //
    2025-11-17

Earn More by Tracking Smarter

Server-Side Tracking with a Simple Pixel Setup

Enable 1st-party cookies, server-side tracking and Conversion APIs of ad platforms with a simple tracking pixel setup that every digital marketer is familiar with.

Improve ROAS

Client-side tracking pixels are already losing data. With Tracklution you deliver better and more data to ad platforms - on average +34.2% more compared to traditional tracking pixels - to improve your results and get more out of your ad spend.

Adapt to cookie deprecation

Client-side cookies are facing limitations, but with Tracklution you don't have to worry. With us you always comply with the most recent tracking requirements. We handle the difficult parts in tracking, while you focus on growing your business and reaching your goals.

95 % less cost

Forget costly development projects and maintenance work associated with server-side tracking. With Tracklution you get started effortlessly in a matter of minutes, not months, with only of fraction of the price compared to traditional server-side tracking solutions.

  • Owler Landing page
    Landing page //
    2023-10-18

Tracklution

Website
tracklution.com
Pricing URL
Official Tracklution Pricing
$ Details
paid Free Trial โ‚ฌ39.0 / Monthly
Platforms
Google Meta Facebook Instagram TikTok Snapchat Shopify WooCommerce Wordpress Bing LinkedIn
Release Date
2021 November
Startup details
Country
Finland
State
Uusimaa
City
Helsinki
Edit details

Owler

Website
corp.owler.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Tracklution features and specs

  • Server-Side Tracking
  • Conversion APIs
  • 1st-party Data Collection
  • 1st-party Cookies
  • Quick and easy installation to any website

Owler features and specs

  • Competitive Insights
    Owler provides detailed competitive insights, including news, financials, and key personnel changes, enabling businesses to stay informed about their competitors.
  • User-Generated Data
    The platform leverages crowdsourced data, which can offer unique perspectives and more frequent updates on company information compared to official records.
  • Customizable Alerts
    Users can set up customizable alerts for specific companies or industries, ensuring they receive timely updates relevant to their interests.
  • Free Basic Plan
    Owler offers a basic plan at no cost, which is beneficial for startups and small businesses with limited budgets.
  • Community Interaction
    The platform encourages user interaction to rate and review companies, which can provide a more community-driven assessment of businesses.

Possible disadvantages of Owler

  • Data Accuracy
    Since much of Owler's data is user-generated, there may be concerns about the accuracy and reliability of the information provided.
  • Limited Features in Free Plan
    The free plan has limited functionalities and access to deeper insights often requires a paid subscription.
  • User Interface
    Some users find the interface to be less intuitive and in need of improvements for better navigation and user experience.
  • Data Coverage
    Owler may not cover all companies or industries comprehensively, potentially leaving gaps in competitive analysis.
  • Dependence on Community Activity
    The quality and quantity of data can heavily depend on how active the user community is, which might lead to inconsistent information across different sectors.

Analysis of Owler

Overall verdict

  • Overall, Owler is considered a good tool for individuals and businesses seeking to enhance their competitive intelligence capabilities. It offers a wide array of features that make it a valuable resource for staying informed about industry movements and competitor actions.

Why this product is good

  • Owler is a business information and crowdsourced competitive intelligence platform that provides company data, news updates, and industry analysis. It is useful for gaining insights into competitors, tracking market trends, and obtaining company profiles. Users appreciate it for offering data that is continuously updated and verified by a community of contributors.

Recommended for

    Owler is particularly recommended for business analysts, sales and marketing professionals, and entrepreneurs who need reliable and up-to-date information on competitors and market trends. It's also beneficial for investors and job seekers looking to research companies.

Tracklution videos

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Owler videos

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Owler Introduction

More videos:

  • Review - Owler Ashford Marathon, Half Marathon and 10k 2017. Grit and Ice were the themes here...

Category Popularity

0-100% (relative to Tracklution and Owler)

Tracklution

Owler

Marketing
100 100%
Marketing
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Analytics
100 100%
Analytics
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

Questions & Answers

As answered by people managing Tracklution and Owler.

What makes your product unique?

Tracklution's answer

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Why should a person choose your product over its competitors?

Tracklution's answer

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

How would you describe the primary audience of your product?

Tracklution's answer

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

What's the story behind your product?

Tracklution's answer

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.

User comments

Share your experience with using Tracklution and Owler. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Owler seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Tracklution mentions (0)

We have not tracked any mentions of Tracklution yet. Tracking of Tracklution recommendations started around Oct 2023.

Owler mentions (1)

  • A web app/executable that can collect data from a number of databases.
    Owler is a good example of the type of app I need: https://corp.owler.com/. Source: over 4 years ago

What are some alternatives?

When comparing Tracklution and Owler, you can also consider the following products

Stape.io - The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

Analyzify - Google tag manager and analytics app for your Shopify store

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

PixelFly.io - Accurate server-side tracking for Meta CAPI, GA4, TikTok & LinkedIn. Bypass ad blockers, 5-minute setup, no coding needed.

Foxmetrics - We track the interactions of your customers with your web or mobile applications in real-time, and provide actionable metrics that will help increase your conversion.

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