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Traditional browser-based tracking is breaking down. Ad blockers, iOS restrictions, and privacy-focused browsers are silently destroying conversion data. Most marketers don't realize how much they're missing, or what it's costing them.
Simultaneously, ads are driven by algorithms. Smart Bidding, Advantage+, and similar systems make optimization decisions based on the conversion data you feed them. If that data is incomplete or inconsistent, the algorithm learns the wrong patterns, and your campaigns underperform.
Tracklution captures conversion data server-side and delivers it to ad platforms through Conversion APIs. Accurate, consistent, first-party signals that help algorithms optimize, improve attribution, and boost performance.
On average, customers recover +34.2% more conversions compared to traditional tracking pixels.
Connect Meta, Google Ads, TikTok, LinkedIn, Bing, Pinterest, Snapchat, Reddit, Klaviyo, GA4, and more. Thrive in the AI era: deliver advertising algorithms accurate and consistent signals across every platform.
Winning teams don't waste time maintaining tracking infrastructure. They don't run separate setups per platform. They don't debug broken pixels every time a browser ships an update. They plug in Tracklution once and move on to the work that actually matters.
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Tracklution's answer
In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.
Tracklution's answer
Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.
Tracklution's answer
Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants
Tracklution's answer
Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.
In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!
Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).
Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.
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