Trackingplan's answer

The primary audience for Trackingplan includes marketing teams, data analysts, and developers. The platform is designed for these teams to collaborate efficiently.

Tracklution's answer:

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

Trackingplan's answer

Travelperk, Spotahome, ISDIN, Flaticon, Manfred.

Trackingplan's answer

Unlike other SaaS with setups that take between weeks and months or even force you to change how you code your analytics, Trackingplan is installed in minutes, doesn’t require technical skills to set up or use, and will start listening to all the data your sites and apps are sending to your third-party services right after its installation. That is why you can have access to your data in seconds instead of months, and that is also why we support any provider and we seamlessly integrate with your current analytics stack, including the ones that don't have an API or even your in-house analytics systems.

Tracklution's answer:

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Trackingplan's answer

Trackingplan provides a comprehensive solution that creates a control panel for your digital analytics automatically, eliminating the need for hours of handcrafted work. It offers functionalities covering all stages of data governance. Additionally, it provides early warnings when things change, ensuring that events and properties arrive according to specifications. The platform also aids in quickly solving detected problems from the root cause, ensuring data quality. Moreover, Trackingplan’s fully automated digital analytics QA solution has been designed to ensure the quality of your data at every stage by spotting bugs in your test cases before going into production (and without changing your current tests). That way, you can avoid compromising your data by catching errors before they break your digital analytics.

Tracklution's answer:

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

Tracklution's answer:

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.