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The Next Web VS Handler

Compare The Next Web VS Handler and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

The Next Web logo The Next Web

The Next Web - comprehensive tech news platform.

Handler logo Handler

Handler, your AI vibe marketing agent, finds the TikToks winning in your niche and hands you the shoot-ready kit. Built for mobile app makers.
  • The Next Web Landing page
    Landing page //
    2023-09-28
  • Handler
    Image date //
    2026-07-02
  • Handler
    Image date //
    2026-07-02
  • Handler
    Image date //
    2026-07-02

Handler is a vibe marketing agent for app marketers. It helps app teams find outlier TikToks, understand what makes them work, and turn proven patterns into clearer creative direction. Todayโ€™s launch focuses on Handler and TikSpy: research winners faster, reduce manual scrolling, and know what to test next.

The Next Web features and specs

  • Comprehensive Tech Coverage
    The Next Web (TNW) offers extensive coverage on various aspects of technology, including startups, gadgets, software, and science, making it a go-to source for tech enthusiasts.
  • Up-to-date Information
    TNW provides current news and developments in the technology sector, ensuring that readers stay informed about the latest trends and innovations.
  • Diverse Content Formats
    The site features a range of content formats such as articles, videos, and podcasts, catering to different user preferences for consuming information.
  • Expert Contributions
    TNW includes contributions from industry experts, adding depth and credibility to its articles and analyses.
  • Engaging Events
    TNW organizes events and conferences that bring together industry leaders and provide networking opportunities for professionals.

Possible disadvantages of The Next Web

  • Ad-Heavy Interface
    The website contains a significant amount of advertisements, which can be distracting and may hinder the user experience.
  • Subscription Model
    Some of the premium content on TNW is behind a paywall, requiring a subscription to access, which can be a barrier for some users.
  • Variable Article Quality
    While many articles are well-researched and insightful, the quality of content can vary, with some pieces being less detailed or engaging.
  • Event Costs
    Participating in TNW events and conferences can be expensive, limiting accessibility for individuals or small businesses with tight budgets.
  • Focus on Western Markets
    TNW's coverage tends to focus more on Western markets, which might not fully address the interests of a global audience.

Handler features and specs

  • Handler
    Vibe marketing agent for app marketers that helps app teams understand what is working on TikTok and decide what content to test next.
  • TikSpy
    Finds outlier TikToks, researches winning videos, and surfaces proven hooks, formats, angles, and creative patterns.

Analysis of The Next Web

Overall verdict

  • The Next Web is generally considered a reputable and informative source for tech news. It provides a comprehensive view of the tech industry and is highly regarded by its audience for its quality content and timely updates.

Why this product is good

  • The Next Web (thenextweb.com) is known for offering a wide range of tech-related content including news, insights on technology trends, and analysis of digital culture and innovation. It is appreciated for staying up-to-date with current developments, offering in-depth articles, and having a user-friendly website design. Their diverse range of topics, from startups to gadgets, keeps their content relevant for tech enthusiasts.

Recommended for

  • Tech enthusiasts
  • Industry professionals
  • Startup founders
  • Digital marketers
  • Innovation researchers

The Next Web videos

+ Add

The next web - and why it isn't set in stone

More videos:

  • Review - Next Earth @ The Next Web Conference
  • Review - The Next Web NYC Scale Pitch Finale SendPulse

Handler videos

No Handler videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to The Next Web and Handler)

The Next Web

Handler

Startups
100 100%
Startups
0% 0
Growth Hacking
0 0%
Growth Hacking
100% 100
Startup Community
100 100%
Startup Community
0% 0
Social Media Marketing
0 0%
Social Media Marketing
100% 100

Questions & Answers

As answered by people managing The Next Web and Handler.

What makes your product unique?

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Why should a person choose your product over its competitors?

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from โ€œwhat should we post?โ€ to clear creative direction based on real winning TikToks.

How would you describe the primary audience of your product?

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

What's the story behind your product?

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Which are the primary technologies used for building your product?

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Who are some of the biggest customers of your product?

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.

User comments

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Social recommendations and mentions

Based on our record, The Next Web seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

The Next Web mentions (8)

  • Can you folks recommend some magazines to keep updated on the latest technology and tech trends?
    The Next Web is worth a look The Verge is great for consumer tech and video reviews, although a bit clickbaity for culture/political matters The Register covers IT, security and more, great sense of humour. Source: over 3 years ago
  • Next.js vs WordPress: Does the comparison make sense?
    WordPress (WP) is a traditional CMS that started out in 2003 as a fork of the blogging software b2/cafelog. WP instantly got popular in the open-source community and is now used for blogging and other purposes like building online shops. Over 455 million websites use WordPress, among them are the enterprise sized Time magazine and  The Next Web. - Source: dev.to / over 3 years ago
  • How to Launch Apps
    Online communities. Launch to every relevant community we are a part of. Understand how they work, e.g. Sub Redditโ€™s have different rules. Write in a conversational way with a focus on the value we offer. Options include: Product Hunt, Hacker News, The Next Web and Indie Hackers. Source: over 3 years ago
  • Our Startup in 7 Steps
    The first version of our product should do something useful, but not be a complete, polished solution. Pieter advises launching to Product Hunt, Hacker News, The Next Web, Reddit and Forbes. Additionally, we should engage on-line and/or in person with our target users. Our approach needs to be friendly and engaging, e.g. โ€œHereโ€™s something which may solve your problemโ€. How I Generate App Ideas provides further... Source: almost 4 years ago
  • Edward Snowden on the crypto crash: โ€˜When the ground has cleared, things will grow againโ€™
    Thenextweb.com said "crypto" six times. Snowden didn't say it even once. Source: about 4 years ago
View more

Handler mentions (0)

We have not tracked any mentions of Handler yet. Tracking of Handler recommendations started around Jul 2026.

What are some alternatives?

When comparing The Next Web and Handler, you can also consider the following products

TechCrunch - TechCrunch is a web publication that offers technology news and analysis, as well as profiling of...

fastlane - Connect all iOS deployment tools into one streamlined workflow

The Verge - From gadgets to startups, apps, and tech culture, The Verge has you covered with in-depth...

MakeUseOf - MakeUseOf is your guide in modern tech. Learn how to make use of tech and gadgets around you and discover cool stuff on the Internet.

GeekWire - Breaking News in Technology & Business

Engadget - Engadget is the definitive source and final word for news on gadgets and technology.

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