Software Alternatives, Accelerators & Startups

Taboola VS ForthWrite

Compare Taboola VS ForthWrite and see what are their differences

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Taboola logo Taboola

Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

ForthWrite logo ForthWrite

Email that sounds like you, and gets measurably more like you every week. Drafts in Gmail, Outlook, and the browser. Free to start.
Visit Website
  • Taboola Landing page
    Landing page //
    2023-02-09
  • ForthWrite Landing Page
    Landing Page //
    2026-06-19
  • ForthWrite Dashboard
    Dashboard //
    2026-06-19
  • ForthWrite In Gmail
    In Gmail //
    2026-06-19
  • ForthWrite Pricing
    Pricing //
    2026-06-19

ForthWrite is an AI email writing assistant for Gmail and Outlook that learns your writing style from your real sent mail. The more you use it, the more it sounds like you. Get smart drafts in seconds, auto-draft replies before you open your inbox, and maintain your personal voice at scale. Free to start, no credit card required. Works inside Gmail and Outlook on the web.

How it works

ForthWrite captures your tone, sentence rhythm, and sign-offs from your actual sent emails, then uses that profile to generate drafts that match how you write, not a generic AI voice. Every draft you edit or send improves the model over time.

Key features

  • Auto-draft: replies waiting in Gmail before you open your inbox
  • Voice matching from your real sent mail, not templates
  • Recipient-aware drafts that adapt to who you are emailing
  • Prompt Lab for version-controlling and A/B testing your persona prompt
  • BYOK support: bring your own API key for Claude, OpenAI, Grok, Mistral, and more
  • Works in Gmail and Outlook on the web, plus a standalone browser widget
  • Training data export and full data portability

Who uses it

Professionals who send high volumes of relationship-critical email: lawyers, financial advisors, recruiters, account executives, founders, and anyone who wants their inbox handled without sounding like a chatbot wrote it.

Pricing

Free tier includes 10 drafts per week with no credit card required. Paid plans start at $12/month and include unlimited drafts, custom persona prompts, and auto-draft.

Taboola

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

ForthWrite

$ Details
freemium $12.0 / Monthly (Standard plan)
Platforms
Web
Release Date
2026 June
Startup details
Country
United States
State
California
City
San Diego
Founder(s)
Curtis Boortz
Employees
1 - 9

Taboola features and specs

  • Reach and Audience
    Taboola boasts an extensive network of publishers which can help advertisers reach a broad and diverse audience, increasing the potential for engagement and conversions.
  • Targeting Capabilities
    Advanced targeting options allow for refined audience segmentation based on demographics, interests, and behavior, ensuring ads are shown to the most relevant users.
  • Cost-Effective
    Compared to traditional advertising platforms, Taboola often offers competitive pricing, making it an attractive option for businesses looking to maximize their ROI.
  • User-Friendly Interface
    Taboola provides an intuitive platform that is easy to navigate, making it accessible to users with various levels of expertise in digital advertising.
  • Content Discovery
    By promoting content as recommendations, Taboola helps in enhancing the discoverability of branded content, increasing organic traffic to the advertiserโ€™s site.

Possible disadvantages of Taboola

  • Quality Control
    Given the large volume of content, there can be variability in the quality of publishers and the audience, which might affect the overall effectiveness of some campaigns.
  • Ad Placement Transparency
    Advertisers may not have complete control over where their ads appear, leading to potential placement on lower-quality sites that could impact brand reputation.
  • Creative Limitations
    The ad format is primarily focused on native advertising, which can limit the creativity and flexibility for brands that prefer more diverse ad formats.
  • Performance Metrics
    Some users report that Taboolaโ€™s analytics and reporting features are not as in-depth or comprehensive as those provided by other advertising platforms.
  • Click Fraud and Bot Traffic
    Like many online advertising platforms, Taboola is susceptible to issues related to click fraud and bot traffic which can result in inflated metrics and wasted budget.

ForthWrite features and specs

  • Voice Matching
    Learns from your real sent mail, not templates
  • Auto-draft replies
    Replies waiting in Gmail before you open your inbox
  • Batch-drafting
    Draft replies for your entire inbox with one click
  • Works in browser
    Gmail, Outlook, and web browsers
  • BYOK support
    Claude, OpenAI, Grok, Mistral, and more
  • Prompt Lab
    Version control and A/B test your persona prompt
  • Free tier
    10 drafts per week, no credit card required

Analysis of ForthWrite

Overall verdict

  • I don't have verified information about a product called ForthWrite (forthwrite.ai). I cannot confirm its features, quality, or reputation, so I'm unable to provide an accurate assessment of whether it's good.

Why this product is good

  • No reliable data available on this specific product in my knowledge base
  • This may be a newer product, a niche tool, or possibly a fictional/hypothetical name
  • Providing details without verified information could result in inaccurate or fabricated claims

Recommended for

  • Unable to determine without verified product information
  • Consider checking the official website, user reviews on platforms like G2 or Trustpilot, and independent tech review sites for accurate details

Taboola videos

Taboola Review | How Our Taboola Experiment Went

More videos:

  • Review - Spent $141 On Taboola Native Ads - Guess How Much I Made! [ CPA Training ]
  • Review - Should You Be Using Outbrain or Taboola? | Ep. #233

ForthWrite videos

No ForthWrite videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Taboola and ForthWrite)
Advertising
100 100%
0% 0
Email
0 0%
100% 100
Ad Networks
100 100%
0% 0
Email Productivity
0 0%
100% 100

Questions & Answers

As answered by people managing Taboola and ForthWrite.

Which are the primary technologies used for building your product?

ForthWrite's answer:

Next.js, React, Supabase, Anthropic Claude, OpenAI, Stripe, Vercel, Chrome Extensions API

What makes your product unique?

ForthWrite's answer:

ForthWrite learns your writing style from your actual sent mail, not a generic prompt. Every draft sounds like you wrote it because it was trained on how you actually write. It also auto-drafts replies before you open your inbox, so your email is partially handled before your day starts.

Why should a person choose your product over its competitors?

ForthWrite's answer:

Most AI email tools give you a blank box and a "write for me" button. ForthWrite builds a voice profile from your sent history and gets more accurate with every draft you edit or send. Unlike ChatGPT or Gemini, it works natively inside Gmail and Outlook with no copy-paste. Unlike Lavender, it writes the draft, not just scores it.

How would you describe the primary audience of your product?

ForthWrite's answer:

Professionals who send high volumes of relationship-critical email and cannot afford to sound generic: lawyers, financial advisors, recruiters, account executives, consultants, and founders managing their own inbox.

What's the story behind your product?

ForthWrite's answer:

Built out of frustration with AI writing tools that produce text that sounds nothing like the person sending it, and as a way to handle large amounts of daily email. The core insight was that your sent mail is the best training data you already have, and no tool was using it.

User comments

Share your experience with using Taboola and ForthWrite. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Taboola and ForthWrite

Taboola Reviews

Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
The three main places you can effectively use Taboola is using Googleโ€™s โ€˜sponsoredโ€™ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000 if you want to get started.
Source: www.izooto.com
Posting Ads On Facebook Only? You Might Want To Consider These Alternatives
Taboola brings the users content into the notice of visitors to large, high-quality publications but it doesnโ€™t do this by using paid search/banner ads but with a deceptively simple approach i.e. recommend related content the audience may like.

ForthWrite Reviews

  1. curtisboortz
    ยท Founder at ForthWrite ยท
    I built ForthWrite to fix generic AI email, and I still use it every day

    I built ForthWrite because I kept sending emails that sounded like they came from the same generic AI as everyone else. After launching it, I still use it for my own inbox every day, which is about the most honest endorsement I can give.

    The Chrome extension lives inside Gmail and Outlook on the web. Open a thread, hit Alt+Shift+D, and a draft comes back in your voice, not a template. The free tier is real: 10 drafts per week, no API key, no credit card. Voice matching is included on free, because that is the point.

    What keeps it useful compared to Gemini or a chat tab: it learns from what you actually send. Every edit you make before hitting send becomes a signal. Over time the drafts drift closer to how you really write, and the dashboard shows the improvement curve so you can see it happening.

    The web compose surface lets you draft from forthwrite.ai without installing anything, useful for people who want to try before committing to the extension.

    Standard adds recipient-aware and intent-aware drafting plus AI coaching. Pro adds auto-draft (replies waiting when you open Gmail), batch replies, and Prompt Lab for version-controlling your prompts. Teams adds a shared persona and seat-level analytics.

    ForthWrite is not for everyone. If you just need quick replies and tone does not matter, Gemini is free and already in your inbox. ForthWrite is for people where tone does matter: client communication, relationship-driven threads, external correspondence where sounding off costs something real.

    Disclosure: I am the founder and use it daily. Happy to answer questions in the comments.

    ๐Ÿ Competitors: Jace.ai, Fyxer, Mailmeteor
    ๐Ÿ‘ Pros:    Drafts land inside gmail and outlook; no copy-pasting from a chat window|Voice matching is on the free tier, not paywalled behind paid plans|No api key, no credit card to start; free tier runs on a server-side proxy|Learns from every edit you make before sending; drafts improve over time|Full keyboard flow: alt+shift+d to draft in any thread, no mouse required|Byok on paid plans, 9 providers supported, keys encrypted at rest|Web compose at forthwrite.ai works without installing the extension at all
    ๐Ÿ‘Ž Cons:    10 free drafts/week is enough to evaluate, not enough for a heavy inbox|Auto-draft, batch replies, and prompt lab all require the pro tier|Early-stage product; fewer third-party integrations than mature inbox tools|No mobile app: the extension and add-in are desktop-only (chrome on web, or the outlook desktop add-in)

Social recommendations and mentions

Based on our record, Taboola seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Taboola mentions (3)

  • REDCLOUD KICKSTARTER READY FOR LAUNCH. WOULD APPRECIATE HELP IN HOW TO PROMOTE
    Glad you're doing better! What have you used so far for advertising? I found that kicktraq.com/projects/kickamsads/self-publishing-and-email-marketing/ is very good and taboola.com is also worth doing. Source: about 4 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as advertising is uncharted waters for me. Source: over 4 years ago
  • $TBLA
    I've just come across a stock that interested me by the name of Taboola.com (ticker: TBLA). They are an advertising company founded in 2007 currently valued at $2.6 billion. It is currently sitting at $8.60 since its IPO. It has an average rating of $16.00 (pretty big upside). Financials look pretty good last quarter, beating expectations across the board:. Source: almost 5 years ago

ForthWrite mentions (0)

We have not tracked any mentions of ForthWrite yet. Tracking of ForthWrite recommendations started around Jun 2026.

What are some alternatives?

When comparing Taboola and ForthWrite, you can also consider the following products

Outbrain - Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

ReclaimAI - Helps users prioritize their work and personal calendars

Infolinks - Discover what Infolinks smart ads can do for you

Superhuman - Superhuman is an email management tool.

Zemanta - Zemanta is an online content and links suggesting platform that provides a plugin to the bloggers, publishers and other types of content creators.

Shortwave - Email smarter & faster with a reinvented experience for your Gmail