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Swapstack VS Ghost

Compare Swapstack VS Ghost and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Swapstack logo Swapstack

Swapstack, now acquired by beehiiv! Check out what we're doing over at beehiiv's incredible ad network: https://www.beehiiv.com/features/ad-network/brands and come thrive with the hiiv!

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
  • Swapstack Landing page
    Landing page //
    2023-01-22

Swapstack is the self-serve newsletter marketing platform that lets you sponsor countless independent newsletters (like Flipboard) without the added stress of emails and logistics.

Choose between a CPA or PPC model and work with up to 1,000 publishers at once! Plus, enjoy a streamlined sponsorship process that eliminates back-and-forth with the publisher, making it a win/win for both sides and getting your sponsorships out in the world with minimal turnaround time.

For brands, Swapstack makes it easy to create custom sponsorships and connect with publishers via a simple chat box. And for publishers, Swapstack lets you monetize your work and connect with sponsors, whether you're looking for immediate opportunities via the affiliate network, the PPC tool or more bespoke arrangements, Swapstack facilitates it all.

Sponsorships can either be one-off, recurring or always on depending on the approach you take. For maximum exposure, a combination of CPA and PPC tools are recommended!

With 60 million audiences and 1,000+ publishers, Swapstack's innovative ad-tech is a win-win for everyone!

Pricing: Swapstack operates on a paid-first policy so while it's free to browse, any sponsorships that happen will incur a small %-based fee of the final spend.

  • Ghost Landing page
    Landing page //
    2022-10-10

Swapstack

Website
swapstack.co
Pricing URL
Official Swapstack Pricing
$ Details
free
Platforms
Google Chrome Safari Web Browser Opera
Release Date
2023 August
Edit details

Ghost

Website
ghost.org
Pricing URL
Official Ghost Pricing
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Platforms
-
Release Date
-
Startup details
Country
United Kingdom
Edit details

Swapstack features and specs

  • Pay-Per-Click Network
  • Publisher Network
  • Affiliate Network
  • Cross-promotions
  • Automated Sponsorship Campaigns
  • Campaign Reporting

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Swapstack videos

No Swapstack videos yet. You could help us improve this page by suggesting one.

Add video

Ghost videos

+ Add

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Category Popularity

0-100% (relative to Swapstack and Ghost)

Swapstack

Ghost

Marketing
100 100%
Marketing
0% 0
Blogging
0 0%
Blogging
100% 100
Email Newsletters
100 100%
Email Newsletters
0% 0
CMS
0 0%
CMS
100% 100

User comments

Share your experience with using Swapstack and Ghost. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Swapstack and Ghost

Swapstack Reviews

We have no reviews of Swapstack yet.
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Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Social recommendations and mentions

Based on our record, Ghost seems to be a lot more popular than Swapstack. While we know about 196 links to Ghost, we've tracked only 6 mentions of Swapstack. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Swapstack mentions (6)

  • How to monetise a newsletter on Psychology?
    Go to swapstack.co and make an ad posting there with correct details about your newsletter. Source: about 4 years ago
  • Anyone tried running ads in email newsletters? Here are some tips I've learned over the years:
    ๐Ÿ’ก Top tip: Check out marketplaces that are trying to make the process of newsletter advertising more transparent. The top three are Swapstack, Paved, and Hecto. Source: about 4 years ago
  • Feedback about Letterwell.co ?
    I use https://swapstack.co/ for Sponsorships. Source: over 4 years ago
  • What have you found is the best way to advertise?
    I recommend using something like Swapstack (https://swapstack.co/) to get infront of the targeted audience instead of Google Ads. They also have Plug & Play feature where you have to only pay the writer for the clicks and conversions they got for you. Highly recommend that! Source: over 4 years ago
  • Have a business problem you're trying to solve? I want to help. No string/pitches attached. :)
    Two-sided marketplace built on Bubble: https://swapstack.co/. Source: almost 5 years ago
View more

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 6 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 6 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 10 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 11 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 11 months ago
View more

What are some alternatives?

When comparing Swapstack and Ghost, you can also consider the following products

Paved - Email marketing and sponsored content, simplified. Close more sponsorship deals or reach targeted, engaged audiences. Discover the Paved difference.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

LetterWell - Buy and sell ad space in email newsletters

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Instaaa - Promote your startup using AI-powered outreach

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

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