Software Alternatives, Accelerators & Startups

Supermetrics VS ActiveBatch

Compare Supermetrics VS ActiveBatch and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

ActiveBatch logo ActiveBatch

Orchestrate the entire tech stack with ActiveBatch Workload Automation & Job Scheduling. Build and manage workflows from one place.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, itโ€™s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlรฉ, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales toolsโ€”such as Google Analytics, Facebook Ads, and HubSpotโ€”into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2โ€™s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • ActiveBatch Landing page
    Landing page //
    2020-12-04

Orchestrate your entire tech stack with ActiveBatch Workload Automation and Enterprise Job Scheduling. Build and centralize end-to-end workflows under a single pane of glass. Seamlessly manage systems, applications, and services across your organization. Eliminate manual workflows with ActiveBatch so you can focus on higher value activities that drive your company forward.

Limitless Endpoints: Use native integrations and our low-code REST API adapter to connect to any server, any application, any service.

Proactive Support Model: 24/7- US-based support and predictive diagnostics.

Low Code Drag-and-Drop GUI: Easily build reliable, customizable, end-to-end processes.

Supermetrics

$ Details
paid Free Trial
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

ActiveBatch

$ Details
paid Free Trial
Platforms
Cross Platform
Release Date
2000 January

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

ActiveBatch features and specs

  • Comprehensive Automation Capabilities
    ActiveBatch offers a wide range of automation capabilities, allowing users to manage complex workflows across various systems and applications effectively.
  • Integration with Multiple Platforms
    ActiveBatch supports integration with numerous third-party applications, cloud services, and databases, facilitating seamless workflow automation across diverse environments.
  • User-Friendly Interface
    The platform provides an intuitive drag-and-drop interface that simplifies the creation and management of workflows, making it accessible for users without extensive technical knowledge.
  • Scalability
    ActiveBatch is designed to scale and accommodate growing business needs, providing robust performance for both small and large operations.
  • Extensive Library of Pre-Built Templates
    The solution comes with a wide range of pre-built job steps and templates, helping users accelerate deployment and reduce the complexity of workflow automation setup.

Possible disadvantages of ActiveBatch

  • Cost
    ActiveBatch can be considered expensive, particularly for small to medium-sized businesses, due to its comprehensive feature set and licensing model.
  • Learning Curve
    Despite its user-friendly interface, mastering the full range of capabilities offered by ActiveBatch may require a significant investment in time and training.
  • Complexity for Simple Workflows
    For businesses with simpler automation needs, the advanced features of ActiveBatch might be overkill, leading to unnecessary complexity.
  • Resource Intensive
    Running ActiveBatch efficiently may require substantial system resources, which can be a consideration for businesses with limited infrastructure capacity.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Supermetrics videos

Supermetrics Overview

ActiveBatch videos

Redefine Your IT Automation Strategy with ActiveBatch

More videos:

  • Review - Demand More From Your IT Automation
  • Demo - ActiveBatch Self-Service Portal for Business Users

Category Popularity

0-100% (relative to Supermetrics and ActiveBatch)
Marketing Analytics
100 100%
0% 0
Workflow Automation
0 0%
100% 100
Marketing
100 100%
0% 0
IT Automation
0 0%
100% 100

Questions & Answers

As answered by people managing Supermetrics and ActiveBatch.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe the primary audience of your product?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlรฉ, Warner Bros, Dyson, and Lโ€™Orรฉal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and ActiveBatch

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether itโ€™s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a businessโ€™s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives โ€“ Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io โ€” Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

ActiveBatch Reviews

6 Best Power Automate Alternatives & Competitors in 2024
ActiveBatch is an all-in-one solution that gives organizations the power to centrally manage workload automation and job scheduling. By seamlessly bringing together different tools and applications, ActiveBatch offers a unified platform that gets rid of bottlenecks and failures while improving IT service levels.
Top 10 Control-M Alternatives in โ€™23
ActiveBatch is a versatile workload automation tool that can optimize and simplify manual and redundant tasks, enabling business process automation. ActiveBatch offers an intuitive drag-and-drop interface and a wide range of functionalities on a single platform for a centralized workload automation.
9 Control-M Alternatives & Competitors In 2023
ActiveBatch offers a feature-rich workload automation tool. Itโ€™s a robust platform that provides security, auditing, and compliance as well as high availability of non-cluster failover. ActiveBatchโ€™s Mobile Ops app makes it easy for field agents to stay connected with their workflows and processes while on the go.
The Top 5 BMC Control-M API Alternatives
ActiveBatch offers many features, including job scheduling, event-based triggers, file transfers, workload balancing, dependency tracking, notification and reporting capabilities, and support for various technologies and platforms. The software also includes a drag-and-drop visual interface and a pre-built library of job steps and templates, making it easier for users to...
Source: www.redwood.com

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: about 3 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / over 3 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: almost 4 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / about 5 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 5 years ago
View more

ActiveBatch mentions (0)

We have not tracked any mentions of ActiveBatch yet. Tracking of ActiveBatch recommendations started around Mar 2021.

What are some alternatives?

When comparing Supermetrics and ActiveBatch, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Stonebranch - Stonebranch builds IT orchestration and automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service automation.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Control-M - Controlโ€‘M simplifies and automates diverse batch application workloads while reducing failure rates, improving SLAs, and accelerating application deployment.

Databox - Databox is modern Business Intelligence software for teams that need answers now.

JAMS Scheduler - Enterprise workload automation software supporting processes on Windows, Linux, UNIX, iSeries, SAP, Oracle, SQL, ERPs and more.