Supaboard's answer

Supaboard doesn’t just show data, it actually understands your business.

Most BI tools give you dashboards and expect you to figure things out Supaboard acts like an AI analyst that knows your metrics, definitions, and logic It gives you direct, clear answers,not just charts

Example:

Instead of building dashboards, just ask: “Why did revenue drop last week?” Supaboard explains the reason instantly.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Supaboard's answer

Supaboard is used by modern, data-driven teams across industries:

SaaS companies → track MRR, churn, and product usage E-commerce brands → monitor sales, inventory, and customer behavior Marketing & growth teams → analyze campaign performance and attribution Sales teams → track pipeline, conversions, and revenue targets Operations teams → improve efficiency and identify bottlenecks Finance teams → monitor revenue, costs, and business health metrics Product teams → understand user engagement and feature adoption Mid-market & enterprise teams → align departments with consistent, trusted data

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.

Supaboard's answer

Supaboard is designed for both technical and non-technical teams—making data simple, fast, and accurate for everyone.

Founders & CEOs → get instant clarity on business performance Sales & Marketing teams → track pipeline, campaigns, and revenue in real-time Operations teams → optimize efficiency and uncover bottlenecks Analysts → explore data faster without repetitive queries Mid-market & enterprise teams → align across departments with a single source of truth and trusted metrics

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Supaboard's answer

Supaboard is built for speed, simplicity, and trust.

No SQL or technical setup required No waiting on data teams No confusion from conflicting reports Get answers in seconds, not hours.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Supaboard's answer

Supaboard was built to fix a simple problem: Getting answers from data is too slow and too complicated.

Teams spend hours building dashboards Data is scattered across tools Insights are delayed and often inconsistent

Supaboard flips this by making BI AI-first and instant

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Supaboard's answer

Supaboard combines modern AI and data infrastructure:

AI/LLMs → understand questions and generate insights Semantic layer → ensures consistent metrics and logic 600+ integrations → connect all your data sources Cloud infrastructure → fast, scalable, real-time performance

Example:

You ask a question Supaboard understands it, queries the right data, and returns a clear answer instantly.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.