Subversive Leader is a leadership coaching platform. Zmara is an AI coach users have conversations with about real workplace challenges: navigating difficult conversations, managing up, dealing with imposter syndrome, and figuring out how to lead authentically.

The platform is built upon a Subversive Leadership framework developed from Dr. Latisha's dissertation and professional work. The four principles of Subversive Leadership are: dignity over conformity, liberation over approval, community over hierarchy, and transformation over navigation.

The free user tier (Explorer) gives access to five conversations per month with Zmara as a thinking partner. The Amplified Leader tier costs $79 per month and adds goal tracking, development milestones, and Zmara remembers past conversations. The Conscious Leader tier costs $149 per month and includes goal setting and tracking in external influence for managing down, sideways, and up.

Zmara uses a Leadership Profile Interview to develop a leadership story, style, strengths, areas for growth, and recommended development goals. Additionally, an Influence Dynamics Interview provides a profile analysis and recommended goals for managing up, managing peers, or managing teams. Other features include wellbeing check-ins, monthly professional updates, and career milestone tracking.

The platform is designed primarily for early and mid-career professionals, with particular attention to leaders from marginalized backgrounds who are developing their leadership identity.