Subversive Leader is a leadership coaching platform. Zmara is an AI coach users have conversations with about real workplace challenges: navigating difficult conversations, managing up, dealing with imposter syndrome, and figuring out how to lead authentically.

The platform is built upon a Subversive Leadership framework developed from Dr. Latisha's dissertation and professional work. The four principles of Subversive Leadership are: dignity over conformity, liberation over approval, community over hierarchy, and transformation over navigation.

The free user tier (Explorer) gives access to five conversations per month with Zmara as a thinking partner. The Amplified Leader tier costs $79 per month and adds goal tracking, development milestones, and Zmara remembers past conversations. The Conscious Leader tier costs $149 per month and includes goal setting and tracking in external influence for managing down, sideways, and up.

Zmara uses a Leadership Profile Interview to develop a leadership story, style, strengths, areas for growth, and recommended development goals. Additionally, an Influence Dynamics Interview provides a profile analysis and recommended goals for managing up, managing peers, or managing teams. Other features include wellbeing check-ins, monthly professional updates, and career milestone tracking.

The platform is designed primarily for early and mid-career professionals, with particular attention to leaders from marginalized backgrounds who are developing their leadership identity.

Haystack is a real-time delivery analytics platform designed for engineering leaders like CTOs, VPs of Engineering, Directors of Software Engineering, and Engineering Managers. Haystack provides actionable insights that enable data-driven decision-making, aligning engineering performance with business objectives. Haystack platform integrates seamlessly with essential developer tools like GitHub and JIRA, offering a comprehensive view of team productivity and delivery efficiency.

Leading companies like AngelList, Shutterstock, Schneider Electric, and many more trust Haystack to optimize their development processes. By transforming historical Git data into objective insights, we help you identify bottlenecks and visualize trends, ensuring timely project delivery and sustained business growth. Our analytics dashboard allows you to monitor critical metrics such as cycle time, making it easier to spot inefficiencies before they escalate into costly delays.

Haystack helps engineering leaders to mitigate risks and improve workflow efficiency. With a unified view of the entire delivery lifecycle, you can track KPIs, compare performance trends, and make informed decisions that drive measurable outcomes. Our platform goes beyond merely measuring productivity; it equips you with the tools to foster continuous improvement and innovation within your teams.

Designed to scale with your organization, Haystack is the competitive advantage that data-driven engineering teams need to thrive. By leveraging analytics, you can transform your engineering operations, enhance collaboration, and accelerate your path to market success. Join top companies in harnessing the power of Haystack for a more efficient and effective engineering process.