Subversive Leader
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Subversive Leader is a leadership coaching platform. Zmara is an AI coach users have conversations with about real workplace challenges: navigating difficult conversations, managing up, dealing with imposter syndrome, and figuring out how to lead authentically.
The platform is built upon a Subversive Leadership framework developed from Dr. Latisha's dissertation and professional work. The four principles of Subversive Leadership are: dignity over conformity, liberation over approval, community over hierarchy, and transformation over navigation.
The free user tier (Explorer) gives access to five conversations per month with Zmara as a thinking partner. The Amplified Leader tier costs $79 per month and adds goal tracking, development milestones, and Zmara remembers past conversations. The Conscious Leader tier costs $149 per month and includes goal setting and tracking in external influence for managing down, sideways, and up.
Zmara uses a Leadership Profile Interview to develop a leadership story, style, strengths, areas for growth, and recommended development goals. Additionally, an Influence Dynamics Interview provides a profile analysis and recommended goals for managing up, managing peers, or managing teams. Other features include wellbeing check-ins, monthly professional updates, and career milestone tracking.
The platform is designed primarily for early and mid-career professionals, with particular attention to leaders from marginalized backgrounds who are developing their leadership identity.
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React, TypeScript, Node.js, PostgreSQL, Google Gemini AI, Stripe.
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Built on a proprietary leadership framework from academic research, not generic coaching models. The AI coach Zmara engages in real conversations about identity, power dynamics, and authentic leadership. Includes structured assessments, goal tracking, and development milestones.
Subversive Leader's answer
Most AI coaching tools use generic frameworks that treat leadership as tasks to optimize. Subversive Leader treats leadership as an identity to develop. Zmara remembers past conversations, tracks goals, and coaches through real challenges at $79-$149/month instead of enterprise-only pricing.
Subversive Leader's answer
Early and mid-career professionals developing their leadership identity. Especially those from marginalized backgrounds navigating leadership in environments that were not built for their success.
Subversive Leader's answer
Dr. Latisha saw that executive coaching was transformative but priced at $300+ per hour, locking out emerging leaders who needed it most. She built an AI coach named Zmara grounded in her dissertation research to deliver that depth of coaching at an accessible price.
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