Substack VS Intious

• Ease of Use
  Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
• Built-in Monetization
  Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
• Direct Audience Connection
  Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
• Discovery and Community
  Features like staff picks and recommendations help writers get discovered by new readers.
• No Upfront Costs
  Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
• Content Ownership
  Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages

• Revenue Share
  Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
• Limited Customization
  The platform has limited customization options compared to building a custom website or using more flexible CMS options.
• Dependency on Platform
  Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
• Competition
  As more writers join Substack, it can become challenging to stand out amidst the growing competition.
• Email Deliverability
  Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
• Payment Processing Fees
  Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

• Custom Software Development Focus
  Intious appears to specialize in custom software and digital solutions, which can allow businesses to get tailored products that fit their specific needs rather than generic off-the-shelf software.
• Range of Services
  The company seems to offer a variety of services such as web development, mobile app development, and possibly UI/UX design, allowing clients to potentially use a single vendor for multiple digital needs.
• Potential for Scalability
  As a service-based IT company, Intious may offer scalable engagement models (such as dedicated teams or project-based work) that can adjust to a client's growing business requirements.
• Technology Stack Flexibility
  IT service companies like Intious often work with multiple technology stacks, which may allow clients to choose the best-fit technology for their specific project rather than being locked into one framework.
• Client-Focused Engagement Models
  Many companies in this space, including possibly Intious, emphasize client collaboration and communication throughout the development lifecycle, which can lead to better alignment with business goals.

Possible disadvantages

• Limited Public Information
  There is relatively limited publicly available detailed information about Intious's specific portfolio, client reviews, and case studies compared to more established IT service providers, making it harder to verify quality and reliability.
• Uncertain Market Reputation
  Without extensive third-party reviews or ratings (e.g., on platforms like Clutch or Google Reviews), it can be difficult to gauge the company's real-world reputation and client satisfaction levels.
• Potential Pricing Transparency Issues
  Like many IT service firms, pricing details may not be readily available on the website, requiring direct inquiry and potentially leading to unexpected costs during negotiations.
• Competitive Market Saturation
  The IT and software development services market is highly saturated, and lesser-known firms like Intious may face challenges standing out among larger, more established competitors with proven track records.
• Dependency on Communication for Custom Work
  As with most custom software providers, project success may heavily depend on clear communication and requirement specification, which can be a risk if there are gaps in understanding between the client and the development team.

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Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

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Tracking Intious since Sep 2026.