Substack VS Apphud

• Ease of Use
  Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
• Built-in Monetization
  Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
• Direct Audience Connection
  Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
• Discovery and Community
  Features like staff picks and recommendations help writers get discovered by new readers.
• No Upfront Costs
  Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
• Content Ownership
  Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages

• Revenue Share
  Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
• Limited Customization
  The platform has limited customization options compared to building a custom website or using more flexible CMS options.
• Dependency on Platform
  Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
• Competition
  As more writers join Substack, it can become challenging to stand out amidst the growing competition.
• Email Deliverability
  Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
• Payment Processing Fees
  Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

• Comprehensive Subscription Management
  Apphud offers a robust set of tools for managing in-app subscriptions, providing features like subscription analytics, customer information, and subscription control to help developers optimize their revenue streams.
• Revenue Optimization
  The platform includes features like A/B testing, flexible paywalls, and promotional offers, allowing developers to experiment and find the most effective strategies to maximize revenue.
• Integration with Popular Platforms
  Apphud integrates seamlessly with major platforms such as App Store, Google Play, and popular mobile app frameworks, simplifying the setup process for developers.
• Real-time Analytics
  Apphud provides real-time analytics and reports on key metrics like churn rate, retention, and revenue, enabling developers to make informed decisions based on up-to-date data.
• User-friendly Interface
  The platform is designed with a user-friendly interface that makes it easy for developers to navigate and utilize its features without requiring extensive technical expertise.

Possible disadvantages

• Pricing Structure
  Apphud’s pricing could be a potential drawback for small developers or startups, as it is based on collected activities which might become costly as user numbers increase.
• Learning Curve
  For developers new to subscription management, there may be a learning curve when first starting with Apphud due to the range of features available.
• Limited Offline Support
  If users have connectivity issues, the system may not perform as well in offline mode, potentially affecting subscription management capabilities temporarily.
• Dependency on Third-Party Service
  Relying on Apphud means depending on an external service for critical subscription functionalities, which can introduce risks related to service availability and data privacy.

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Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

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Tracking Apphud since Mar 2021.