Software Alternatives, Accelerators & Startups

Splitwise VS BrightLocal

Compare Splitwise VS BrightLocal and see what are their differences

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Splitwise logo Splitwise

Splitwise is a free tool for friends and roommates to track bills and other shared expenses, so that everyone gets paid back. On the web, iPhone, and Android!

BrightLocal logo BrightLocal

Local SEO tools andlLocal citation building for local search agencies, consultants & local businesses.
  • Splitwise Landing page
    Landing page //
    2023-01-23
  • BrightLocal Landing page
    Landing page //
    2023-10-05

Splitwise features and specs

  • User-Friendly Interface
    Splitwise provides an intuitive and easy-to-navigate interface, making it straightforward for users to add expenses, keep track of debts, and settle up.
  • Multi-Platform Availability
    Available on the web, iOS, and Android, Splitwise ensures users can access and manage their expenses from almost any device.
  • Expense Tracking
    The app allows users to easily log and categorize expenses, which can be particularly useful for group trips, shared households, or any shared financial responsibility.
  • Flexible Split Options
    Users can split expenses equally, by percentages, shares, or custom amounts, providing flexibility in how costs are divided among group members.
  • Currency Conversion
    Splitwise supports multiple currencies, which is handy for international travel or groups with members from different countries.
  • Bill Reminders
    The app sends reminders for outstanding balances, helping users to stay on top of their payments and avoid forgotten debts.
  • Integration with Payment Platforms
    Splitwise can integrate with payment platforms like PayPal and Venmo for easy settlement of balances.

Possible disadvantages of Splitwise

  • Privacy Concerns
    Since Splitwise involves sharing financial information with others, there could be privacy concerns for those unwilling to share detailed expense data.
  • Subscription-Based Features
    Some advanced features, such as expense exporting and additional integrations, require a Splitwise Pro subscription.
  • Manual Entry Requirement
    Splitwise requires users to manually enter expenses, which could be time-consuming and prone to errors if not done diligently.
  • Limited Automatic Reconciliation
    While Splitwise helps track who owes whom, it does not automatically reconcile or pay off balances, leaving users responsible for manual payment.
  • Dependency on Group Honesty
    The accuracy of the expense records relies on the honesty and diligence of all group members, which may not always be reliable.
  • Potential for Confusion
    The various options for splitting bills (equally, by shares, etc.) can sometimes lead to confusion or disputes among users over what is fair.

BrightLocal features and specs

  • Comprehensive Local SEO Tools
    BrightLocal provides a wide range of tools specifically designed for local SEO, including rank tracking, citation building, and review management, allowing businesses to cover all their local SEO needs within one platform.
  • Easy-to-Use Interface
    The platform has a user-friendly interface that is easy to navigate, making it suitable for both beginners and advanced users.
  • Accurate Data Reporting
    BrightLocal offers accurate and detailed data reports that help businesses track their local search performance and optimize their strategies accordingly.
  • White-label Reporting
    The platform allows agencies to create white-label reports, which can be branded with their own logos and colors to present to clients.
  • Affordable Pricing
    BrightLocal offers competitive pricing plans, making it an affordable option for small to medium-sized businesses and marketing agencies.
  • Customer Support
    BrightLocal is known for its excellent customer support, offering assistance through various channels including live chat, email, and an extensive knowledge base.

Possible disadvantages of BrightLocal

  • Learning Curve
    Despite its user-friendly interface, some users may experience a learning curve when first starting out, especially if they are new to SEO concepts.
  • Limited International Support
    While BrightLocal is excellent for businesses in English-speaking countries, its resources and tools might not be as effective for businesses in non-English speaking markets.
  • Manual Citation Cleanups
    Citation cleanups are not fully automated and may require manual intervention, which can be time-consuming for businesses with a large number of citations.
  • No Free Plan
    BrightLocal does not offer a free plan, which might be a barrier for very small businesses or startups with extremely limited budgets.
  • Occasional Data Delays
    Some users have reported occasional delays in data updates, which can affect timely decision-making and campaign adjustments.

Analysis of Splitwise

Overall verdict

  • Splitwise is a highly effective tool for managing shared expenses, especially if frequent splitting of costs is involved. Its features make it easy to track who owes what, and its automatic calculations save time and reduce errors.

Why this product is good

  • Splitwise is popular because it simplifies sharing and tracking expenses among groups, making it ideal for roommates, friends on trips, or any group spendings.
  • It automatically calculates balances and reminds users about payments, reducing the awkwardness of asking others for money.
  • Offers a user-friendly interface both on web and mobile apps, which makes managing expenses convenient and accessible.
  • Supports multiple currencies, which is great for international travel groups.
  • Integration with payment platforms like PayPal and Venmo for easy settlement of debts.

Recommended for

  • Roommates who need to regularly split household bills and expenses.
  • Groups of friends or families who often travel together and need to manage shared travel costs.
  • Colleagues or classmates working on projects or events that require shared funding.
  • Anyone who wants to avoid the hassle of manually tracking and settling shared expenses.

Analysis of BrightLocal

Overall verdict

  • Overall, BrightLocal is a highly effective platform for those looking to boost their local SEO efforts. It is valued for its robust features, ease of use, and ability to deliver tangible improvements in visibility and search rankings for local businesses.

Why this product is good

  • BrightLocal is considered a good service primarily because it offers a comprehensive suite of tools designed to enhance local SEO performance. These tools include citation building, local search rank tracking, and review management, which are essential for businesses looking to improve their local online presence. The platform is also praised for its user-friendly interface, detailed reporting capabilities, and excellent customer support.

Recommended for

    BrightLocal is recommended for small to medium-sized businesses, digital marketing agencies, and freelancers who are focused on improving their local SEO strategies. It is particularly beneficial for those who manage multiple locations and require accurate, location-specific insights.

Splitwise videos

Splitwise - iPhone App Review! [2020]

More videos:

  • Review - Tricount vs Splitwise - App comparison
  • Demo - Splitwise Demo

BrightLocal videos

BrightLocal Review & Pricing (2019): Pros & Cons Before Starting

More videos:

  • Tutorial - BrightLocal Citations - "Citation Builder" Tutorial & Review
  • Demo - BrightLocal Review: Pros, Cons, and Alternatives (with Demo)

Category Popularity

0-100% (relative to Splitwise and BrightLocal)
Personal Finance
100 100%
0% 0
SEO Tools
0 0%
100% 100
Expense Tracking
100 100%
0% 0
SEO
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Splitwise and BrightLocal

Splitwise Reviews

12 Best Bill Splitting Apps in 2023
Splitwise is among the most commonly used group payment apps that can easily keep a systematic record of all your informal debts including restaurant bills, travel expenses, cost of accommodation, and much more. With this expense sharing app, users can either create groups or split the bill privately among friends. Splitwise also registers and saves all the expenses and...
6 Best Bill Splitting Apps for Hassle-Free Expense Sharing
Splitwise employs an intelligent algorithm to calculate the exact amount owed by each user. It shows who paid for what, how much amount was paid by each member, and any outstanding balances. Furthermore, the application also keeps everyone updated about their balances and recent transactions.
Best Bill-Splitting Apps
For example, shared items like appetizers would be split among the entire group or just a few people in the group. The app can handily accommodate large parties by allowing you to add up to 10 people to each group. Once youโ€™ve divided up the food among all the plates you can add in tax and tip. The app is made by the same company as Splitwise and is completely free. The only...
7 Best Budgeting Tools and Apps for Personal Finance
This oneโ€™s not a complete budgeting app but itโ€™s still a handy one. Splitwise is a nifty app that helps people track how much they owe to friends and colleagues and vice versa. It makes sharing expenses on outings, meals, events, etc easy to track by logging in each transaction. It basically keeps a total over time, so that you can pay back the money in a large payment,...

BrightLocal Reviews

The 16 Best Moz Alternatives for Every Budgetย 
I took a quick look at what people are saying about BrightLocal online. Hridoy Rehman, the founder of Growth Boilerplate and a well-known SEO expert, shared his top five local rank tracker tools and ranked BrightLocal second.

Social recommendations and mentions

Based on our record, BrightLocal seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Splitwise mentions (0)

We have not tracked any mentions of Splitwise yet. Tracking of Splitwise recommendations started around Mar 2021.

BrightLocal mentions (2)

  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: about 3 years ago
  • How to create/transition to a more SEO focused role in my company?
    As far as tools go, ahrefs.com is what I use the most, followed by Google Ads Keyword Planner (free). I have some local clients so I also use brightlocal.com but that probably isn't relevant in your case. There are other tools out there but ahrefs.com has backlink data, an audit tool, and keyword research + tracking, which is really all you need. Moz.com is good too and I believe pretty comparable to ahrefs.com.... Source: over 5 years ago

What are some alternatives?

When comparing Splitwise and BrightLocal, you can also consider the following products

Tricount - Manage and share expenses with friends

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Settle Up - SETTLE UP is an indispensable app for friends and flatmates who need to keep track of shared bills...

Birdeye - AI Agents for Multi-Location Brands

Splid - Splid helps friends manage their money.

Yext - Yext provides your business with the tools you need to engage with customers and gives you more control over how your branding is presented throughout the various platforms that make up the online marketplace.