
Social Hook
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SocialHook is a Meta messaging webhook platform built exclusively for developers and technical agencies that need to receive Facebook, Instagram, and WhatsApp Business messages on their own server โ without per-message fees, without per-conversation billing, and without being locked into a chatbot builder they do not control.
Core features: One โ OAuth connection for Facebook Pages, Instagram Business accounts, and WhatsApp Business numbers in under 5 minutes. No Meta developer credentials, no BSP paperwork, no app review. SocialHook is a Meta-approved platform โ connect your number and you are live. Two โ Real-time webhook delivery in under 50ms on average. Every inbound message โ text, image, document, audio, video โ delivered as a structured JSON payload the moment it arrives. No batching, no polling, no delays. Three โ HMAC-SHA256 payload signing on every delivery. Every request includes a signature header your server verifies before processing. Full code examples in Node.js, Python, and PHP in the documentation. Four โ Automatic retry with exponential backoff. If your server returns a non-200 or times out, SocialHook retries up to 3 times at 5s, 30s, and 5min intervals. A 24-hour encrypted payload buffer ensures zero messages lost during downtime. Five โ Full delivery logs with payload inspector. Every attempt logged with HTTP status, response time, and retry history. Replay any delivery manually from the dashboard. Six โ Token health monitoring. Meta access tokens monitored continuously, auto-refreshed before expiry. Dashboard alert if manual re-authentication is needed. Seven โ All three Meta platforms under one account. Facebook, Instagram, and WhatsApp payloads delivered to the same webhook URL in a consistent JSON structure โ one handler for all platforms. Eight โ 99.9% uptime SLA with a real-time status page. Meta API incidents detected and published before they reach your customers.
Social Hook
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Social Hook's answer
SocialHook is the only Meta messaging webhook platform with truly flat pricing. No per-message fees, no per-conversation tiers, no contact limits โ just $50/month regardless of volume. Every inbound Facebook, Instagram, and WhatsApp Business message is delivered to your server as an HMAC-SHA256-signed JSON payload in under 50ms. Where competitors charge you more as your business grows, SocialHook's cost never changes. You also get all three Meta platforms under one account, automatic token refresh, retry logic with 24-hour payload buffer, and full delivery logs with payload inspector โ none of which require you to touch Meta's developer console directly.
Social Hook's answer
Three reasons. First, pricing: Twilio charges per message and per conversation โ a WhatsApp integration at 50,000 messages/month can cost $300โ600 in usage fees alone. ManyChat scales to $800+/month based on contact count. SocialHook is $50/month, always. Second, simplicity: connect your existing WhatsApp Business number, Facebook Page, or Instagram account via OAuth in under 5 minutes โ no BSP registration, no Meta app review, no phone number purchase. Third, control: SocialHook delivers raw JSON payloads to your server. You write the logic โ your own AI agent, your own CRM sync, your own automation. No proprietary flow builders, no platform lock-in.
Social Hook's answer
Developers and technical agencies building on Meta's messaging platforms. Specifically: developers building WhatsApp AI agents, chatbots, CRM integrations, or automation systems who need reliable inbound webhook delivery without managing Meta API tokens and boilerplate themselves; and technical agencies managing Meta messaging integrations for multiple clients who need one account, multiple connected platforms, and predictable flat-rate billing regardless of message volume. SocialHook is not for non-technical marketers wanting a drag-and-drop chatbot builder โ it is pure infrastructure for builders.
Social Hook's answer
SocialHook was built after rebuilding the same Meta webhook integration across six different client projects. Each integration meant the same weeks of work: BSP registration, OAuth setup, token management, HMAC verification boilerplate, retry logic, delivery logging โ all from scratch, every time. They priced Twilio at scale and walked away. They tried building directly on Meta Cloud API and kept rebuilding the same infrastructure layer. So they built SocialHook โ the webhook middleware they wished had existed. Not because a market report said there was a gap, but because they were living the problem daily across nine years of building AI SaaS products and running web development agencies.
Social Hook's answer
Frontend: Next.js (App Router) with TypeScript and Tailwind CSS Internationalisation: next-intl with subdirectory routing (/fr/, /de/, /es/, /ar/, /pt/) Real-time: WebSocket / Server-Sent Events for live dashboard updates Authentication: JWT with RS256 signing, refresh token rotation Payload signing: HMAC-SHA256 on every webhook delivery Meta APIs: WhatsApp Cloud API, Messenger Platform API (Graph API), Instagram Messaging API Infrastructure: AWS (eu-central-1 / Frankfurt for EU compliance) Encryption: AES-256 at rest for tokens and sensitive data, TLS 1.2+ in transit Payments: Stripe / Paddle (card data never touches SocialHook servers) Error tracking: Sentry
Social Hook's answer
SocialHook launched in 2026 and is in early growth stage. Specific customer names are not yet publicly disclosed. Current users include developers building custom WhatsApp AI agents and chatbots, technical agencies managing Meta messaging integrations for multiple clients across Europe and Latin America, and SaaS founders adding WhatsApp as a core messaging channel to their products. If you are a customer and would like to be featured, reach out at hello@socialhook.io.
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