Software Alternatives, Accelerators & Startups

SmartPM VS VisualVisitor

Compare SmartPM VS VisualVisitor and see what are their differences

SmartPM logo SmartPM

Automated project controls and schedule analytics powered by AI-enhanced Schedule Intelligence โ€” built for contractors, owners, and developers.

VisualVisitor logo VisualVisitor

Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads โ€“ Before You Commit a Single Working Hour.
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  • SmartPM Milestones
    Milestones //
    2026-08-05
  • SmartPM milestones displacement
    milestones displacement //
    2026-08-05
  • SmartPM Schedule Quality Checker and Grade
    Schedule Quality Checker and Grade //
    2026-08-05
  • SmartPM Average SPI and Project Health Index Over Time Side by Side
    Average SPI and Project Health Index Over Time Side by Side //
    2026-08-05

SmartPM is an AI-augmented Automated Project Controlsโ„ข and Schedule Analytics platform purpose-built for the commercial construction industry. Powered by its Schedule Intelligence technology, SmartPM ingests native project schedule files (.xer, .xml from Oracle Primavera P6, .mpp from Microsoft Project, and .pp for Phoenix) and automatically analyzes them to surface performance indicators, risk signals, and predictive insights โ€” without manual effort.

The platform delivers real-time visibility into schedule health across single projects or entire portfolios, enabling teams to identify potential delays before they happen, quantify the impact of changes, and hold all project stakeholders accountable to the plan. SmartPM's dashboards translate complex CPM schedule data into clear, actionable insights that are accessible to everyone from field superintendents to executive leadership.

Key capabilities include automated schedule quality scoring, core analytics, milestone monitoring, delay analysis, and custom reporting. The platform operates on an unlimited-user model, meaning all project stakeholders โ€” owners, contractors, subcontractors, and lenders โ€” can access the same real-time data without additional seat costs.

SmartPM is trusted by more than 350 companies, including over half of the ENR Top 100 contractors, and has analyzed more than 100,000 project schedules tracking over 7 million activities worldwide. Notable customers include Layton Construction, Columbia Ventures, Manhattan Construction, and Wood Partners.

The platform integrates seamlessly with Procore, Oracle Primavera, Microsoft Project, Autodesk Build, Microsoft Power BI, Tableau, and Domo, and offers API access for custom enterprise integrations. SmartPM has raised $13.5M in total funding, with its most recent $5.5M Series A round led by Building Ventures in May 2024.

  • VisualVisitor Dashboard
    Dashboard //
    2024-08-11
  • VisualVisitor Identifications
    Identifications //
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  • VisualVisitor Unified Inbox
    Unified Inbox //
    2024-08-11
  • VisualVisitor Contact Database
    Contact Database //
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  • VisualVisitor Title Slide
    Title Slide //
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  • VisualVisitor 40 Points of Data
    40 Points of Data //
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  • VisualVisitor Benefits of AI Sales Rep
    Benefits of AI Sales Rep //
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  • VisualVisitor AI Sales Rep Components
    AI Sales Rep Components //
    2024-08-11
  • VisualVisitor AI Sales Rep Summary
    AI Sales Rep Summary //
    2024-08-11

Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. These are the prospects we focus on, ensuring maximum impact for your sales efforts.

Detailed Prospect Data: We gather 40 points of data about each prospect, including first name, last name, email address, and more. Engaged, But Anonymous: These prospects are conducting online research but havenโ€™t met with your sales team yet. Crucial Sales Funnel Position: These visitors are deep in your sales funnel, spending time on your key โ€˜buying pagesโ€™ but remaining unknown to you. They are the ones most likely to convert into appointments.

AI-Driven Engagement: Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. The process is fully automated, so your sales team only needs to engage with the interested leadsโ€”your low-hanging fruit. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. Let our AI Sales Rep handle the identification and engagement, so your sales team can focus on closing deals.

SmartPM

$ Details
paid Free Trial $12000.0 / Annually (Up to 50 Projects)
Platforms
-
Release Date
2016 January

VisualVisitor

$ Details
paid Free Trial $299.0 / Monthly (WebID Includes 1,000 Identifications )
Platforms
Wordpress Salesforce Constant Contact Go Highlevel MooSend MailChimp Campaign Monitor Mailerlite Get Response Benchmark Email Sendlane SmartrMail MailJet Duda Square Space
Release Date
2009 August
Startup details
Country
United States
State
FL
Founder(s)
Rick Batchelor, Kevin Batchelor
Employees
10 - 19

SmartPM features and specs

  • Schedule Quality
    Find and fix quality risks early
  • Core Analytics
    Measure health and performance across projects
  • Schedule Comparison Tool
    Track every change between updates
  • Performance Trends
    See emerging risks across your portfolio
  • Milestone Tracking
    Monitor progress on every key deliverable
  • Delay Analysis
    Quantify delay days and their true cause
  • Compression
    Spot stacking and feasibility risks early
  • Change Analysis
    Understand how changes impact project outcomes
  • Predictive Analytics
    Forecast outcomes based on real progress
  • What-if Modelling
    Test scenarios before comitting to change
  • Gantt Chart
    Visualize progress and logic in context
  • Reporting
    Generate executive reports in one click
  • Subscriptions
    Automate delivery of recurring reports
  • Executive Dashboard
    View portfolio-wide risk on one screen
  • Open API
    Connect SmartPM to your existing tools

VisualVisitor features and specs

  • AI Sales Rep
    Your Next Salesperson Might Not Be A Person at All. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads โ€“ Before You Commit a Single Working Hour.
  • WebID +Person (B2C)
    Person-Level Website ID. Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points
  • WebID +Employee (B2B)
    Employee-Level Website ID. Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points
  • Who To Contact - Contact Database (B2B)
    Find Anyone, Anywhere, At Any Company - Instantly. Direct dial phone numbers, Email addresses ~900 million up todate, accurate B2B contact records.

Analysis of VisualVisitor

Overall verdict

  • VisualVisitor is a useful tool for businesses looking to enhance their lead generation and visitor tracking capabilities. Its features are beneficial for identifying potential customers and understanding visitor interactions, which can contribute to more effective sales and marketing efforts.

Why this product is good

  • VisualVisitor is a lead generation and visitor tracking tool that offers features like website visitor identification, email tracking, and integrated CRM functionalities. It helps businesses identify anonymous website visitors, track their engagement, and convert them into potential leads. The tool provides valuable insights into user behaviors and preferences, allowing businesses to tailor their marketing strategies effectively.

Recommended for

  • Small to medium-sized businesses
  • Marketing professionals
  • Sales teams
  • Companies seeking to improve lead generation
  • Businesses aiming to optimize website visitor engagement

SmartPM videos

No SmartPM videos yet. You could help us improve this page by suggesting one.

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VisualVisitor videos

Visual Visitor AI Sales Rep Explainer

More videos:

  • Review - Darcy Knapp - CEO of SEO Web Mechanics
  • Review - Philippe Cesson - President + CEO of Cesson
  • Review - Travis Ziebro - CEO of Momenta Tech
  • Review - Craig McIlvain - CEO of CraigAds
  • Review - Jeff Cox - VP of The Rise Companies

Category Popularity

0-100% (relative to SmartPM and VisualVisitor)
Construction Project Management
Sales
0 0%
100% 100
Construction
100 100%
0% 0
Business & Commerce
37 37%
63% 63

Questions & Answers

As answered by people managing SmartPM and VisualVisitor.

What makes your product unique?

SmartPM's answer

SmartPM is built on a proprietary CPM engine rather than a visualization layer, which means it independently recalculates and analyzes the schedule logic instead of just displaying data pulled from Primavera P6 or MS Project. That engine powers 35+ schedule quality metrics, including the DCMA 14-point check, and produces forensic-grade delay analysis that can hold up in claims and litigation. SmartPM was founded by a delay analyst with 20+ years of forensic experience, so the platform reflects patterns learned from analyzing thousands of real construction schedules rather than a generic data science approach applied to construction after the fact. It also holds FedRAMP High authorization, a rare distinction in construction technology that matters for government and federal agency work. SmartPM sits on top of existing scheduling tools like P6, MS Project, and Phoenix; it doesn't replace them, it makes the schedules already being built more useful.

VisualVisitor's answer:

Visual Visitor stands out due to its ability to provide detailed, person-level identification of website visitors, offering insights that go beyond standard identification products.

It not only tracks anonymous website traffic but also reveals the identities of visitors, including their names, job titles, and contact information. This allows businesses to convert visitors into leads without relying solely on traditional lead capture methods.

Additionally, our AI Sales Rep module allow you to Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads โ€“ Before You Commit a Single Working Hour.

Why should a person choose your product over its competitors?

SmartPM's answer

SmartPM is chosen because its analysis comes from a real forensic delay analyst's methodology, not a generic algorithm retrofitted for construction. More than half of the ENR Top 50 and a large share of the ENR Top 100 already use the platform, which makes it a low-risk, credible choice for project controls teams. The proprietary CPM engine independently analyzes schedule logic rather than just visualizing existing data, which is what makes SmartPM's output defensible enough to use in delay claims and disputes. SmartPM also offers two tiers: Essentials for teams new to schedule analytics who want a simple, portfolio-wide view, and Controls for teams that need deep forensic drill-down. That range means a mid-market GC can get started without being locked out of the more advanced capabilities an ENR Top 100 project controls team relies on.

VisualVisitor's answer:

Choosing Visual Visitor over its competitors offers several compelling advantages:

  1. Person-Level Identification: Unlike many competitors, Visual Visitor provides in-depth insights into your website visitors, revealing who they are, where they work, and how to contact them. This allows for more targeted and effective marketing and sales efforts.
  2. Comprehensive Features: Visual Visitor combines multiple tools into one platform, including email tracking, competitor analysis, visitor segmentation, and more. This all-in-one approach means you don't need to juggle multiple services to get the full picture of your website traffic.
  3. Ease of Use: The platform is designed with user-friendliness in mind, making it accessible even to those without technical expertise. You can quickly set up and start gaining insights without a steep learning curve.
  4. Affordability: Visual Visitor offers a robust set of features at a competitive price, making it an excellent value for businesses of all sizes, especially those looking for cost-effective solutions.
  5. Responsive Support: Visual Visitor is known for its customer support. Their team is proactive, responsive, and willing to work closely with clients to ensure they get the most out of the platform.
  6. Customizable Options: Whether you're in B2B or B2C, Visual Visitor offers tailored identification options (+Person for B2C and +Employee for B2B) to meet your specific business needs.
  7. Data Accuracy: With a focus on delivering accurate and actionable data, Visual Visitor helps businesses make informed decisions that drive growth and improve ROI.

These benefits make Visual Visitor a smart choice for businesses looking to enhance their lead generation, marketing, and sales strategies with detailed, actionable insights.

How would you describe the primary audience of your product?

SmartPM's answer

SmartPM's primary audience is general contractors, particularly ENR Top 400 firms and mid-market GCs running $50M+ in annual construction volume across commercial, healthcare, education, multifamily, data center, and industrial projects. Within these firms, the platform is used by VPs of Operations, project controls managers and teams, scheduling teams, project executives, and CFOs who need visibility into schedule health and margin risk. A growing second audience is owners and developers, including real estate developers, school and hospital systems, universities, and government agencies, who use SmartPM to verify contractor schedules and get visibility they wouldn't otherwise have. A smaller audience is forensic consultants and owner's representatives at large firms who need defensible, court-ready delay analysis without doing it manually.

VisualVisitor's answer:

Visual Visitor's primary audience consists of sales and marketing professionals, business owners, and decision-makers in companies of all sizes who are focused on maximizing lead generation and conversion. This includes: 1. B2B Sales Teams: Professionals who need detailed insights into website visitors to identify and engage potential leads, enhancing their prospecting efforts and improving their sales pipeline. 2. Marketing Professionals: Individuals or teams looking to optimize their digital marketing strategies by understanding who is visiting their website, tailoring their messaging, and running more effective campaigns. 3. Business Owners: Entrepreneurs and small business owners who want to gain a competitive edge by leveraging detailed visitor data to drive growth, build relationships, and improve customer acquisition. 4. Lead Generation Specialists: Teams or individuals responsible for generating and qualifying leads, who need a reliable tool to identify high-potential prospects and gather actionable information to fuel their outreach strategies. 5. White-label Resellers: These are typically digital agencies that plugin our data to paid search activities. Resellers are a larger percentage of our growth. Overall, Visual Visitor caters to businesses and professionals who are keen on leveraging data-driven insights to enhance their sales, marketing, and customer engagement strategies.

What's the story behind your product?

SmartPM's answer

SmartPM was founded by Mike Pink, a forensic delay analyst who spent 20+ years manually analyzing hundreds of complex construction schedules for disputes and claims work on projects like nuclear power plants and wastewater treatment facilities. That manual process was slow and painstaking, so he built software to automate the analysis he'd been doing by hand for weeks or months at a time. Because the underlying problem was complex, SmartPM's earliest customers were the most sophisticated project controls teams in the industry, and the platform grew from there. Today SmartPM serves both those advanced teams through SmartPM Controls and mid-market GCs newer to schedule analytics through SmartPM Essentials, with the goal of letting a smaller contractor operate with the same rigor as an ENR Top 50 company.

VisualVisitor's answer:

Started in 2009 as a platform that only identified companies. Over the years, our number one request was "how do I get to the person?" We solved this in 2019.

The next question we heard from our customer base was "what do I do with all this data?" That is when our AI Sales Rep module was born.

Today, our AI Sales Rep Identifies and Influences Your Engaged Website Visitors into Sales-Ready Leads โ€“ Before You Commit a Single Working Hour.

Which are the primary technologies used for building your product?

SmartPM's answer

SmartPM is built around a proprietary CPM (Critical Path Method) engine that independently processes and recalculates schedule logic rather than simply rendering data from source files. The platform integrates with the scheduling and project management tools contractors already use, including Primavera P6, MS Project, Phoenix, Procore, Autodesk, Power Project, CMiC, and Power BI. It holds FedRAMP High authorization, which reflects a security and compliance architecture built to federal standards.

VisualVisitor's answer:

Today, our platform has become a must-have for sales and marketing teams worldwide. Our platform has 200+ primary features, plugins for Chrome, Gmail and Outlook, 900 million contacts, 4 data centers with over 6 TB of Data and over 300 integrations.

Through the use of Big Data and Artificial Intelligence, we are now able to identify the Person, not just the company visiting your website. Stay tuned for what comes next!

Who are some of the biggest customers of your product?

VisualVisitor's answer:

See the video section for Video testimonials from a few of our customers.

User comments

Share your experience with using SmartPM and VisualVisitor. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare SmartPM and VisualVisitor

SmartPM Reviews

We have no reviews of SmartPM yet.
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VisualVisitor Reviews

  1. Felicia Freeman
    Indispensable sales tool

    I won't be getting rid of it anytime soon! My conversion rate is generally higher with Visual Visitor leads. I love that they give me enough info to personalize my outreach. All in all, great software.

    ๐Ÿ‘ Pros:    The visitor tracking software is a miracle-worker in my opinion, it lasers in on the best leads. cuts the amount of time i spend prospecting in half!
    ๐Ÿ‘Ž Cons:    Nothing apart from the fact that the amount of data varies per lookup - for some visitors they have both personal and professional phone numbers, other times only professional.
  2. Angelika Schaefer
    The best visitor identifier out there in my opinion

    Visual Visitor identifies more visitors than ZoomInfo and it's cheaper. Signing up was a no-brainer.

    ๐Ÿ‘ Pros:    The visitor details are accurate - you'd think that would be a given but i've tried other platforms where that's not the case.
    ๐Ÿ‘Ž Cons:    Not really a con but it doesn't do the work for you, you still have to reach out on your own.
  3. Journee Pruitt
    Cost-effective & comprehensive solution

    I'm pleased I decided to go with Visual Visitor over the apps I demo'd. It works as described and offers a lot of bang for your buck when it comes to visitor ID lookups.

    ๐Ÿ‘ Pros:    I appreciate how many visitor lookups are included with my package. i've tried other apps before (leady & kickfire) and visual visitor is the best in terms of cost per use.
    ๐Ÿ‘Ž Cons:    Haven't identified any glaring faults with the app. it runs quickly and smoothly.

Social recommendations and mentions

Based on our record, VisualVisitor seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SmartPM mentions (0)

We have not tracked any mentions of SmartPM yet. Tracking of SmartPM recommendations started around Aug 2026.

VisualVisitor mentions (1)

  • Has anyone used Retention.com?
    I hope you find this helpful. For more info check out visualvisitor.com. Source: over 3 years ago

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Synchro PRO - 10 of the top 10 contractors use SYNCHRO's 4D BIM construction scheduling and project management software to dramatically improve project delivery performance.

ReachEdge - ReachLocal offers comprehensive digital marketing services to help businesses reach their customers. Start enhancing your local online marketing today.