SmartMetrics's answer

SmartMetrics consolidates client onboarding, project collaboration, feedback collection, and testimonial management into a single platform - eliminating the tool fragmentation agencies typically struggle with. What truly sets it apart is our premium model: yearly subscribers can request custom features tailored to their specific agency workflows, delivered within 1-3 weeks.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

SmartMetrics's answer

Unlike generic CRM tools, SmartMetrics is purpose-built for agency-client dynamics. You get a fully personalized client experience with custom landing pages, relationship health tracking, and branded feedback collection - all without stitching together multiple subscriptions. Plus, the platform evolves with your needs through custom feature development rather than forcing you to adapt to rigid software.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

SmartMetrics's answer

Agencies managing retainer and project-based client relationships who want better visibility into client satisfaction and relationship health. It's ideal for teams juggling multiple client touchpoints and seeking to professionalize their client experience without the overhead of managing disparate tools.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

SmartMetrics's answer

OpenAI, Next.js, Tailwind CSS, Neon (PostgreSQL), Redis, and Vercel.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

SmartMetrics's answer

We're a marketing agency that got tired of juggling five different tools just to manage client relationships properly. One platform for onboarding, another for collaboration, a separate tool for collecting feedback, yet another for testimonials - it was exhausting and expensive. Worse, our clients were getting a fragmented experience that didn't reflect the quality of our actual work.

So we built SmartMetrics - the unified platform we wished existed. It started as an internal solution to streamline our own client management, and when other agency owners kept asking how we ran things so smoothly, we realized the problem was bigger than us. Now we're sharing it with agencies who are just as fed up with tool overload as we were.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.